DUBAI, United Arab Emirates, Sept. 18, 2026 (GLOBE NEWSWIRE) — JETOUR Auto partnered with Condé Nast Traveller Middle East to host the “Somewhere Next” industry networking event in Dubai. The gathering brought together nearly 200 guests from around the world, including representatives of tourism organizations, travel industry executives, and leading travel influencers, to exchange insights and perspectives on the future of travel through this platform. Leveraging one of the region’s most influential travel industry platforms, the gathering offered an opportunity to exchange perspectives on how travel is evolving and explore new possibilities for the future.
Partnering with Leading Travel Media to Expand the Reach of “Travel+”
As one of the world’s leading travel media brands, Condé Nast Traveller has long explored destinations, cultures and evolving travel lifestyles, while connecting influential voices across the global travel community. JETOUR’s partnership with Traveller reflects more than a shared interest in travel. It is rooted in a common belief that meaningful journeys go beyond reaching a destination — they are shaped by deeper connections with local cultures, nature and ways of life.
This shared perspective closely aligns with JETOUR’s Travel+ Strategy. By working with Traveller, JETOUR is extending the conversation around mobility beyond the automotive industry and into the broader travel ecosystem, exploring how vehicles can become part of richer, more diverse travel experiences.
At the event, a JETOUR International representative said: “A car should do more than take you from A to B. It should expand the possibilities of every journey.”
Building on this shared vision, JETOUR and Condé Nast Traveller Middle East will explore deeper collaboration in content co-creation and travel experiences, connecting mobility more closely with destinations, local culture and travel lifestyles. The event also created opportunities for JETOUR to exchange perspectives with industry guests on travel trends in the Middle East, evolving user needs and new possibilities for cross-industry collaboration.
Additionally, JETOUR’s premium off-road flagship model—the JETOUR G700—made an appearance at the event. With its hardcore off-road capabilities, premium design, and intelligent technology, it attracted attending guests to experience it up close and received widespread praise.
Advancing the Travel+ Strategy to Meet Evolving Travel Needs
As travel continues to evolve, travelers are seeking more personalized exploration, immersive experiences and deeper connections with local cultures and lifestyles. In this context, the role of the automobile is also changing — from a means of transportation into an integral part of the travel experience, enabling people to explore further and connect more deeply with their destinations.
Built on a long-term understanding of users’ evolving travel needs, the Travel+ Strategy has been central to JETOUR since the brand’s inception. Through diverse travel scenarios and localized initiatives around the world, JETOUR has continued to bring the strategy to life through tangible experiences and brand stories. As its global presence continues to expand, JETOUR has entered more than 100 countries and regions by the end of August 2026, with cumulative global sales surpassing 2.5 million vehicles.
The partnership marks another step in JETOUR’s evolution from an automaker into a broader travel ecosystem brand. Looking ahead, JETOUR will continue to deepen collaboration with partners across the travel industry, creating more relevant products, experiences and content around the evolving needs of global travelers. Through these efforts, the brand aims to bring its Travel+ Strategy to life in more markets and make travel a more integral part of the JETOUR experience worldwide.
Contact:
Tina Liu
JETOUR Auto
13757229826
[email protected]
https://jetourglobal.com/
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