Dublin, Feb. 06, 2026 (GLOBE NEWSWIRE) — The “Indonesia Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation – Databook Q1 2026 Update” report has been added to ResearchAndMarkets.com’s offering.
The loyalty market in Indonesia is expected to grow by 17.4% annually, reaching US$963.7 million by 2026. The loyalty market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 19.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.9% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of US$820.8 million to approximately US$1.67 billion.
The Indonesian loyalty program market is being reshaped by super-app ecosystems, payments-led engagement, and intense ecommerce competition. Loyalty functions as an embedded layer within daily digital activity rather than a standalone program. Over the forecasting period, these dynamics are expected to strengthen, reinforcing ecosystem control, app-based execution, and disciplined use of incentives across Indonesia’s digital and physical commerce landscape.
Embed loyalty within super-app and digital ecosystem usage
- Loyalty programs in Indonesia are increasingly embedded within super-app ecosystems rather than operating as standalone retail schemes. GoTo Group integrates loyalty benefits across Gojek and Tokopedia through GoPay-linked rewards, while Grab continues to operate GrabRewards across ride-hailing, food delivery, and payments in Indonesia.
- Indonesia’s digital economy is shaped by super-app behaviour, where consumers rely on a small number of platforms for transport, food, shopping, and payments. Loyalty embedded into these ecosystems reinforces repeat usage and cross-service engagement without requiring separate enrollment.
- Ecosystem-led loyalty is expected to intensify, with rewards increasingly designed to keep users within a single platform’s services rather than to compete across platforms.
Position payments-linked loyalty as a driver of wallet preference
- Digital wallets and fintech platforms use loyalty to influence everyday payment behaviour. GoPay, OVO, and DANA link cashback, points, and merchant offers directly to QRIS and in-app transactions.
- Interoperable payments have reduced differentiation on transaction acceptance. Loyalty provides wallets with a mechanism to drive top-of-wallet positioning and encourage repeat usage across merchants.
- Payments-led loyalty is expected to remain structurally important, with greater emphasis on targeted incentives tied to profitable transaction flows.
Use ecommerce-led loyalty to defend frequency and platform stickiness
- Ecommerce platforms continue to embed loyalty into buyer engagement models. Tokopedia integrates rewards through GoTo’s ecosystem, while Shopee maintains Shopee Coins as a mechanism to drive repeat purchases and in-app engagement.
- Indonesia’s ecommerce market is highly competitive, with low switching costs and frequent promotions. Loyalty allows platforms to influence repeat behaviour without relying solely on price-led campaigns.
- Ecommerce-led loyalty is expected to deepen, with closer integration between shopping, payments, and logistics experiences.
Extend loyalty into offline retail through QR and app-based execution
- Loyalty programs are increasingly linking offline merchants to digital platforms via QR-based identification and app-linked rewards. Modern trade retailers and food-service chains use app-based loyalty and wallet integrations to bridge physical and digital interactions.
- Indonesia’s retail landscape remains fragmented, with a large offline footprint. QRIS adoption and widespread smartphone usage allow loyalty programs to connect offline transactions to digital profiles at low cost.
- Offline-online loyalty integration is expected to expand, favouring simple earn-and-redeem mechanics over complex tiering.
Operate loyalty within tightening data and consumer protection frameworks
- Loyalty programs increasingly reflect Indonesia’s evolving data protection and digital governance requirements, with clearer consent mechanisms and more controlled data usage across platforms.
- Regulatory focus on personal data protection and digital services places greater responsibility on platforms that collect and process behavioural data through loyalty programs.
- Compliance considerations are expected to shape loyalty design, favouring large platforms with established governance capabilities and slowing aggressive personalisation initiatives.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 127 |
| Forecast Period | 2026 – 2030 |
| Estimated Market Value (USD) in 2026 | $963.7 Million |
| Forecasted Market Value (USD) by 2030 | $1670 Million |
| Compound Annual Growth Rate | 14.9% |
| Regions Covered | Indonesia |
Report Scope
Indonesia Retail Sector Market Context
- Indonesia Retail Industry Market Size, 2021-2030
- Indonesia Ecommerce Market Size, 2021-2030
- Indonesia POS Market Size Trend Analysis, 2021-2030
Indonesia Loyalty Spend Market Size and Growth Dynamics
- Indonesia Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
- Indonesia Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
- Indonesia Loyalty Spend Share by Functional Domains, 2021-2030
- Indonesia Loyalty Spend by Loyalty Schemes, 2021-2030
- Indonesia Loyalty Spend by Loyalty Platforms, 2021-2030
Indonesia Loyalty Schemes Spend Segmentation by Loyalty Program Type
- Point-based Loyalty Program
- Tiered Loyalty Program
- Mission-driven Loyalty Program
- Spend-based Loyalty Program
- Gaming Loyalty Program
- Free Perks Loyalty Program
- Subscription Loyalty Program
- Community Loyalty Program
- Refer a Friend Loyalty Program
- Paid Loyalty Program
- Cashback Loyalty Program
Indonesia Loyalty Schemes Spend Segmentation by Channel
Indonesia Loyalty Schemes Spend Segmentation by Business Model
- Seller Driven
- Payment Instrument Driven
- Other Segment
Indonesia Loyalty Schemes Spend Segmentation by Key Sectors
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Other
Sector Channel Views: Loyalty Schemes Spend by Key Sectors and Channels
- Online Loyalty Spend by Sector, 2021-2030
- In-store Loyalty Spend by Sector, 2021-2030
- Mobile App Loyalty Spend by Sector, 2021-2030
Indonesia Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment
- Diversified Retailers
- Department Stores
- Specialty Stores
- Supermarket and Convenience Store
- Other
Indonesia Loyalty Schemes Spend Segmentation by Accessibility
- Card Based Access
- Digital Access
Indonesia Loyalty Schemes Spend Segmentation by Consumer Type
- B2B Consumers
- B2C Consumers
Indonesia Loyalty Schemes Spend Segmentation by Membership Type
- Free
- Free + Premium
- Premium
Indonesia Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty
- Embedded Loyalty Programs
- Non-Embedded Loyalty Programs
Indonesia Loyalty Spend Split by Use of AI / Blockchain
- AI Driven Loyalty Program
- Blockchain Driven Loyalty Program
Indonesia Loyalty Platform Spend Segmentation by Software Use Case
- Analytics and AI Driven
- Management Platform
Indonesia Loyalty Platform Spend Segmentation by Vendor / Solution Partner
- In-house
- Third-Party Vendor
Indonesia Loyalty Platform Spend Segmentation by Deployment
Indonesia Loyalty Platform Spend Segmentation by Offering
- Software
- Services
- Custom Built Platform vs. Off the Shelf Platform
Indonesia Consumer Demographics & Behaviour (Loyalty Spend Share), 2025
- Age Group
- Income Level
- Gender
Indonesia Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025
- Primary Loyalty Motivation Split Analysis
- Loyalty Program Breakage Rate Analysis
- Loyalty Program Enrollment Channel Mix Analysis
- Embedded Loyalty Penetration by Channel
For more information about this report visit https://www.researchandmarkets.com/r/j4m1gc
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- Indonesian Loyalty Market
