Look Left was recognized for a media relations program that helped cybersecurity company Flare increase media coverage 425% year over year and become a go-to source for security journalists
Look Left Platinum Award Winner
Key highlights:
- Look Left was selected as a Platinum winner in the Pinnacle Awards’ Media Relations Excellence category.
- The agency turned Flare’s threat intelligence research into timely media opportunities, generating coverage across security, technology, and mainstream publications.
SAN FRANCISCO, Sept. 15, 2026 (GLOBE NEWSWIRE) — Look Left Marketing, a B2B enterprise infrastructure marketing and public relations agency, has won a 2026 Pinnacle Award for Media Relations Excellence for standout press outreach and journalist engagement. Look Left was named a Platinum winner for its work with the cybersecurity company Flare, where the agency helped elevate the company’s threat intelligence research.
Look Left’s media relations strategy for Flare was grounded in proactive collaboration. The team quickly and consistently delivered timely story ideas and worked with Flare’s experts to identify research that would provide original insights for journalists and practical intelligence for security professionals. Ahead of major cultural and news moments, Look Left helped determine where Flare’s visibility into cybercriminal activity could make the most meaningful contribution. For example, as global attention turned to the FIFA World Cup, Look Left proposed research into cybercrime involving ticket sales, illegal streaming, and related scams. Flare’s resulting analysis informed multiple stories, including broadcast coverage and a feature from The Associated Press.
“For Flare, establishing credibility was just as important as increasing visibility,” said Bryan Scanlon, principal at Look Left Marketing. “Our goal was to help the company’s researchers communicate technical findings in ways that were useful to journalists without sacrificing the technical depth that security practitioners expect. By consistently giving reporters relevant expertise they could trust, we helped build relationships that turned Flare’s researchers into go-to sources on emerging security threats.”
This strategy helped Flare increase media coverage by 425% year over year within six months and exceed its annual goal of 180 media placements in just four months, with one-third of its coverage in tier-one publications.
“Look Left is an extension of our team,” said Nicole Canulla, vice president of marketing at Flare. “They understand our research deeply enough to translate it into a story angle fast, and move creatively and quickly enough to capture moments as they happen, like the World Cup ticket scams. But what matters most is the trust we have in them. Look Left works across our entire organization, from research to leadership, as a true counsel and guide.”
The Pinnacle Awards recognize companies and campaigns with measurable impact across marketing, public relations, social media, and communications. Winners were determined by a panel of industry executives, media professionals, and consultants, with honors awarded at Platinum, Diamond, and Emerald levels.
“This year’s winners reflect the very best of a discipline that never stands still,” said Kate Lang, executive director for Pinnacle Awards. “The teams and individuals we’re recognizing didn’t just execute strong campaigns — they set new benchmarks for creativity, strategy, and measurable impact. It’s a privilege to celebrate the work that’s raising the bar for the entire industry.”
Cybersecurity Media Relations for Technical Companies
Look Left specializes in helping B2B cybersecurity, developer, and infrastructure companies turn technical expertise into stories that earn attention and establish credibility. Its media relations programs combine technical understanding, proactive storytelling, original research, and journalist engagement to help companies establish authority in their industries.
Look Left’s work with Flare demonstrates how sustained media relations can extend the reach and impact of technical research. By making technical expertise more accessible and relevant to broader audiences, the agency helps cybersecurity companies build visibility and credibility beyond their existing industry communities.
Frequently Asked Questions
What makes cybersecurity research newsworthy?
Cybersecurity research is more likely to attract media attention when it offers original findings, timely data, or expert context on issues journalists are already covering. Not every technical finding has broad news value, so companies should identify research with relevance beyond their existing audience and communicate the findings clearly without oversimplifying the underlying technical details.
What helps cybersecurity companies build stronger relationships with journalists?
Cybersecurity companies can build stronger relationships with journalists by consistently providing timely, accurate, and relevant technical expertise. Original research, expert commentary on breaking news, and researchers who can clearly explain complex security topics can give reporters credible sources and context for their stories.
About Look Left Marketing
Look Left Marketing is a content marketing and PR agency specializing in B2B technology. Our unique Story Mechanics™ offering brings messaging to life in earned, owned, and paid media to give clients the power to punch above their weight and get the attention they deserve. The agency partners with some of the most innovative companies in security, cloud, big data, open source, software-defined services, connectivity, AI, and automation. Learn more at lookleftmarketing.com and follow the agency on LinkedIn.
Contact info:
Geena Pickering
[email protected]
Look Left Marketing
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d8acab0c-424f-46f2-9dc3-6e6ded339a1c
