Dublin, Jan. 31, 2025 (GLOBE NEWSWIRE) — The “Professional Teeth Whitening Market – Focused Insights 2025-2030” report has been added to ResearchAndMarkets.com’s offering.
The Professional Teeth Whitening Market was valued at USD 2.69 billion in 2024, and is expected to reach USD 3.74 billion by 2030, rising at a CAGR of 5.65%. The global professional teeth whitening market is set to grow due to growing demand for cosmetic dentistry and growing awareness of oral hygiene and aesthetic dentistry.
Europe accounted for over 31% of the global professional teeth whitening market share. The market in Europe is experiencing significant growth due to increasing demand for cosmetic dental treatments, advances in whitening technology, and rising awareness of dental aesthetics. Recent developments have included innovations in both in-office and at-home whitening treatments, with an emphasis on faster, more effective procedures. For instance, treatments like LED and laser whitening, which can deliver immediate results, are gaining popularity due to their efficiency and convenience. These treatments, although more expensive, offer substantial improvements in a shorter time frame, making them a preferred choice for individuals seeking rapid results.
KEY TAKEAWAYS
- By Product: The whitening gels & kits segment holds the largest market share of 62%. The segmental growth is due to the rising consumer demand for aesthetic dental solutions.
- By Procedure: The light-activated segment shows the highest growth of 5.93%, driven by advancements in technology and aesthetic treatments.
- By End-User: The dental clinics held the largest market share in 2024. The segmental growth is due to their ability to offer tailored, effective, and safe treatments.
- By Geography: Europe accounts for the largest market share of 31%. The regional growth is due to increasing demand for cosmetic dental treatments and rising awareness of dental aesthetics.
MARKET TRENDS & DRIVERS
Subscription-Based Whitening Services
Subscription-based teeth whitening services are gaining popularity in the beauty and dental care industry due to their convenience, affordability, and personalization. These services provide recurring delivery of whitening products – such as strips, pens, or LED devices – allowing consumers to maintain their smiles at home without the upfront costs or hassle of in-office treatments. For consumers, the model offers convenience, flexibility, and customization, catering to individual needs like tooth sensitivity or shade. For companies, it ensures recurring revenue and builds customer loyalty. Many services emphasize eco-friendliness and natural ingredients, appealing to sustainability-conscious buyers. By offering cost-effective alternatives to professional treatments, subscription-based whitening services align with modern preferences for accessible, personalized dental care.
Advances in Whitening Technology
The Advances in whitening technology are driving the growth of the professional teeth whitening market by improving accessibility, safety, and effectiveness. Innovations like light-activated and laser-assisted procedures, such as Philips Zoom and KoR Whitening, enhance whitening agent penetration, delivering faster and more visible results. Modern systems also focus on safety with chemically stable gels, like Opalescence Boost, and personalized treatments using custom trays and calibrated gel concentrations to suit individual needs. User-friendly tools, such as portable whitening lamps and pre-filled trays, have made professional-grade whitening more accessible and affordable, appealing to patients seeking convenience and professional oversight. These advancements align with trends in minimally invasive cosmetic dentistry, as consumers prioritize natural, healthy-looking smiles through safe and efficient whitening solutions.
INDUSTRY RESTRAINTS
Increasing Demand for Home-based Teeth Whitening
Ensuring The growing popularity of home-based teeth whitening products poses a challenge to the professional teeth whitening market. Affordable and convenient options like whitening strips, gels, LED kits, and toothpaste appeal to price-sensitive consumers as cost-effective alternatives to in-office treatments. Aggressive marketing, combined with the accessibility of online platforms and retail stores, has further fueled the adoption of these products. Social media influencers and beauty bloggers amplify their appeal, often promoting at-home whitening as comparable to professional results. The rise of e-commerce makes these products easily accessible, reinforcing their widespread use among consumers seeking convenience and affordability.
VENDOR LANDSCAPE
The global professional teeth whitening market report consists of exclusive data on 28 vendors. The market has seen significant advancements in technology, especially in light-activated and laser treatments. Products like Zoom! Whitening and Flash Whitening utilize sophisticated technologies such as LED lights and high-concentration hydrogen peroxide gels to enhance whitening efficacy. These technologies are continually being refined, with some companies investing in research to create faster, safer, and more efficient whitening systems.
The market is dominated by a few key players who shape the competitive dynamics. Companies like DenMat Holdings, DMC Equipment, FGM Dental Group, Philips, and Ultradent Products hold substantial market shares due to their extensive product offerings, strong brand recognition, and widespread distribution networks. These players focus on creating customer-centric solutions, including professional-grade whitening gels and custom whitening trays, to stay ahead of the competition.
