Dublin, Jan. 22, 2025 (GLOBE NEWSWIRE) — The “Breakfast Cereals Market Global Report by Product Types, Nature, Distribution Channels, Countries and Company Analysis 2025-2033” report has been added to ResearchAndMarkets.com’s offering.
The Breakfast Cereal market is expected to grow from US$ 65.25 billion in 2024 to US$ 95.32 billion in 2033 at a CAGR of 4.30% from 2025 to 2033
This growth is propelled by the growing demand from consumers for convenience, nutritious, and quick-to-consume breakfast options. Health-conscious trends, innovation in the product offerings, and rising awareness of the benefits associated with breakfast cereals contribute to the expansion of this market globally.
There is demand for healthier alternatives, such as whole grain, low sugar, and high-fiber cereals, to fulfill the needs of healthy foodies. With globalization and urbanization around the world, more individuals today consume breakfast cereals and look for easy nutrition which families also do for faster mornings with families, which boosts this market because the consumption increases because consumers require different aspects related to these foods such as new flavors, and how products are created.
Increasing Demand for Convenient and On-the-Go Meals
Convenience-driven food products are increasing demand in the breakfast cereal market. The busier lifestyles of the consumers drive them to consume quicker and easy meal options, such as cereals, that take less preparation time. Ready-to-eat, instant, or even grab-and-go bars form breakfast cereals. Such demands are witnessed more among working professionals, students, and families, thus increasing the growth of the market.
Rising Health Consciousness Among Consumers
In parallel with the health and wellness focus of consumers, sales for healthier breakfast cereals are on the rise. Fiber-enriched, low in sugar content, and abundant with essential nutrients like vitamins, minerals, and antioxidants – there’s a preference for healthier and more nutrient-dense cereal choices. Increased demand for health-oriented trends has triggered growth in whole-grain, gluten-free, organic cereal products and stimulated manufacturer competition to produce healthier alternatives based on consumer demands.
Innovation in Product Offerings and Flavors
Product innovation is the driving force of the breakfast cereal market. The manufacturers are launching numerous new flavors, textures, and formulations to meet the changing taste and preferences of consumers. Examples include gluten-free, high-protein, vegan, and sugar-free options and the inclusion of superfoods such as chia seeds, quinoa, and oats in cereals.
Challenges in the Breakfast Cereal Market
Health Issues due to Sugar Content
One of the primary challenges facing the breakfast cereal market is the high sugar content in many popular products. While cereals are often marketed as a convenient and healthy breakfast option, many contain significant amounts of added sugars, which can contribute to health issues such as obesity, diabetes, and heart disease. With increasing consumer awareness of the harmful effects of excessive sugar consumption, there is a growing demand for low-sugar and healthier cereal alternatives. Manufacturers must adapt by reducing sugar content, which can affect taste and consumer appeal.
Intense Competition and Price Sensitivity
The breakfast cereal market suffers from intense competition from branded players and new entrants with alternative products such as granola, muesli, and plant-based options. This competition, along with consumer price sensitivity, puts manufacturers under pressure to keep prices affordable while maintaining quality. Further, private-label cereals available in supermarkets provide cheaper alternatives, making it difficult for branded products to maintain a market share. Companies should innovate and differentiate their product offerings to align with the preferences of the consumers while not compromising cost-effectiveness.
Ready-to-eat Breakfast Cereal Market
The Ready-to-eat Breakfast Cereal Market is increasing fast due to growing demand for convenient, time-saving breakfast options. These no-cook, no-preparation cereals cater to busy consumers seeking quick and nutritious meals. The popularity of convenient foods drives the market, the rise in health-conscious consumers seeking balanced nutrition, and innovation in product offerings. Ready-to-eat cereals come in various forms, including flakes, puffs, and bars, and also have healthier options like low-sugar, high-fiber, and gluten-free, catering to different consumer needs.
Organic Cereals Market
The Organic Cereals Market is on the rise as consumers seek healthier, more eco-friendly, and sustainable food choices. Organic cereals are produced without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs) and are, therefore, much more appealing to health-conscious consumers and those who are concerned by the environmental impact of conventionally farmed products.
Thus, demand for organic cereals is driven by rising awareness of organic food benefits, such as better nutrition, fewer chemicals, and lower pesticide exposure. With increasing demand for clean-label and non-GMO products, the market is increasing, with alternatives like whole grains, gluten-free, and high-protein cereals. In March 2023, Bagrrys India, a health food and breakfast cereals brand headquartered in New Delhi, announced the launch of Bagrry’s Organic Wild Honey.
Online Retail Breakfast Cereal Market
The Online Retail Breakfast Cereal Market is growing rapidly because consumers increasingly seek the convenience and variety of grocery shopping on e-commerce platforms. Online retailers offer a wide range of breakfast cereals, from traditional options to health-conscious and specialty products, such as organic, gluten-free, and high-protein cereals.
The convenience of shopping from home, along with discounts, home delivery, and ample information about the product drives consumer preference for online grocery shopping. As e-commerce continues to grow, the online retail part of the breakfast cereal market is expected to expand rapidly. General Mills launched six new cereals in January 2024.
Companies Analysis: Overview, Recent Developments, Revenue Analysis
- General Mills, Inc.
- Nestle S.A.
- Kellogg Company
- Pepsico, Inc.
- B&G Foods Inc.
- Post Holdings, Inc.
- Calbee, Inc.
- Migros
- Associated British Foods plc
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 175 |
| Forecast Period | 2024 – 2033 |
| Estimated Market Value (USD) in 2024 | $65.25 Billion |
| Forecasted Market Value (USD) by 2033 | $95.32 Billion |
| Compound Annual Growth Rate | 4.3% |
| Regions Covered | Global |
Key Topics Covered:
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Global Breakfast Cereals Market
6. Market Share
6.1 By Products Types
6.2 By Nature
6.3 By Distribution Channels
6.4 By Countries
7. Products Types
7.1 Ready-to-eat
7.2 Hot Cereals
8. Nature
8.1 Conventional
8.2 Organic
9. Distribution Channels
9.1 Supermarkets/hypermarkets
9.2 Specialty Store
9.3 Online Retail
9.4 Others
10. Countries
10.1 North America
10.1.1 United States
10.1.2 Canada
10.2 Europe
10.2.1 Germany
10.2.2 United Kingdom
10.2.3 France
10.2.4 Italy
10.2.5 Spain
10.2.6 Switzerland
10.3 Asia Pacific
10.3.1 Japan
10.3.2 China
10.3.3 India
10.3.4 South Korea
10.3.5 Indonesia
10.3.6 Australia
10.4 Latin America
10.4.1 Mexico
10.4.2 Brazil
10.4.3 Argentina
10.5 Middle East & Africa
10.5.1 Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 South Africa
10.6 Rest of world
11. Porter’s Five Forces
12. SWOT Analysis
13. Key Players Analysis
For more information about this report visit https://www.researchandmarkets.com/r/7148w4
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