Dublin, Jan. 20, 2025 (GLOBE NEWSWIRE) — The “Cloud Advertising Market by Component, Application, Organization Size, Deployment Model, Verticals – Global Forecast 2025-2030” report has been added to ResearchAndMarkets.com’s offering.
The Cloud Advertising Market grew from USD 175.02 billion in 2023 to USD 197.81 billion in 2024. It is expected to continue growing at a CAGR of 13.50%, reaching USD 424.78 billion by 2030.
The continuous surge in internet users and mobile device adoption, along with the growing trend of e-commerce and demand for real-time analytics, are key influencing factors bolstering market growth. Emerging opportunities within this space lie in leveraging AI and machine learning for hyper-personalized ad targeting, exploring augmented reality for interactive content, and utilizing blockchain for enhanced security and transparency in ad transactions. However, challenges such as data privacy concerns, complexities in integration with existing systems, and rising competition from major tech giants may hinder growth prospects.
Future innovation could focus on developing more advanced analytics tools that measure campaign effectiveness accurately across platforms, enhancing user data protection mechanisms, and paving the way for innovative ad formats that engage users meaningfully. Cloud advertising’s market nature is highly dynamic, driven by rapid technological advancements and changing consumer behaviors. Businesses should consider investing in adaptive and agile strategies to harness the full potential of cloud technology in advertising while ensuring compliance with evolving regulatory standards. Enhanced collaboration among tech providers, marketers, and data scientists will be crucial to navigating challenges and fostering sustainable growth in this transformative market landscape.
Understanding Market Dynamics in the Cloud Advertising Market
The Cloud Advertising Market is rapidly evolving, shaped by dynamic supply and demand trends. These insights provide companies with actionable intelligence to drive investments, develop strategies, and seize emerging opportunities. A comprehensive understanding of market dynamics also helps organizations mitigate political, geographical, technical, social, and economic risks while offering a clearer view of consumer behavior and its effects on manufacturing costs and purchasing decisions.
- Market Drivers
- Increasing adoption of cloud services and web computing
- Surging need for targeted marketing and consumer analytics
- Growing technological advancements in the internet coupled with increasing e-commerce platforms
- Market Restraints
- Rising concerns regarding lack of awareness and infrastructure facilities
- Market Opportunities
- Emergence of technological advancements in the cloud advertising
- Increasing demand for SaaS models and hybrid models in cloud advertising
- Market Challenges
- Increasing issues regarding data security and stringent cloud regulations
Key Company Profiles
The report delves into recent significant developments in the Cloud Advertising Market, highlighting leading vendors and their innovative profiles. These include:
- HCL Technologies
- Acquia
- Adobe
- Alphabet
- Demandbase
- Emplifi
- Experian
- FICO
- HubSpot
- Imagine Communications
- InMobi
- IBM
- Kubient
- Marin Software
- MediaMath
- Moloco
- Oracle
- Pegasystems
- Salesforce
- SAP
The report provides a detailed overview of the market, exploring several key areas:
- Market Penetration: A thorough examination of the current market landscape, featuring comprehensive data from leading industry players and analyzing their reach and influence across the market.
- Market Development: The report identifies significant growth opportunities in emerging markets and assesses expansion potential within established segments, providing a roadmap for future development.
- Market Diversification: In-depth coverage of recent product launches, untapped geographic regions, significant industry developments, and strategic investments reshaping the market landscape.
- Competitive Assessment & Intelligence: A detailed analysis of the competitive landscape, covering market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, technological advancements, and innovations in manufacturing by key market players.
- Product Development & Innovation: Insight into groundbreaking technologies, R&D efforts, and product innovations that will drive the market in future.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current size of the market, and how is it expected to grow?
- Which products, segments, and regions present the most attractive investment opportunities?
- What are the prevailing technology trends and regulatory factors influencing the market?
- How do top vendors rank regarding market share and competitive positioning?
- What revenue sources and strategic opportunities guide vendors’ market entry or exit decisions?
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 196 |
| Forecast Period | 2024 – 2030 |
| Estimated Market Value (USD) in 2024 | $197.81 Billion |
| Forecasted Market Value (USD) by 2030 | $424.78 Billion |
| Compound Annual Growth Rate | 13.5% |
| Regions Covered | Global |
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.2. Market Segmentation Analysis
5.3. Porter’s Five Forces Analysis
5.4. PESTLE Analysis
6. Cloud Advertising Market, by Component
6.1. Introduction
6.2. Platforms
6.3. Services
6.3.1. Infrastructure as a Service
6.3.2. Platform as a Service
6.3.3. Software as a Service
7. Cloud Advertising Market, by Application
7.1. Introduction
7.2. Analytics & Insights
7.3. Campaign Management
7.4. Customer Management
7.5. Experience Management
7.6. Real-Time Engagement
8. Cloud Advertising Market, by Organization Size
8.1. Introduction
8.2. Large Enterprises
8.3. SMEs
9. Cloud Advertising Market, by Deployment Model
9.1. Introduction
9.2. Hybrid Cloud
9.3. Private Cloud
9.4. Public Cloud
10. Cloud Advertising Market, by Verticals
10.1. Introduction
10.2. BFSI
10.3. Education
10.4. Manufacturing
10.5. Media & Entertainment
10.6. Retail & Consumer Goods
10.7. Telecommunications
10.8. Travel & Hospitality
11. Americas Cloud Advertising Market
12. Asia-Pacific Cloud Advertising Market
13. Europe, Middle East & Africa Cloud Advertising Market
14. Competitive Landscape
14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
14.4. Strategy Analysis & Recommendation
For more information about this report visit https://www.researchandmarkets.com/r/ue4pfp
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
