Maternity Pillow Market Report 2024-2028 & 2033: Social Media Targeted Advertising Campaigns Driving Growth, Premium Pregnancy Pillows Set New Trends in Maternal Health Care

Dublin, Jan. 07, 2025 (GLOBE NEWSWIRE) — The “Maternity Pillow Market Report 2024” report has been added to ResearchAndMarkets.com’s offering.

This Maternity Pillow market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The maternity pillow market size has grown strongly in recent years. It will grow from $558.04 billion in 2023 to $587.99 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period is attributed to the rising demand for convenience products during pregnancy, greater consumer awareness, an increasing incidence of restless leg syndrome among pregnant women, a growing preference for memory foam pregnancy pillows, and a heightened focus on organic fillings.

The maternity pillow market size is expected to see strong growth in the next few years. It will grow to $727.91 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period is attributed to an increase in the pregnancy rate, higher demand for memory foam pregnancy pillows, the rising popularity of premium pregnancy pillows, health benefits such as pain relief and comfort, and increased spending power. Key trends during this period include targeted advertisements and promotions of pregnancy pillows, advancements in technologies, the creation of innovative products, a growing emphasis on social media advertising, and government initiatives aimed at raising awareness.

The rising incidence of restless leg syndrome among pregnant women is anticipated to drive the growth of the maternity pillow market in the future. Restless legs syndrome (RLS) is a neurological condition characterized by an uncontrollable urge to move the legs due to uncomfortable sensations. The increase in cases of RLS among pregnant women is linked to factors such as iron deficiency, increased blood volume, weight gain, fluid retention, sleep disruptions, and genetic or pre-existing conditions.

Maternity pillows can help alleviate RLS in pregnant women by offering enhanced leg support and promoting better circulation during sleep. For example, in May 2022, a report by the National Library of Medicine, a US-based organization, noted that the prevalence of RLS significantly rises during pregnancy, reaching 41% in the third trimester compared to 15.7% in the first trimester. Therefore, the rising incidence of RLS among pregnant women is fueling the growth of the maternity pillow market.

Key players in the maternity pillow market are focusing on developing innovative products, such as pillows with adjustable and removable belly wedges, to strengthen their competitive position. These specialized cushions are designed to provide customizable support for pregnant women by allowing users to adjust or remove the wedge, accommodating the growing belly for enhanced comfort.

North America was the largest region in the maternity pillow market in 2023. The regions covered in the maternity pillow market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the maternity pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The major companies profiled in this Maternity Pillow market report include:

• Yana Ltd
• Medela AG
• Naturepedic
• Babymoov
• The Bump
• Babymoon Enterprises Llp
• Moonlight Slumber
• Boppy Company LLC
• PharMeDoc
• Duro-Med Industries Inc. (DMI)
• Everlasting Comfort
• Bamboo Bliss
• Pregnancy Pillow Co. LLC
• Theraline
• Momcozy
• Snuggle Me Organic
• Milliard Brands
• Leachco Inc.
• Hiccapop
• Quilt Comfort
• BackMax
• Cozy Bump

Key Attributes:

Key Topics Covered:

1. Executive Summary

2. Maternity Pillow Market Characteristics

3. Maternity Pillow Market Trends and Strategies

4. Maternity Pillow Market – Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market

5. Global Maternity Pillow Market Size and Growth
5.1. Global Maternity Pillow Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global Maternity Pillow Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global Maternity Pillow Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)

6. Maternity Pillow Market Segmentation
6.1. Global Maternity Pillow Market, Segmentation by Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

• U-Shaped
• C-Shaped
• J-Shaped
• Wedges
• Other Products

6.2. Global Maternity Pillow Market, Segmentation by Material, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

• Memory Foam
• Styrofoam Ball
• Polyester Fiber
• Microbeads
• Buckwheat
• Other Materials

6.3. Global Maternity Pillow Market, Segmentation by Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

• Online
• Supermarkets and Hypermarkets
• Hospital and Pharmacy
• Other Distribution Channels

7. Maternity Pillow Market Regional and Country Analysis
7.1. Global Maternity Pillow Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Maternity Pillow Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

For more information about this report visit https://www.researchandmarkets.com/r/a3dtuj

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