Dublin, Jan. 06, 2026 (GLOBE NEWSWIRE) — The “Virtual Dressing Rooms – Global Strategic Business Report” has been added to ResearchAndMarkets.com’s offering.
The global market for Virtual Dressing Rooms was estimated at US$7.9 Billion in 2024 and is projected to reach US$18.5 Billion by 2030, growing at a CAGR of 15.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The growth in the virtual dressing rooms market is driven by a combination of shifting consumer behaviors, evolving retail models, and advancements in immersive technology. One of the most significant trends is the continued rise of e-commerce in the fashion sector, which has accelerated rapidly due to changes in shopping habits and the widespread adoption of digital tools.
Consumers now expect seamless, personalized, and engaging experiences from online retailers, and virtual dressing rooms deliver precisely that. The push for sustainability is another critical driver, as virtual try-ons help reduce unnecessary shipping and returns, which contribute significantly to carbon emissions and packaging waste. Retailers are recognizing that offering virtual dressing capabilities aligns with their broader environmental and cost-efficiency goals.
Meanwhile, the demand for size inclusivity and accurate representation in fashion is encouraging the development of more diverse and realistic avatars, allowing shoppers of all body types to find suitable options without compromise. The fashion industry’s increasing collaboration with tech startups and investment in innovation is also boosting the availability and sophistication of virtual try-on solutions. Market expansion is further fueled by the popularity of influencer-led shopping, livestream retail, and social commerce, where consumers want to replicate the in-store experience through digital channels.
Additionally, improvements in smartphone hardware and internet connectivity have made it easier for consumers in various regions to access and benefit from these tools. As virtual reality and augmented reality technologies continue to evolve, and as digital-native consumers become the dominant force in retail, the adoption of virtual dressing rooms is expected to become widespread, driving a fundamental shift in the way fashion is explored, personalized, and purchased.
Report Scope
The report analyzes the Virtual Dressing Rooms market in terms of units by the following Segments, and Geographic Regions/Countries:
- Segments: Component (Solutions Component, Services Component); End-Use (E-Commerce End-Use, Physical Stores End-Use)
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Solutions Component segment, which is expected to reach US$10.9 Billion by 2030 with a CAGR of a 13.9%. The Services Component segment is also set to grow at 17.6% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $2.1 Billion in 2024, and China, forecasted to grow at an impressive 14.5% CAGR to reach $2.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as 3DLOOK, AstraFit, Avametric, Bigthinx, Bold Metrics and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 48 companies featured in this Virtual Dressing Rooms market report include:
- 3DLOOK
- AstraFit
- Avametric
- Bigthinx
- Bold Metrics
- Browzwear
- Coitor IT Tech
- Else Corp
- Fit3D
- Fit Analytics
- FXGear
- Metail
- MemoMi Labs Inc.
- Morph 3D
- Reactive Reality
- Style.me
- True Fit
- TryOn.tech
- Virtusize
- Zugara
Key Attributes
| Report Attribute | Details |
| No. of Pages | 177 |
| Forecast Period | 2024-2030 |
| Estimated Market Value in 2024 | 7.9 Billion |
| Forecasted Market Value by 2030 | 18.5 Billion |
| Compound Annual Growth Rate | 15.3% |
| Regions Covered | Global |
Market Overview
- Influencer Market Insights
- World Market Trajectories
- Tariff Impact on Global Supply Chain Patterns
- Virtual Dressing Rooms – Global Key Competitors Percentage Market Share in 2025
- Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2025
Market Trends & Drivers
- E-Commerce’s Push Toward Personalization Throws the Spotlight on Virtual Dressing Room Technologies
- Advancements in 3D Body Scanning and AI Sizing Propel Adoption Across Fashion Retail
- Demand for Seamless Try-Before-You-Buy Experiences Strengthens the Case for Virtual Fitting Tools
- Increased Mobile Shopping Behavior Expands the Market for AR-Enabled Virtual Dressing Experiences
- Shift Toward Contactless Retail Experiences Sustains Growth in Virtual Apparel Visualization
- Social Media Integration with Virtual Dressing Rooms Generates Demand for Shareable, Personalized Content
- Here’s How Gen Z and Millennial Shoppers Are Redefining Expectations Around Digital Fashion Engagement
- Improvements in Real-Time Rendering Technologies Enhance User Experience and Platform Accuracy
- Brand Investments in Omnichannel Strategies Drive Inclusion of Virtual Dressing Rooms in Physical Retail
- Surging Interest in Virtual Avatars and Digital Twins Opens New Opportunities for Fashion Tech Convergence
- Rising Consumer Demand for Size Inclusivity Promotes Adoption of AI-Driven Fitting Algorithms
- Integration of Virtual Dressing Features Into E-Commerce Platforms Spurs Competitive Differentiation
- Retailer Focus on Reducing Cart Abandonment Positions Virtual Dressing Rooms as a Conversion Optimizer
For more information about this report visit https://www.researchandmarkets.com/r/pq4qof
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- Virtual Dressing Rooms Market
