Dublin, Oct. 31, 2025 (GLOBE NEWSWIRE) — The “Video Streaming Market – Platform Trends & Forecast 2025-2033” has been added to ResearchAndMarkets.com’s offering.
The Global Video Streaming Market size is anticipated to grow from US$ 131.44 billion in 2024 to US$ 599.20 billion by 2033, at a CAGR of 18.36% during the period 2025-2033. This is driven by increasing demand for on-demand content, growing smartphone and internet penetration, and growth in OTT platforms, underpinned by advancements in AI-powered content suggestions and streaming technologies.
Growth Drivers in the Global Video Streaming Market
Sagging Demand for On-Demand Entertainment
One of the strongest drivers of growth is the swift transition from traditional TV to on-demand entertainment platforms. Viewers of all ages welcome the convenience to view content anywhere, anytime. Streaming powerhouses such as Netflix, Disney+, and Amazon Prime Video took advantage of this trend with huge content collections and original content. This consumer-driven strategy, along with competitive prices and recommendations suited to individual tastes, has driven worldwide video streaming service adoption. In November 2023, Google’s paid video platform, YouTube Premium, welcomed a number of significant updates, enhancing the user experience with state-of-the-art features. Among these is the addition of AI-powered enhancements, which employ sophisticated algorithms to personalize suggestions, enhance content discovery, and heighten overall user interaction.
Increasing Internet and Mobile Penetration
Increased global internet penetration, particularly in developing economies, is driving the video streaming revolution. As more and more people use smartphones and tablets, consumers are watching video content on the move. The introduction of 4G and 5G has further supported higher quality as well as availability of streaming. With improving internet infrastructure globally, even isolated areas are becoming potential markets for streaming platforms, providing extensive growth opportunities. 5.65 billion individuals across the globe were accessing the internet in early July 2025, representing 68.7 percent of the total population.
Technological Innovation and Cloud Adoption
Emerging technologies such as Artificial Intelligence (AI), Machine Learning (ML), and cloud technology are transforming the ecosystem of video streaming. AI is facilitating personalized content, real-time analysis, and intelligent recommendations, with cloud platforms offering scalability and user-friendly experiences. Content Delivery Networks (CDNs) and adaptive bitrate streaming improve quality and minimize latency, thus helping to raise user satisfaction and drive international market growth. June 2025, Midjourney has released its highly anticipated AI video generation model, V1. This image-to-video model enables users to upload an image, such as one produced by other Midjourney models, to produce four five-second videos.
Challenges in the Global Video Streaming Market
Content Licensing and Regional Restrictions
Content licensing is one of the major challenges to the video streaming business. Geographical restrictions to copyrighted content due to local agreements are common among platforms, limiting viewership of popular titles to different markets. Such restrictions anger consumers and delay global market growth. Further, securing and holding exclusive rights to content is expensive, a burden that creates financial and administrative challenges, particularly for small or growing platforms.
High Competition and Market Saturation
With low barriers to entry and high profit potential, the video streaming industry has increasingly become saturated. New platforms are constantly surfacing, and intense competition ensues. Traditional players have to spend significantly on original content, advertising, and technology in order to keep subscribers on board. This competitiveness compresses profit margins and amplifies churn, making it difficult for platforms to sustain long-term user loyalty without ongoing innovation and enhancement.
Industry Analysis
Live Video Streaming Market
Live video streaming is rapidly developing in different markets such as entertainment, gaming, sports, education, and business. Apps such as Twitch, YouTube Live, and Facebook Live have opened up real-time broadcasting to individuals and organizations. Live events like concerts and webinars tend to gain enormous audiences and generate high engagement rates. Increasing demand for interactive real-time content is a major driver for this segment’s global growth.
Video Streaming Software Market
Video streaming software facilitates encoding, distribution, and delivery of video content to various platforms and devices. The software entails content management tools, video analytics, transcoding, and monetization. With digital platforms counting on businesses, educators, and media houses, demand for scalable, high-performance software solutions has increased. Advances in cloud-based video platforms and artificial intelligence-driven analytics also continue to drive the growth of the global market for video streaming software.
OTT Video Streaming Market
Over-the-Top (OTT) video streaming platforms circumvent conventional broadcasting by providing content directly to customers over the internet. Netflix, Amazon Prime, and Disney+ hold sway in this space. With choice subscription options and premium content offerings, OTT platforms are transforming media consumption across the world. The OTT space is thriving, especially in countries with developing digital infrastructure and growing smartphone penetration, making it among the most vibrant spaces in the video streaming market.
