The Hacky Sack® hype continues; Following an explosive year for Hacky Sack®, including the first-ever Championship on ESPN8: The Ocho, PlayMonster is bringing the footbag community together again for a social-first contest celebrating skill, creativity and the viral resurgence of an iconic activity
Hack To School
CHICAGO, Sept. 08, 2026 (GLOBE NEWSWIRE) — Hacky Sack®, the biggest comeback story of the summer, is showing no signs of slowing down.
Hot on the heels of the 2026 Hacky Sack™ Championship on ESPN8: The Ocho, PlayMonster is taking Hacky Sack® from summer breakout to back to school staple. This September, the Hacky Sack® brand will launch the #HackToSchool social contest, inviting Hacky Sack® groups, longtime players, and newcomers of all ages and skill level to show off their best skills on TikTok and Instagram for a chance to win Hacky Sack® swag, a cash prize, and an invitation to the 2027 Hacky Sack® Championship.
The inaugural #HackToSchool contest will run from September 8-21, 2026, with more opportunities to join the fun in the year ahead. To help launch the first challenge, Hacky Sack® will team up with influential players, groups and creators who will showcase their skills, rally their communities and encourage everyone, from seasoned to new players, to join the legendary comeback and enter the contest.
Entering the #HackToSchool contest is simple. Fans can post unique Hacky Sack® videos to TikTok or Instagram, tagging @hackysack.official and using #HackToSchool. Entries are unlimited, giving fans multiple opportunities to get creative, build views, and engage their communities.
The top 5 entries will be determined by viewership and engagement. The grand-prize winner will receive a $3,000 cash prize, an invitation to the 2027 Hacky Sack® Championship, and an exclusive Hacky Sack® swag bag. Four runners-up will each receive the exclusive swag bag.
“The #HackToSchool social contest was created to further fuel the incredible momentum behind Hacky Sack® and connect even more fans with the community that has made the brand what it is today,” said Jonathan Berkowitz, CEO, PlayMonster. “From schoolyards and college campuses to today’s TikTok and Instagram feeds, Hacky Sack® is experiencing a fresh wave of viral energy spanning generations. #HackToSchool builds on that excitement, giving fans a new way to show off their skills, join the conversation and invite even more people to discover what makes Hacky Sack® so much fun.”
PlayMonster, which holds exclusive licensing rights for the Hacky Sack® brand from Wham-O, continues to drive Hacky Sack®’s upward trajectory through community engagement both online and in-person, product innovation, and social-first storytelling. Demand for Hacky Sack® products continues to accelerate alongside the trend’s viral growth; it consistently ranks as a top search on Amazon and TikTok Shop, while PlayMonster’s TikTok Shop product drops have sold out in hours’ time. With #HackToSchool, fans everywhere can demonstrate what made Hacky Sack® a classic in the first place.
For official contest details and rules, follow @hackysack.official on TikTok and Instagram. For more information on Hacky Sack®, including new product launches coming this fall, visit https://www.playmonster.com/ and the PlayMonster TikTok Shop.
About PlayMonster
PlayMonster is a leading international toy and game company on a mission to connect people around the world through the power of social, shareable play and creative experiences. The company is committed to delivering exceptional play value through the design, manufacture, and marketing of innovative toys, games, and activities. PlayMonster’s diversified portfolio includes award-winning brands and products such as Marshmallow Madness, Tales, Taco vs Burrito, Never Have I Ever, TOTY Game of the Year Yeti in My Spaghetti®, The Magical World of Disney Trivia, Five Crowns®, Farkle, Hacky Sack®, KOOSH®, Spirograph, Loopdedoo, Fashion Plates® and Colorforms.
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f459c3f3-6aa8-40e9-ab9e-575675f61772
