Launching an all-new 26 LSV and 20 VTX delivers on the new tagline and brand platform, demonstrating how Malibu Boat owners own their day.
LOUDON, Tenn., Sept. 21, 2026 (GLOBE NEWSWIRE) — Malibu Boats, Inc. (NASDAQ: MBUU) today introduced Run the Sun™, a new brand platform and tagline for its flagship Malibu brand. The platform succeeds Truth on the Water™ and marks a major shift in how one of the category’s leading performance sport boat brands tells its story, focusing less on what the boats do and more on how a full day on the water feels when everything comes together. Experience this new branding at malibuboats.com
Run the Sun is built on a tension every boater knows: the day is finite. A Malibu Boat makes it feel limitless. The platform celebrates owners who actively shape their day rather than react to it. They are the first ones on the dock, the last ones off the water, the ones pulling friends up for “just one more run” until nobody can remember why it was so important to head home.
“Truth on the Water served this brand extremely well. It was a promise about integrity, and we delivered on it for years,” said Dave Cluka, Chief Marketing Officer of Malibu Boats. “Run the Sun is the next chapter, because time on the water is sacred. Malibu hand-builds boats with a total commitment to every component; boats engineered to make every moment feel effortless and stand up to endless sessions. A Malibu is as sure as tomorrow’s sun.”
Bringing that promise to life is the all-new 26 LSV, headlining Malibu’s 2027 model year lineup with a boat built for “Big Water. Big Space. Big Waves.” Stretching 26’5″ with a 102″ beam and an 18-person capacity, the 26 LSV is built for owners who refuse to let the day get smaller. Power is delivered by the Monsoon® LT4 engine, paired with Dynamic Wave Technology™ with Surf Gate® Fusion, Power Wedge® III, and a 5-tank, 5,769 pound ballast system engineered for wake and surf performance that performs consistently run after run. A redesigned, taller freeboard, wider bow nose and helm, and larger interior flip-down steps and transom walkover step make the boat easier to move through and around throughout the day.
Owners can option the boat with the all-new Ascend Elite™ tower which features a double-pivoting design with three towable and drivable positions, a tiered dual-coverage rigid bimini with foil storage and six board-storage spots, and a full-color ARGB lighting system to match the vibe and guide the surfer using their Surf Band®. The 26 LSV also features an easier-to-operate MaxPivot Seat™, the exclusive Natalie Seat™, and new flip-up transom seating, giving owners flexible seating options for watching riders, relaxing, and spending time with friends and family while they Run the Sun.
Additionally, Malibu is launching its fresh new 20 VTX, the ultimate crossover. One boat built to master water skiing, wakeboarding, and wake surfing, however your day unfolds. The American Water Ski Association (ASWA) knows what it takes to be the best ski towboat in the industry. That’s why they’ve certified the 2027 20 VTX as an approved ski boat, validating that we’ve done our research and built a boat that delivers.
The Malibu Boats team is excited for the launch of not only this bright, fresh, distinctly Malibu brand platform alongside the incredible 26 LSV designed to enhance your longer days on the water and the 20 VTX which provides the most versatility for every watersport enthusiast.
Run the Sun and the all-new 26 LSV and 20 VTX models will begin appearing today across malibuboats.com, digital and social channels, dealer showrooms, print, and Malibu’s event and demo presence.
About Malibu Boats, Inc.
Based in Loudon, Tennessee, Malibu Boats, Inc. (NASDAQ: MBUU) is a leading designer, manufacturer and marketer of a diverse range of recreational powerboats, including performance sport, sterndrive and outboard boats. Malibu Boats, Inc. is one of the market leaders in the performance sport boat category through its Malibu and Axis boat brands, one the market leaders in the 20′–40′ segment of the sterndrive boat category through its Cobalt brand, one of the market leaders in the saltwater fishing boat market with its Pursuit and Cobia offshore boats and Pathfinder, Maverick and Hewes flats and bay boat brands, and one of the market leaders in the premium adventure dayboat market with its Saxdor brand.
For more information, visit malibuboats.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0d830ae1-c262-427e-b1ee-e0b45d262bcf
This press release was published by a CLEAR® Verified individual.
CONTACT: Media Contact: Christin Wam, Director of Marketing – Freshwater | [email protected] | 630-234-0401
