Dublin, Feb. 20, 2026 (GLOBE NEWSWIRE) — The “Supplements and Infant Milk Formula for Travel Retail Market Report 2026” has been added to ResearchAndMarkets.com’s offering.
The supplements and infant milk formula travel retail market is experiencing significant growth. Valued at $3.1 billion in 2025, it is anticipated to soar to $3.49 billion by 2026, driven by a robust CAGR of 12.3%. This surge is primarily fuelled by increased international air travel, a thriving duty-free retail network, heightened demand for infant nutrition, and consumer confidence in branded supplements.
Looking forward, the market is poised for further expansion, with projections indicating it will reach $5.3 billion by 2030, exhibiting an 11% CAGR. Key growth drivers include the resurgence of global travel, a greater emphasis on premium travel retail nutrition, and an intensified focus on infant health. The sector is also benefiting from developments in cross-border e-commerce and enhanced regulatory measures governing infant formula.
Market trends reveal a burgeoning demand for travel-friendly nutrition products, the proliferation of premium infant formula offerings, and increased convenience packaging. Duty-free channels are diversifying their product range to include enhancements in product traceability and authentication.
The growing infant population is notably impacting market expansion. Enhanced birth rates and improved infant survival rates spotlight the importance of supplements and infant formulas, delivering essential nutrients critical for young children’s growth and development. As per the UK’s Office for Health Improvement & Disparities, 83% of infants had their new birth visit within 14 days in 2023-2024, up by 3.1 percentage points from the previous year, underscoring the essential role played by these products.
Major players in the industry, like Else Nutrition, are innovating with non-dairy, plant-based infant formulas to capture the demand for vegan-friendly and allergen-free alternatives. For example, in April 2025, Else Nutrition launched a plant-based follow-on formula in Australia, employing almond, buckwheat, and tapioca while eliminating dairy and soy, targeting clean-label and allergen-sensitive consumer segments.
In July 2023, Bobbie, an organic infant milk formula producer, acquired Nature’s One, gaining control over its manufacturing operations to fortify supply chain resilience and increase market capacity. This acquisition underscores the strategic moves by companies to enhance production capabilities and meet growing market demands.
Recognized brands, including Nestle S.A., Wyeth Nutrition, Bayer AG, and Danone S.A., are key players in this market. Europe emerged as the leader in this sector in 2025, with regions like Asia-Pacific, South East Asia, Western Europe, and North America contributing significantly. The market includes a diverse array of supplement products, and its valuations are based on ‘factory gate’ values, indicating sales by manufacturers to various stakeholders. Overall, as this market develops, opportunities for new innovations and strategic partnerships will continue to drive growth.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 250 |
| Forecast Period | 2026 – 2030 |
| Estimated Market Value (USD) in 2026 | $3.49 Billion |
| Forecasted Market Value (USD) by 2030 | $5.3 Billion |
| Compound Annual Growth Rate | 11.0% |
| Regions Covered | Global |
Key Topics Covered:
1. Executive Summary
1.1. Key Market Insights (2020-2035)
1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
1.3. Major Factors Driving the Market
1.4. Top Three Trends Shaping the Market
2. Supplements and Infant Milk Formula for Travel Retail Market Characteristics
2.1. Market Definition & Scope
2.2. Market Segmentations
2.3. Overview of Key Products and Services
2.4. Global Supplements and Infant Milk Formula for Travel Retail Market Attractiveness Scoring and Analysis
2.4.1. Overview of Market Attractiveness Framework
2.4.2. Quantitative Scoring Methodology
2.4.3. Factor-Wise Evaluation
Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment and Risk Profile Evaluation
2.4.4. Market Attractiveness Scoring and Interpretation
2.4.5. Strategic Implications and Recommendations
3. Supplements and Infant Milk Formula for Travel Retail Market Supply Chain Analysis
3.1. Overview of the Supply Chain and Ecosystem
3.2. List of Key Raw Materials, Resources & Suppliers
3.3. List of Major Distributors and Channel Partners
