In a blog post announcing the deal, Williams called the acquisition a “fresh start,” meaning that for the company’s brands, “Native Instruments, iZotope, Plugin Alliance, Brainworx — all of it continues.”
The two companies have collaborated in the past, as inMusic’s press release on the acquisition states:
The acquisition builds on a strong and established relationship between the two companies. In 2025, inMusic and Native Instruments announced a landmark collaboration bringing NKS integration to Akai Pro’s MPK controllers, M-Audio’s Oxygen controllers, and Native Instruments’ sounds to the MPC standalone platform for the first time — a partnership that demonstrated the complementary strengths and shared values of both organisations.