Dublin, Aug. 12, 2024 (GLOBE NEWSWIRE) — The “U.S. Affiliate Marketing Consumer Attitudes 2024” report has been added to ResearchAndMarkets.com’s offering.
Despite its uncomplicated value proposition, affiliate marketing is in a constant state of reinvention. This survey of 1,378 US consumers about their attitudes toward advertising and privacy identified a number of trends that could shift the balance of power in affiliate.
Key Question: How do consumers encounter and view affiliate content, and how do they feel about it?
Key Stat: Less than half of millennials (45.3%) and less than half of Gen Zers (46.6%) said they have seen affiliate content on websites.
Here’s what’s in the full report
- 4 Exportable files for easy reading, analysis and sharing.
- 7 Charts: Reliable data in simple displays for presentations and quick decision making.
- 9 Expert Perspectives: Insights from industry and company leaders.
Key Topics Covered:
- A word on the high-level changes affecting affiliate marketing
- More than half of US consumers are aware of affiliate marketing
- Consumers run into affiliate marketing in many places
- There are significant generational differences in how affiliate ads and content are noticed
- Affiliate content is at parity with other ad formats in consumers’ eyes
- Affiliate content is about as trustworthy as most other kinds of advertising
- Affiliate content is about as influential as most other kinds of advertising
- Consumers see creators as more influential on social
- What it all means
Charts in This Report
- Different Generations Encounter Affiliate Content in Different Places (% of US consumers who encounter affiliate ads online, by category/channel, May 2024)
- A Majority of US Consumers Have Noticed Affiliate Ads (% of US consumers, May 2024)
- Social Media and the Web Are the Two Most Common Places People Notice Affiliate Ads (% of US consumers, May 2024)
- Consumers Find Affiliate Ads to Be Among the Least Intrusive (% of US consumers who noticed each ad type and described it as at least “very intrusive,” May 2024)
- A Slim Majority of US Consumers Trust Affiliate Ads at Least Sometimes (% of US consumers, May 2024)
- Gen Z Is Far More Likely Than Boomers to Find Affiliate Ads at Least Moderately Influential (% of US consumers, May 2024)
- Publishers Are Much Less Effective at Driving Purchases on Social Than Other Accounts (% of US social media users, March 2024)
Interviewed for This Report
- Li Haslett Chen, Howl – Founder and CEO
- Renee Christensen, Acceleration Partners – Senior Director, Data and Analytics Strategy
- Kerry Curran, RBM Advisors – Founder
- Karen Garcia, Lab6 Media – Partner and CEO
- Wendy L. Herzberg, Kinesso – Vice President, Lead Generation and Partnership Strategy
- Chris Lloyd, StackCommerce – COO
- Lauren Newman, Red Ventures – Executive Vice President, Media and Commerce
- Jim Nichols, Exclamation Marketing Solutions – Founder
- Kristen Pulver, Horizon Media – Vice President, Performance Media
For more information about this report visit https://www.researchandmarkets.com/r/wyxsqx
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