NEW YORK, Aug. 07, 2025 (GLOBE NEWSWIRE) —
WHAT: Webinar – How to Master Media Relations: Targeting, Tailoring, Timing
PR pros are up against a lot these days: tight budgets, leaner teams and constant pressure to show results. When it comes to pitching journalists, relevancy matters most – and improving personalization leads to greater earned media ROI.
In our live webinar, award-winning PR pro Karen Swim, APR, will share proven strategies to sharpen your targeting, customize your outreach and build stronger, lasting relationships with reporters.
You’ll learn how to:
- Match your pitches to a journalist’s beat and style
- Use the latest tools and templates to personalize at scale without sounding generic
- Measure the success of your pitches and refine outreach over time
WHEN: Thursday, August 14, 2025 at 12:30pm ET
REGISTRATION: Link
WHO:
Karen Swim, APR – Founder, Words For Hire & President, Solo PR Pro
Karen is the founder of Words For Hire, a PR and marketing agency focused on B2B, technology and healthcare, and is the president of Solo PR Pro, a network for independents and micro-agencies. With 20+ years of experience in PR, marketing and business growth, she blends deep communications expertise with a proven sales and marketing background. She’s an active PRSA member and served on its Board of Ethics and Professional Standards and the Voices4Everyone committee that tackles misinformation and promotes civil discourse.
WHY:
Journalists are busier than ever, and generic pitches don’t stand a chance. This session will showcase the latest best practices on how to target the right reporters, personalize outreach that gets noticed and time pitches for the best results. You’ll walk away with practical tips and tools to take your media relations game to the next level.
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
Media Contact
Caroline Smith – [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ca28f327-7a31-4f4e-9748-4f454b234df9
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