New brand reflects decades of expertise in parking technology and management, marking its growth as a Canadian leader in parking and mobility.
TORONTO, Oct. 08, 2026 (GLOBE NEWSWIRE) — Precise Parklink, a 100% Canadian-owned and operated parking technology and management company, has unveiled a new brand identity reflecting its evolution and integrated approach to parking. Building on nearly 40 years, the brand highlights how it connects technology, management, and expertise to serve organizations across Canada.
An evolution rather than a reinvention, the identity builds on Precise Parklink’s legacy with a simple, stronger expression that reflects who the company is today and its vision for the future, guided by “every link matters”.
Precise Parklink partners with public- and private-sector organizations delivering solutions that support operational performance, revenue, and customer experience, helping organizations manage parking effectively. Founded in 1988, Precise Parklink serves more than 1,100 clients across municipalities, airports, healthcare, campuses, and commercial properties. With more than 1,000 employees and 18 offices and operational centres across Canada, the company combines local expertise with national infrastructure, processing $1B in parking revenue annually on behalf of its clients.
Its in-house capabilities include research and development, parking technology, secure payments, customer support, and operations management. These form an integrated parking ecosystem delivered through one accountable partner.
Precise Parklink has earned industry recognition including BOMA Toronto and BOMA Canada Pinnacle Awards, recognition from the Canadian Parking and Mobility Association, and the Ted Seeberg Award for outstanding contribution to Canada’s parking industry. The company supports more than 230 community initiatives each year.
“Our brand honours the trust we have earned over 40 years while reflecting the direction we’re heading,” says Maria Fiorini, Director, Marketing and Communications. “Every link matters represents how we work: bringing people, technology, and parking management through one integrated approach. We are proud to invest in expertise, partnerships, and communities that help us better serve organizations across Canada.”
As the company approaches its 40th anniversary, it builds on its Canadian roots. Explore Precise Parklink at www.preciseparklink.com.
Media Contact:
Maria Fiorini
Director, Marketing & Communications
[email protected]
About Precise Parklink
Precise Parklink is a Canadian-owned and operated parking technology and management company. Founded in 1988 and headquartered in Toronto, Ontario, the company delivers integrated parking and mobility solutions nationwide, supported by more than 1,000 employees and 18 offices and operational centres across Canada.
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