WhatsApp users are getting some new customization features — for a price. According to WABetaInfo, Meta is rolling out a WhatsApp Plus subscription to “a limited number of users,” offering several cosmetic and quality of life perks, including exclusive stickers, different app themes, custom app icons, premium ringtones, the ability to pin up to 20 chats, and the ability to apply custom settings in bulk to lists of chats.
A screenshot from WABetaInfo shows the subscription’s monthly price as €2.49, or just under $3, similar to Snapchat Plus, which costs $3.99 per month and includes similar perks. WhatsApp Plus is currently only supported in WhatsApp Messenger, not WhatsApp Business. It’s also “currently focused on Android, and support for WhatsApp for iOS is planned for a later stage.”
Last month, Meta also began testing a monthly Instagram Plus subscription focused on exclusive Story-related features, including the ability to create different Story “audiences” and extend Stories beyond the usual 24 hours.