Comprehensive Analysis Reveals Sports Hydration and Energy Beverages Drive Market Growth, Accounting for Nearly 70% of Total Sales
BOULDER, Colo., Sept. 15, 2026 (GLOBE NEWSWIRE) — Nutrition Business Journal released its highly anticipated 2026 Sports Nutrition and Weight Management Report, revealing that the combined industry is rapidly approaching $100 billion (estimated at $93.81 billion for 2026). The report provides an in-depth analysis of two of the nutrition industry’s most aspirational segments as consumers increasingly prioritize healthier, stronger, and more energetic lifestyles.
The comprehensive study examines how consumer aspirations are fundamentally reshaping supplement sales and driving focus across multiple product categories. Sports hydration beverages and sports energy beverages have emerged as the dominant forces in the market, representing 68.7% of total sales and leading growth across all product categories.
“Sitting at the intersection of dietary supplements, functional food and beverage and healthy lifestyle, the sports nutrition and weight management categories represent aspiration in actionable,” says Bill Giebler, Content & Insights Director, Nutrition Business Journal. “Our 2026 report demonstrates that consumers are not just purchasing products, they’re investing in transformative changes that promise enhanced performance, better health outcomes and sustained energy.”
Expanded Ingredient Analysis for 2026
New for this year’s edition, the report features detailed ingredient breakouts including creatine, HMB, glutathione, L-theanine and astaxanthin, providing manufacturers and retailers with critical insights into emerging formulation trends and consumer preferences.
Comprehensive Market Intelligence
The 2026 Sports Nutrition and Weight Management Report delivers actionable intelligence through:
- 102 Market Sizing Charts providing granular market data across various segments.
- 45+ Consumer Survey Charts revealing purchasing behaviors, preferences, and unmet needs.
- Trend Analysis featuring product callouts that exemplify current industry innovations.
- Competitive Landscape Profiles of major brands including PepsiCo, with detailed revenue and innovation insights.
- Strategic Roadmap offering actionable insights for product development, positioning, and market entry strategies.
Product Categories Analyzed include:
- Functional Sports Protein Beverages
- Nutrition Bars and Gels
- Sports Hydration Beverages
- Sports Energy Beverages
- Sports Nutrition Pills and Gummies
- Sports Nutrition Powders
- Weight Management Pills and Gummies
- Weight Management Meal Replacements
“The accelerated growth trajectory we’re witnessing underscores the sustained consumer demand for products that deliver tangible results,” added Erika Craft, Data & Insights Manager, Nutrition Business Journal. “With the market expected to reach nearly $100 billion by 2027, brands that understand consumer motivations and unmet needs will be best positioned to capture market share.”
The report serves as an essential resource for manufacturers, retailers, investors, and industry stakeholders navigating the evolving sports nutrition and weight management landscape with data-driven strategies.
To download the full report, and view the full library of NBJ’s 2026 reports, please visit https://store.newhope.com.
About Nutrition Business Journal
Nutrition Business Journal guides decision makers in the nutrition, health, and wellness space in developing their strategy, understanding trends, realizing opportunity and analyzing potential risks. NBJ’s market research reports provide business intelligence and thought leadership to all levels of the nutrition industry. Each report is exhaustively researched by our staff of industry experts and presents an analysis of markets, trends, competition, and strategy in the U.S. and global nutrition industry. Learn more at nutritionbusinessjournal.com.
About New Hope Network
New Hope Network is a leading authority in the healthy lifestyle products industry, offering solutions for the complete supply chain from manufacturers, retailers/distributors, service providers and ingredient suppliers. Through its comprehensive portfolio of content, events, data, research and consultative services, New Hope Network is dedicated to fostering a prosperous, high-integrity CPG and retail ecosystem that promotes health, joy and justice for all people while regenerating the planet. For more information, visit www.newhope.com.
About Informa Markets
Informa Markets, a subsidiary of Informa plc (LON:INF), creates platforms for industries and specialist markets to trade, innovate and grow. With a global reach and diverse portfolio of verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure, Informa Markets connects buyers and sellers worldwide through face-to-face exhibitions, targeted digital services and actionable data solutions. For more information, visit www.informamarkets.com.
Media Contact
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5577377f-2842-4067-b889-998700f26657
