GUADALAJARA, Mexico, Sept. 21, 2026 (GLOBE NEWSWIRE) — At 3:00 p.m. local Mexican time on September 19, a major announcement was made at the Guadalajara Auto Show. Changan Automobile officially signed Mexican gold medal diver Juan Celaya for a three-year brand partnership agreement. The signing was conducted by Yao Hewei, Vice President of Changan Automobile for Latin America, demonstrating Changan’s strategic commitment to deepening its presence in Mexico and accelerating localized brand upgrading.
2026 marks the fifth anniversary of Changan Automobile’s entry into the Mexican market. Over the past five years, Changan has continuously rooted itself locally, adhering to localized operations, services and communications. With reliable product quality, cutting-edge smart features and a comprehensive after-sales network, Changan has won wide recognition among Mexican consumers, achieving steady growth in market penetration and brand influence.
This collaboration with local gold medalist Juan represents a key step for Changan to strengthen its market footprint in Mexico. Juan’s fighting spirit and pursuit of excellence align closely with Changan’s brand philosophy of innovation and continuous improvement. Over the next three years, both parties will carry out multi-dimensional brand campaigns to connect more closely with local customers and build a younger, more localized brand image.
At the Guadalajara Auto Show, Changan showcases a range of its best-selling models, fully demonstrating its strong product capabilities and global technological advantages. To thank local customers for their support and trust over five years, Changan has launched exclusive auto show purchase offers, bringing premium intelligent mobility experiences to Mexican users.
Contact information:
Chongqing Changan Automobile Co., Ltd.
E-mail: global@changan.com.cn
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/37db0438-e0e7-4b9d-bd2e-51ff4ab96fab
https://www.globenewswire.com/NewsRoom/AttachmentNg/0621d785-2af4-4b00-9e09-6100c8f538cc
