Part design experiment and part outdoor field test, Pacifi-Go introduces a first-of-its-kind prototype series that reimagines outdoor gear — from the adventure to the “afters.”
Key News
- Pacifico® is introducing Pacifi-Go, a first-of-its-kind prototype series designed for every chapter of a day outdoors — from beach days and board sessions to bonfire nights and post-adventure hangs.
- The lineup features three unexpected items that transform in form or function: the Cold-One Coat, the Kickback Kickstand, and the Tall Boy Tent.
- Pacifico is partnering with “Wear Testers,” an exclusive group of professional and amateur action sports athletes, creators, and outdoor enthusiasts, who will get early access to test these limited prototypes in real-world conditions and share Field Notes showing what worked and how the gear held up.
- Fans can follow the testing journey across the Pacifico brand’s social channels and weigh in on which experimental concept they like most and what ideas they may want to see someday.
CHICAGO, Sept. 08, 2026 (GLOBE NEWSWIRE) — Today, Pacifico announced Pacifi-Go, a series of transformable gear prototypes built to move from outdoor adventure into the post-session hang. Pacifi-Go brings three unexpected prototypes into the wild to see whether outdoor gear can work just as hard for the “afters” as it does for the adventure itself.
With this gear, Pacifico invites anyone to say yes to adventure in all its forms because it knows that the best days outdoors rarely end when the sun sets, the trail comes to an end, or the waves calm.
The Pacifi-Go series includes:
- The Cold-One Coat: A waterproof jacket with a removable hood that transforms into a beer bucket ready for ice — because the forecast can change, but the plans to hang do not have to.
- The Kickback Kickstand: A portable kickstand that transforms a wakeboard into a campfire bench, giving the board a second shift once the riding is done.
- The Tall Boy Tent: A backpack beer cooler that houses a compact beach shelter, moving from trail companion to a place to relax in seconds.
“Pacifico has always been for those who embrace adventure,” said Royce Carvalho, Senior Marketing Director, Pacifico. “With Pacifi-Go, we’re prototyping a new line of outdoor gear for those who are always looking for ways to keep the moment going, whether that be extending the adventure, fueling the after-party, or creating more reasons to say yes. Wear testing these new items with athletes and adventurers allows us to learn from the people who spend the most time outside, so when we move beyond prototypes, we know we’ve got the right gear for the right adventure.”
Tested Out There, Not Just Dreamed Up in a Studio
Pacifico is tapping outdoor creators and action sports athletes across wakeboarding, surfing, camping and beyond to serve as Wear Testers. Athletes including Guenther Oka and Eunice Chang, along with outdoor creators including Kelly Wakasa, Alex Hinson, and Brick Howse will put the prototypes to use in real-world conditions and document the experience. Through Field Notes, they’ll share authentic feedback on performance, transformation and after-hang utility to bring authenticity to the experiment while helping Pacifico refine potential gear for the future.
Fans Get a Say in What Goes Next
Throughout the program, Pacifico is inviting fans to follow the Wear Testers as they put the prototypes — and their beers — to the test. Along the way, fans can vote for their favorite piece of gear, share which concept they’d most like to see come to life in the future and follow the journey on Wear Testers’ channels as well as @PacificoBeer on Instagram and TikTok.
The Ongoing Growth of Pacifico
Pacifico continues to connect with the next generation of legal-drinking-age beer fans through activations rooted in exploration, spontaneity, and authenticity. In 2024, Pacifico broke into the top 15 beer brands in the U.S. by dollar sales1. As Pacifico expands into new markets, it continues to do so with intention — building local relevance, forging deeper emotional connections, and creating new ways for Everyday Explorers to embrace the thirst for living through breakthrough programs like Pacifi-Go.
About Pacifico®
Pacifico Clara® is a golden lager with a crisp, refreshing flavor. Discovered in Mazatlán, Mexico and born by the coast, Pacifico has always been brewed for adventurers. Today, Pacifico fuels the thirst for living by amplifying adventures, both everyday and extraordinary, celebrating the people who find the moments worth chasing — hit the trail, gather with friends, and always say yes to what’s next. Because the wave belongs to those who paddle out.
Learn more at discoverpacifico.com and follow along at instagram.com/pacificobeer.
Media Contact:
Lexi Tedesco
alexis.tedesco@cbrands.com
1 Circana $ Sales L52 week ending 6-28-26
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/cf6c325b-752b-4e06-872a-6fea507945d4
https://www.globenewswire.com/NewsRoom/AttachmentNg/b68c3b00-5677-444a-be72-63a4e3072687