RECENT VENDORS ACTIVITIES
- In 2024, Ultradent acquired a majority stake in i-dental, a leading manufacturer of dental products. This acquisition is expected to enhance Ultradent’s product offerings and expand its global reach, particularly in Europe and other international markets. The collaboration will improve innovation in dental materials and products, including teeth whitening solutions.
- In 2022, DenMat acquired the Den-Shur product line from Prismatix Decal, adding premium denture storage cups to its portfolio. This move aimed to expand its range of professional dental products.
- Colgate-Palmolive has been highly active in expanding its oral care portfolio. In 2022, it acquired Hello Products, a brand known for natural oral care products, to strengthen its presence in eco-friendly and natural product markets.
Key Vendors
- DenMat Holdings
- DMC Equipment
- FGM Dental Group
- Philips
- Ultradent Products
Other Prominent Vendors
- AMD Lasers
- Beaming White
- Sonendo
- Cavex
- Colgate-Palmolive Company
- Evolve Dental Technologies
- Evonik
- LumaLite
- Mavrik Dental Systems
- Premier Dental
- SDI
- Smile Perfected
- Sunshine Health Products
- Temrex Corporation
- Vista Apex
- Whitesmile
- Dentovations
- Red Carpet Smiles
- Enlighten Smiles
- Prevest DenPro
- Ammdent
- MaaRC Dental
- Prestige Dental Products
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 135 |
| Forecast Period | 2024 – 2030 |
| Estimated Market Value (USD) in 2024 | $2.69 Billion |
| Forecasted Market Value (USD) by 2030 | $3.74 Billion |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | Global |
Key Topics Covered:
Chapter 1: Professional Teeth Whitening Market Overview
- Executive Summary
- Key Findings
Chapter 2: Professional Teeth Whitening Market
- Global: Projected Revenue of Professional Teeth Whitening Market (2021-2030; $ Billions)
Chapter 3: Professional Teeth Whitening Market Prospects & Opportunities
- Market Opportunities & Trends
- Market Drivers
- Market Constraints
Chapter 4: Professional Teeth Whitening Market Segmentation Data
Global: Projected Revenue by Product (2021-2030; $ Billions)
- Whitening Gels & Kits
- Whitening Trays
- Others
Global: Projected Revenue by Procedure (2021-2030; $ Billions)
- Light-Activated
- Chemically Activated
Global: Projected Revenue by End-user (2021-2030; $ Billions)
- Dental Clinics
- Hospitals
- Dental Academic Institutes
Chapter 5: Key Regions Overview
Europe: Projected Revenue of Professional Teeth Whitening Market (2021-2030; $ Billions)
- Projected Revenue of Professional Teeth Whitening Market in Germany
- Projected Revenue of Professional Teeth Whitening Market in France
- Projected Revenue of Professional Teeth Whitening Market in Italy
- Projected Revenue of Professional Teeth Whitening Market in the UK
- Projected Revenue of Professional Teeth Whitening Market in Spain
North America: Projected Revenue of Professional Teeth Whitening Market (2021-2030; $ Billions)
- Projected Revenue of Professional Teeth Whitening Market in the US
- Projected Revenue of Professional Teeth Whitening Market in Canada
APAC: Projected Revenue of Professional Teeth Whitening Market (2021-2030; $ Billions)
- Projected Revenue of Professional Teeth Whitening Market in China
- Projected Revenue of Professional Teeth Whitening Market in Japan
- Projected Revenue of Professional Teeth Whitening Market in India
- Projected Revenue of Professional Teeth Whitening Market in Australia
- Projected Revenue of Professional Teeth Whitening Market in South Korea
Latin America: Projected Revenue of Professional Teeth Whitening Market (2021-2030; $ Billions)
- Projected Revenue of Professional Teeth Whitening Market in Brazil
- Projected Revenue of Professional Teeth Whitening Market in Mexico
- Projected Revenue of Professional Teeth Whitening Market in Argentina
Middle East & Africa: Projected Revenue of Professional Teeth Whitening Market (2021-2030; $ Billions)
- Projected Revenue of Professional Teeth Whitening Market in Turkey
- Projected Revenue of Professional Teeth Whitening Market in South Africa
- Projected Revenue of Professional Teeth Whitening Market in Saudi Arabia
- Projected Revenue of Professional Teeth Whitening Market in UAE
Chapter 6: Professional Teeth Whitening Market Industry Overview
- Competitive Landscape
- Key Vendor Profiles
- Other Prominent Vendors
- Key Strategic Recommendations
For more information about this report visit https://www.researchandmarkets.com/r/xn2vhz
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- Professional Teeth Whitening Market
