Bob and Brad bring their practical, user-first approach to LED skincare—a category often defined by complex specifications and an overwhelming range of choices—to help consumers start their at-home LED skincare journey with greater confidence, comfort and consistency
WINONA, Minn., Sept. 21, 2026 (GLOBE NEWSWIRE) — Bob and Brad, the wellness brand founded by physical therapists Bob Schrupp and Brad Heineck, today announced the U.S. Amazon launch of PhysioFace, marking the brand‘s expansion from physical therapy and recovery into at-home skincare.
As more at-home LED masks enter the market, choosing one can still feel complicated. Consumers are often asked to compare wavelengths, light output, LED counts and treatment modes without always knowing which specifications actually matter for their skin goals. Comfort and treatment time can also determine whether a mask becomes part of a regular routine—or is quickly set aside.
PhysioFace was created around three practical questions: Does the light technology match your skin goal? Will the mask feel comfortable across the full face? And is the routine realistic enough to maintain?
| “People should not have to become LED experts before choosing a mask,” said Brad Heineck, physical therapist and co-founder of Bob and Brad. “With PhysioFace, we wanted to give people a clear and practical place to start. We’ve always believed wellness should be practical for everyday people, and we’re bringing that same approach into skincare.” |
What Matters When Choosing an LED Mask?
The best LED mask isn‘t necessarily the one with the longest spec sheet—or simply the most LEDs. More useful questions are whether the wavelengths are appropriate for the intended skin concern and whether the device delivers sufficient light intensity over a practical treatment time. Comfort matters, too: even strong specifications mean little if the mask is difficult to use consistently.
Research on LED skincare has explored different wavelengths for different skin concerns. Clinical studies have examined red and near-infrared light for skin rejuvenation,[1] blue and red light for blemish-prone skin,[2] and 590 nm yellow light for visible redness and pigmentation.[3]
PhysioFace organizes its wavelengths into three purposeful modes: 630 nm red + 830 nm near-infrared to support smoother, firmer-looking skin and the appearance of fine lines; 415 nm blue + 630 nm red for blemish-prone skin and a clearer-looking complexion; and 590 nm yellow light to support a calmer, more even-looking complexion and help improve the appearance of visible redness.
Beyond wavelength, light intensity also matters because it affects how much light reaches the skin over a given period of time. PhysioFace delivers measured irradiance of up to 120 mW/cm², with 10-minute sessions designed to balance light delivery with a routine that is practical to maintain. It is also FDA 510(k) cleared, adding an important layer of regulatory credibility for consumers choosing an at-home LED device.
Designed for Comfort—and Consistency
Because LED skincare depends on regular use, PhysioFace was designed with the experience of wearing the mask in mind.
Its rigid-shell structure maintains space from the skin and helps reduce pressure on the nose bridge. A broader light area is designed to reach more of the face, while soft dedicated eye shielding helps reduce direct light exposure. At 300g, the mask remains lightweight, while an adjustable strap helps provide a secure and comfortable fit.
PhysioFace is designed around 10-minute cordless sessions, recommended up to three times per week. With up to two weeks of use per charge, the routine requires relatively little time or setup, making it easier to maintain as part of a regular skincare routine.
A New Category, With a Familiar Philosophy
While skincare is a new category for Bob and Brad, the philosophy behind PhysioFace is familiar: making wellness practical, approachable and easier to incorporate into everyday life.
PhysioFace brings that user-first approach to at-home LED skincare, combining trusted quality and accessible value with a design made for everyday use. The goal is simple: to give consumers a more confident place to start.
The Bob and Brad PhysioFace LED Face Mask will launch on Amazon U.S. on September 21, 2026, for $179.99.
About Bob and Brad
Bob and Brad are among the most recognized physical therapists on the internet, with more than 5 million YouTube followers and over 60 years of combined clinical experience. For more than 13 years, they have turned professional knowledge into practical health education and thoughtfully designed recovery and wellness products for everyday use.
Research References
[1] Red + NIR — 630 + 830 nm
Lee SY, et al. A prospective, randomized, placebo-controlled, double-blinded, and split-face clinical study on LED phototherapy for skin rejuvenation. Journal of Photochemistry and Photobiology B: Biology. 2007;88(1):51–67.
PubMed – PMID 17566756
[2] Blue + Red — 415 + 630 nm
Papageorgiou P, Katsambas A, Chu A. Phototherapy with blue (415 nm) and red (660 nm) light in the treatment of acne vulgaris. British Journal of Dermatology. 2000;142(5):973–978.
PubMed – PMID 10809858
[3] Yellow — 590 nm
Dai X, Jin S, Xuan Y, et al. 590 nm LED Irradiation Improved Erythema through Inhibiting Angiogenesis of Human Microvascular Endothelial Cells and Ameliorated Pigmentation in Melasma. Cells. 2022;11(24):3949.
PubMed – PMID 36552713
Media Contact
(Company): B&B Innovation LLC
(Contact Person): Ava Carter
(Email): [email protected]
(Address): 3310 S Fairview St, Santa Ana, CA 92704
(Website): www.bobandbrad.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/27396f4a-2003-45cc-8dfb-896bf807a014
