Dublin, July 15, 2024 (GLOBE NEWSWIRE) — The “SXSW 2024: AI Takes Center Stage as Creators, Gen Alpha, and XR Share Some of the Spotlight” report has been added to ResearchAndMarkets.com’s offering.
Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. This report breaks down the key topics that drew the most attention from attendees.
The annual festival in Austin, Texas, has expanded far beyond its roots in music and film. The impact of new technologies such as generative AI (genAI) on brands and marketing was a major theme this year, as a wave of rapid developments reverberate across industries.
Key Question: What were the most relevant trends for brands and marketers at South by Southwest (SXSW) 2024?
Key Stat: Retail CEOs and management teams are most aligned in identifying genAI for personalized marketing and recommendation engines as a promising application of AI technology, at 46% and 50%, respectively, per First Insight.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 4 Charts: Reliable data in simple displays for presentations and quick decision making.
- 1 Expert Perspective: Insights from industry and company leaders.
Key Topics Covered:
- Executive Summary
- AI led among the top trending themes at SXSW 2024
- AI dominated the conference portion of this year’s event
- The creator economy shows no signs of slowing down
- Brand marketers are putting community at the forefront to build long-term value
- Gen Alpha will exert a major influence on spending
- Spatial computing is the new metaverse, but with better use cases
- Insider Intelligence Interviews
- Sources
- Media Gallery
Charts
- AI Applications Holding the Most Promise According to US Retail CEOs vs. Managers
- Frequency With Which US Teens Use Select Social Media Platforms, Oct 2023 (% of respondents in each group)
- Connected Device Adoption Among US Children, 2024 (% of internet users)
- AR/VR Headset Shipments Worldwide, by Type, 2023 & 2027 (millions)
Interviewed for This Report
- Roxy Young – Reddit, Chief Marketing and Customer Experience Officer
For more information about this report visit https://www.researchandmarkets.com/r/10kdqe
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