3.4. List of Major End Users
4. Global Supplements and Infant Milk Formula for Travel Retail Market Trends and Strategies
4.1. Key Technologies & Future Trends
4.1.1 Biotechnology, Genomics and Precision Medicine
4.1.2 Sustainability, Climate Tech and Circular Economy
4.1.3 Digitalization, Cloud, Big Data and Cybersecurity
4.1.4 Fintech, Blockchain, Regtech and Digital Finance
4.1.5 Immersive Technologies (Ar/Vr/Xr) and Digital Experiences
4.2. Major Trends
4.2.1 Rising Demand for Travel-Friendly Nutrition Products
4.2.2 Expansion of Premium Infant Formula Offerings
4.2.3 Growing Focus on Convenience Packaging
4.2.4 Increased Availability in Duty-Free Channels
4.2.5 Enhanced Product Traceability and Authentication
5. Supplements and Infant Milk Formula for Travel Retail Market Analysis of End Use Industries
5.1 Infant Formula Manufacturers
5.2 Dietary Supplement Brands
5.3 Travel Retail Operators
5.4 Duty-Free Retailers
5.5 Airline and Airport Retail Partners
6. Supplements and Infant Milk Formula for Travel Retail Market – Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, and Covid and Recovery on the Market
7. Global Supplements and Infant Milk Formula for Travel Retail Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
7.1. Global Supplements and Infant Milk Formula for Travel Retail PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
7.2. Global Supplements and Infant Milk Formula for Travel Retail Market Size, Comparisons and Growth Rate Analysis
7.3. Global Supplements and Infant Milk Formula for Travel Retail Historic Market Size and Growth, 2020-2025, Value ($ Billion)
7.4. Global Supplements and Infant Milk Formula for Travel Retail Forecast Market Size and Growth, 2025-2030, 2035F, Value ($ Billion)
8. Global Supplements and Infant Milk Formula for Travel Retail Total Addressable Market (TAM) Analysis for the Market
8.1. Definition and Scope of Total Addressable Market (TAM)
8.2. Methodology and Assumptions
8.3. Global Total Addressable Market (TAM) Estimation
8.4. TAM vs. Current Market Size Analysis
8.5. Strategic Insights and Growth Opportunities from TAM Analysis
9. Supplements and Infant Milk Formula for Travel Retail Market Segmentation
9.1. Global Supplements and Infant Milk Formula for Travel Retail Market, Segmentation by Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Supplements, Adult, Infant Milk Formula
9.2. Global Supplements and Infant Milk Formula for Travel Retail Market, Segmentation by Product Form, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Powder, Liquid, Ready-to-Feed
9.3. Global Supplements and Infant Milk Formula for Travel Retail Market, Segmentation by Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Supermarkets or Hypermarkets, Convenience Stores, Pharmacies or Drugstore, Online Retail, Other Distribution Channel
9.4. Global Supplements and Infant Milk Formula for Travel Retail Market, Sub-Segmentation of Supplements, by Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Vitamins and Minerals, Herbal Supplements, Protein & Amino Acids, Probiotics
9.5. Global Supplements and Infant Milk Formula for Travel Retail Market, Sub-Segmentation of Adult, by Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
General Adult Nutrition, Senior Nutrition, Sports Nutrition
9.6. Global Supplements and Infant Milk Formula for Travel Retail Market, Sub-Segmentation of Infant Milk Formula, by Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Standard Infant Formula, Follow-on Formula, Growing-Up Milk, Specialty Infant Formula
10. Supplements and Infant Milk Formula for Travel Retail Market Regional and Country Analysis
10.1. Global Supplements and Infant Milk Formula for Travel Retail Market, Split by Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
10.2. Global Supplements and Infant Milk Formula for Travel Retail Market, Split by Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Companies Featured
- Nestle S.A.
- Wyeth Nutrition
- Bayer AG
- Abbott Laboratories
- Danone S.A.
- Reckitt Benckiser Group plc
- Amway Corporation
- Glanbia plc
- Herbalife Nutrition Ltd.
- Nature’s Bounty Co.
- GNC Holdings Inc.
- Blackmores Limited
- Swisse Wellness Group Pty Ltd
- Vitabiotics Ltd.
- Hero Nutritionals LLC
- Weider Global Nutrition
- Elevit
- Similac
- Nutricia
- Pediasure
For more information about this report visit https://www.researchandmarkets.com/r/3eonls
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- Supplements and Infant Milk Formula for Travel Retail Market