Smartphones and Tablets Video Streaming Market
Smartphones and tablets have transformed video streaming, with users having the flexibility of accessing content wherever they are. Mobile internet speeds and better screen resolutions have increased user engagement on these devices. Streaming services are even designed for mobile consumption, and most users, especially the younger generations, opt for mobile devices for watching videos. This trend of mobility continues to fuel innovation and user expansion for global streaming.
Smart TV Video Streaming Market
Smart TVs have become the focal point for in-home entertainment. With built-in apps and internet connectivity, users are able to stream content directly onto large screens without the use of external devices. Streaming service providers are becoming more inclined towards Smart TV integration to provide users with seamless and high-definition viewing experiences. The growing use of Smart TVs globally is proving to be a key driver for the growth of the video streaming market, especially in the residential segment.
Video Streaming Subscription Market
Subscription video streaming services (SVOD) are a sizable revenue stream, providing ad-free viewing experiences and proprietary content. Consumers pay recurring monthly or yearly subscriptions for unlimited viewing to massive content libraries. SVOD services, including Netflix and Hulu, have seen massive global expansion through high-quality original content and agile pricing models. The subscription model continues to be strong because of its convenience and compelling value proposition for customers.
Video Streaming Cloud Market
Cloud technology is both the foundation of scalable, secure, and effective video streaming platforms and scalable, secure, and effective video streaming platforms’ backbone. On-demand content delivery, automatic scaling during traffic surges, and worldwide accessibility are made possible by it. Top industry players, like AWS, Microsoft Azure, and Google Cloud, provide streaming solutions that create superior performance and reduce latency. Flexible infrastructure options through cloud services are essential for securing seamless user experience and market growth.
Video Streaming Consumer Market
The consumer segment is the biggest market share for video streaming. Consumers utilize platforms for entertainment, education, news, and social interaction. Convenience, variety of content, and affordability drive streaming behaviors. Digital natives’ increasing demand for interactive and personalized content has led streaming services to innovate with user profiles, curation of content, and social sharing as a way to get and keep consumers’ attention globally.
Key Attributes
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2024-2033 |
| Estimated Market Value (USD) in 2024 | $131.44 Billion |
| Forecasted Market Value (USD) by 2033 | $599.2 Billion |
| Compound Annual Growth Rate | 18.3% |
| Regions Covered | Global |
Key Topics Covered
1. Introduction
2. Research & Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Global Video Streaming Market
5.1 Historical Market Trends
5.2 Market Forecast
6. Market Share Analysis
6.1 By Streaming Type
6.2 By Component
6.3 By Solutions
6.4 By Platform
6.5 By Revenue Model
6.6 By Deployment Type
6.7 By End User
6.8 By Countries
7. Streaming Type
7.1 Live Video Streaming
7.2 Non-Linear / VOD Streaming
8. Component
8.1 Software
8.2 Services
9. Solutions
9.1 Over-the-Top (OTT)
9.2 Internet Protocol TV (IPTV)
9.3 Cable TV
9.4 Pay-TV
10. Platform
10.1 Smartphones and Tablets
10.2 Smart TV
10.3 Laptops and Desktops
10.4 Gaming Consoles
11. Revenue Model
11.1 Subscription (SVOD)
11.2 Advertising (AVOD/FAST)
11.3 Rental / Transactional (TVOD)
12. Deployment Type
12.1 Cloud
12.2 On-Premises
13. End User
13.1 Consumer
13.2 Enterprise
14. Countries
14.1 North America
14.2 Europe
14.3 Asia-Pacific
14.4 Latin America
14.5 Middle East & Africa
15. Value Chain Analysis
16. Porter’s Five Forces Analysis
16.1 Bargaining Power of Buyers
16.2 Bargaining Power of Suppliers
16.3 Degree of Competition
16.4 Threat of New Entrants
16.5 Threat of Substitutes
17. SWOT Analysis
17.1 Strength
17.2 Weakness
17.3 Opportunity
17.4 Threats
18. Pricing Benchmark Analysis
18.1 Akamai Technologies Inc.
18.2 Amazon Inc.
18.3 Brightcove Inc.
18.4 Comcast Corporation
18.5 Google LLC (Alphabet Inc.)
18.6 Iflix (Tencent Holdings Ltd.)
18.7 International Business Machines Corporation
18.8 Kaltura Inc.
18.9 Microsoft Corporation
18.10 Netflix Inc.
19. Key Players Analysis
19.1 Akamai Technologies Inc.
19.2 Amazon Inc.
19.3 Brightcove Inc.
19.4 Comcast Corporation
19.5 Google LLC (Alphabet Inc.)
19.6 Iflix (Tencent Holdings Ltd.)
19.7 International Business Machines Corporation
19.8 Kaltura Inc.
19.9 Microsoft Corporation
19.10 Netflix Inc.
For more information about this report visit https://www.researchandmarkets.com/r/hstfr
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