Dublin, March 20, 2025 (GLOBE NEWSWIRE) — The “France Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2025” report has been added to ResearchAndMarkets.com’s offering.
This report provides a detailed data-centric analysis of the gift card sector in France, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.
It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
The gift card market in France is expected to grow by 6.8% on annual basis to reach US$9.35 billion in 2025. France’s gift card market experienced robust growth during 2020-2024, achieving a CAGR of 7.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 5.8% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 8.76 billion to approximately USD 11.71 billion.
Key Insights
The French gift card market is experiencing rapid transformation, driven by digital adoption, strategic retail collaborations, and increased corporate utilization. The growing preference for digital gift cards, fueled by e-commerce expansion and smartphone penetration, is reshaping consumer behavior and encouraging businesses to enhance their digital offerings. Additionally, partnerships between retailers and gift card providers are expanding market accessibility, ensuring that gift cards are more widely available through multiple channels. As corporate gifting gains traction, companies leverage gift cards to enhance employee engagement and customer loyalty, further driving market growth.
Regulatory changes aimed at consumer protection also influence the market, ensuring greater transparency and standardization in gift card usage. Addressing the issue of unredeemed balances through policy reforms and innovative redemption solutions will be key to maintaining consumer trust. Over the next two to four years, the competitive landscape will continue to evolve, with businesses focusing on compliance, personalization, and digital integration. Companies that adapt to these market shifts and align with regulatory developments will be well-positioned to capitalize on France’s expanding gift card industry.
Competitive Landscape of the French Gift Card Market
The French gift card market is on a strong growth trajectory, supported by increasing digital adoption, expanding e-commerce, and strategic partnerships among key industry players. Companies such as Air France and WISHCARDT drive innovation, while new entrants such as Givex and InComm Payments enhance digital engagement through retailer collaborations. As the market moves towards greater personalization and integration across multiple retail channels, competition is expected to intensify, creating new opportunities for businesses to differentiate themselves through technological advancements and customer-centric offerings.
Looking ahead, regulatory changes aimed at consumer protection will shape the market landscape, requiring businesses to ensure compliance with evolving standards. While these regulations may introduce higher operational costs, they are also expected to enhance consumer trust, ultimately driving higher adoption rates. Companies that invest in compliance, innovation, and strategic expansion will be well-positioned to capitalize on the growing demand for digital and experiential gift card solutions in France.
Current Market Dynamics
- The market’s expansion is further supported by innovative offerings from companies such as Air France, which introduced the Paperplane gift card, allowing customers to gift travel experiences. Such initiatives reflect a broader trend towards personalized and experiential gifting options in the French market.
Key Players and Market Share
- Prominent players in France’s gift card market include Air France with its Paperplane gift card and WISHCARDT, which offers customizable gift card products. These companies have enhanced their offerings through strategic partnerships to broaden distribution and appeal.
- New entrants such as Givex and InComm Payments have partnered with retailers to enhance digital adoption and customer engagement. These collaborations aim to integrate gift card solutions into multiple retail channels, both online and offline, increasing accessibility for consumers.
Recent Launches and Partnerships
- The French gift card market has seen strategic partnerships to expand market reach in recent years. For instance, WISHCARDT has collaborated with various retailers to offer customizable gift card products, enhancing consumer convenience.
- While the available sources do not detail specific recent mergers and acquisitions within France, the global trend indicates a movement towards consolidation, with companies seeking to strengthen their positions through strategic alliances and acquisitions.
Anticipated Market Evolution (Next 2-4 Years)
- Over the next 2-4 years, the French gift card market is expected to become more dynamic, with increased competition from established players and new entrants. Companies will likely focus on technological innovations, personalized offerings, and strategic partnerships to maintain and enhance their market positions.
- Staying abreast of regulatory changes and ensuring compliance will be crucial for sustaining consumer trust and achieving long-term success. As the market evolves, businesses prioritizing innovation and customer-centric strategies will be better positioned to capitalize on emerging opportunities.
Regulatory Changes
- The French government has implemented regulations to increase consumer protection in the gift card market. Key measures include restrictions on expiry dates and fees associated with gift cards, designed to ensure greater fairness and transparency in the industry.
- These regulatory changes require businesses to align their gift card policies accordingly, potentially increasing operational costs and enhancing consumer trust. Compliance with these regulations is essential for companies to maintain their reputation and customer loyalty in the evolving market landscape.
Companies Featured
- E.Leclerc
- Intermarche Super
- Carrefour Market
- Super U
- Carrefour Hypermarket
- Auchan
- Lidl
- Leroy Merlin
- Amazon
- Cora
Reasons to buy
- Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in France.
- Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
- Learn about the attitudes and behaviours of consumers in France: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
- Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
- Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 325 |
| Forecast Period | 2025 – 2029 |
| Estimated Market Value (USD) in 2025 | $9.35 Billion |
| Forecasted Market Value (USD) by 2029 | $11.71 Billion |
| Compound Annual Growth Rate | 5.8% |
| Regions Covered | France |
Report Scope
This report provides in-depth, data-centric analysis of gift card industry in France through 100+ tables and 280+ charts. Below is a summary of key market segments.
- France Total Spend on Gifts
- France Gift Card Market Size by KPIs across Consumer Segments
- France Gift Card Market Size by Consumer Segment
- France Digital Gift Card Market Size
- France Gift Card Market Size by Retail Consumer
- France Gift Card Spend by Consumer Behavior and Demographics
- France Gift Card Market Size by Corporate Consumer
- France Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
- France Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
- France Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
- France Gift Card Purchase by Payment Method
For more information about this report visit https://www.researchandmarkets.com/r/aod2vg
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- French Gift Card and Incentive Card Market
