Big Blackberry Flavor Meets Low-Sugar Refreshment in the New Salty Sips Easy-Drinking Vodka Cocktail
BEND, Ore., Sept. 30, 2026 (GLOBE NEWSWIRE) — 10 Barrel Brewing, the Bend-born craft beer brand known for bold beers, big personality, and bringing people together for a good time, by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is excited to announce the launch of Salty Sips Blackberry Refresher, the latest addition to its growing portfolio of the Salty Sips ready-to-drink cocktails line.
Built for those looking for refreshing flavor without the heavy sweetness, Salty Sips Blackberry Refresher blends vodka, real fruit juice, a hint of mint and a pinch of sea salt into an easy-drinking, low sugar cocktail that’s crisp, balanced, and straight-up crushable. Crafted at 5.0% ABV, the new flavor delivers refreshing blackberry character and bright fruit notes, making it the perfect companion for warm afternoons, backyard hangs, river floats, and wherever the day takes you.
Inspired by the simple pleasure of fresh fruit and the refreshing kick of a lightly salted snack on a summer day, Blackberry Refresher continues the Salty Sips philosophy of delivering bold flavor with less sugar and an approachable ABV. Made with real fruit juice and a pinch of sea salt, the cocktail offers a clean, refreshing finish that keeps you coming back for another sip.
“The launch of Salty Sips Watermelon Refresher in the spring was such a hit with our fans that we were pumped to extend the product line with Blackberry Refresher, a product that feels both refreshing and flavorful without weighing you down,” said Moo Eakin, Senior Brand Manager at 10 Barrel Brewing Co. “The combination of real blackberry juice, vodka, and a pinch of sea salt creates a low-sugar, balanced cocktail that’s easy to enjoy whether you’re on the mountain, at the lake, or hanging with friends.”
The second member to the Salty Sips lineup follows the successful launch of Watermelon Refresher and builds the foundations of a portfolio of innovative cocktails designed for consumers seeking flavor-forward, easy-drinking options that fit today’s evolving lifestyles. With just 5.0% ABV and low sugar, Salty Sips Blackberry Refresher delivers a modern take on refreshment without sacrificing taste.
Salty Sips Blackberry Refresher is now available in convenient 4-packs in select markets across the Pacific Northwest, with expanded distribution planned in additional western U.S. markets.
For more information, visit 10 Barrel Brewing.
About 10 Barrel Brewing Co.
10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring innovative beers brewed locally at each of its four brewpub locations in Bend, Portland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it. For more information, visit 10 Barrel Brewing and follow @10barrelbrewing on social.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
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Investor Relations: [email protected]
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