X is facing an investigation from the European Commission over the sexualized deepfakes generated by its Grok AI chatbot. In its announcement, the Commission says it will evaluate whether X “properly assessed and mitigated risks” associated with Grok’s image-generating capabilities in the EU, as reported earlier by The New York Times.
“Sexual deepfakes of women and children are a violent, unacceptable form of degradation,” Henna Virkkunen, the EU Commission’s executive vice president for tech sovereignty, security, and democracy, says in the press release. “With this investigation, we will determine whether X has met its legal obligations under the DSA, or whether it treated rights of European citizens – including those of women and children – as collateral damage of its service.”
X could face fines of up to 6 percent of its annual global revenue if it’s once again found in violation of the DSA.