Nift Appoints Former Taboola AI Leader Guy Gonen to Lead New Israel AI Hub
BOSTON and TEL AVIV, Israel, Sept. 29, 2026 (GLOBE NEWSWIRE) — Nift, the technology platform that helps businesses thank their customers with personalized gifts that introduce them to new brands, today announced the launch of its Israel AI hub and the appointment of Guy Gonen as Head of AI.
Based in Israel, the team will advance the AI systems that have powered Nift’s personalized thank-you gift experience for more than a decade, helping consumers discover relevant brands while creating more value for Nift’s partners and advertisers. Nift is hiring across data science, data engineering and analytics as it continues a period of accelerated growth. The company has more than doubled revenue annually over the past four years and has been named to the Deloitte Technology Fast 500 for two consecutive years.
Gonen joins Nift after seven years at Taboola, where he served as Machine Learning Group Manager, leading teams working on large-scale recommendation systems, personalization and real-time advertising technology. At Nift, he will lead the AI and data organization, including the systems behind consumer and brand matching, gift ranking, pricing and long-term customer-value prediction.
“Israel is home to exceptional AI and data talent,” said Elery Pfeffer, founder and CEO of Nift. “Nift is growing quickly, and this hub is an important investment in our next phase. Guy brings the technical depth and leadership experience to help us make the Nift experience even more relevant and valuable at scale, while building a team that gets to solve meaningful AI challenges with clear real-world impact.”
For more than a decade, Nift has used data and technology to help businesses create value in high-engagement customer moments. Today, Nift facilitates more than 50 million customer engagement moments each month across the United States, United Kingdom, Canada and Australia.
“Nift has the ingredients needed to build AI with clear, measurable value: a proven business model, real-world data and technology that connects better customer experiences to business outcomes,” said Gonen. “Our focus is to make consumer discovery more relevant by identifying the right gift, brand and value for each person.”
Nift is actively hiring in Israel, seeking impact-driven talent across data science, data engineering and analytics. Additional information is available at https://www.gonift.com/careers/
About Nift
Nift is a commerce media technology platform that helps consumer platforms and publishers create trusted, opt-in experiences that drive customer engagement, loyalty and incremental revenue.
Companies including Cash App, Klarna, Dell, Afterpay, Life360, iHeartMedia, Foot Locker and ParkMobile partner with Nift to introduce customers to brands such as Disney, Sam’s Club, Fabletics and thousands of others through personalized thank-you gifts delivered at meaningful moments.
Each month, Nift facilitates more than 50 million customer engagement moments across the United States, United Kingdom, Canada and Australia. Nift has ranked on the Deloitte Technology Fast 500 for two consecutive years, reflecting 1,111% revenue growth over three years.
Media Contact
Nift
press@gonift.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4889ea2a-d42e-44a9-b9a3-bf670d093a7c
