Tethral reveals the untapped potential of connected homes, using AI to simplify orchestration instead of adding complexity. Its vibecoding platform lets users express moods or intentions to coordinate devices effortlessly, promoting accessibility, creativity, and cross-brand collaboration over hardware competition or closed ecosystems.
Photo Courtesy of Tethral
SAN FRANCISCO, Jan. 20, 2026 (GLOBE NEWSWIRE) — In the software world, vibecoding has already changed how applications are built. Instead of writing lines of code, users describe what they want in plain language, and AI does the rest.
Now, one San Francisco startup is applying that same logic to the physical world.
Tethral is the first company to bring vibecoding into the home, allowing people to orchestrate their surroundings through simple natural-language prompts rather than juggling dozens of apps. Want to focus, relax, or host friends? Tethral’s AI interprets the request and syncs lighting, sound, temperature, and connected devices to match the mood that you can recreate whenever you want
“People already talk to AI every day,” says founder John Lunsford. “We just made it listen in a way that changes how your home feels. You don’t need to code your life, you can describe it.”
From Code to Comfort
In the enterprise world, vibecoding tools have become a fast-growing market, valued at roughly US $6–7 billion today and projected to exceed US $25 billion by 2030, according to recent industry reports. But no one had extended the concept to connected living until now.
Tethral’s platform acts as an AI conductor for the home, translating intent into coordinated action. Behind the simplicity lies a privacy-centric architecture: users can keep data local for security or enable cloud-enhanced learning for more adaptive automation. The result is an orchestration that feels intuitive and inclusive, accessible to any age or technical skill level.
An Un-Priced Frontier
Published reports place the overall smart-home market between US$300 billion and US$500 billion by 2030, yet Tethral argues that this figure understates the potential for what comes next.
“Vibecoding for the home, where AI interprets mood, context, and intent to shape your environment, remains an un-priced category,” says Lunsford. “If even a fraction of households adopt intent-based orchestration, the addressable market could approach US$400 billion by the end of the decade.”
Market analysts have yet to formally classify this segment, but early signals point to a major shift: as AI moves from screens to spaces, the value may migrate from hardware sales to software-driven experience layers, much like the transition from feature phones to the app economy.
Unlocking the Value Already at Home
Tethral’s approach doesn’t depend on new devices. Instead, it extends the lifespan and utility of what consumers already own. “Every connected product has latent potential,” Lunsford notes. “Vibecoding unlocks it by making devices cooperate instead of compete.”
That efficiency pitch could resonate in a market squeezed by hardware tariffs, rising energy costs, and consumer fatigue with closed ecosystems. For investors, it positions Tethral at the intersection of AI, sustainability, and consumer experience is a convergence that could define the next decade of connected living.
About Tethral
Tethral is a San Francisco–based platform bringing vibecoding to the home. Its AI-driven orchestration system connects devices across ecosystems through a privacy-first architecture, letting users design personalized environments with simple natural-language prompts. A member of the Connectivity Standards Alliance, Tethral advances open, user-directed automation through Matter certification and community collaboration.
Visit Tethral Website to learn more about its ongoing work and to join the waitlist for early access.
Contact Information:
Contact Name: John Lunsford
Company Website: https://tethral.ai/
Contact Email: [email protected]
Address: Dover, DE 19901 USA
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0cedc8a7-f1f2-455b-85f0-5d49846d63a5
