New solution helps brands understand, measure, and improve how they are represented across ChatGPT, Gemini, Claude, Grok, and Perplexity
Introducing AI Perceptions by PeakMetrics
LOS ANGELES, Sept. 17, 2026 (GLOBE NEWSWIRE) — PeakMetrics, the AI-native Narrative Intelligence company, today announced the launch of AI Perceptions, a new Generative Engine Optimization (GEO) solution built specifically for communications teams to understand and improve how their brands are represented across leading AI platforms.
As consumers, journalists, investors, and other stakeholders increasingly turn to ChatGPT, Gemini, Claude, Grok, and Perplexity for information, AI-generated answers are becoming an important part of brand reputation. But those answers do not exist in isolation. They are shaped by the same news coverage, social media conversations, online communities, and emerging narratives that communications teams already work to understand and influence.
AI Perceptions brings those worlds together.
With AI Perceptions, PeakMetrics becomes the first Narrative Intelligence platform to measure AI-generated brand perceptions alongside news, social media, and other online data sources within its core offering.
Rather than treating GEO as a standalone search or visibility problem, PeakMetrics allows communications teams to understand AI perception at the narrative level. Teams can see which narratives are emerging around their brand, how those narratives are spreading across the information environment, when they begin surfacing in LLM responses, and how they are ultimately changing the way AI represents the brand.
“AI is becoming one of the first places people go to learn about a company, and what it says about your brand is being shaped by everything happening around you online,” said Nick Loui, CEO and co-founder of PeakMetrics. “If a new narrative starts taking off in the news or on social media, we want teams to be able to see when that starts showing up in AI answers too. More importantly, they need to understand what’s driving it and where they can actually do something about it. That’s the gap we built AI Perceptions to solve.”
With AI Perceptions, communications teams can:
- Track brand perception across LLMs, including favorability, key messages, trust, and competitive positioning.
- Know the top searched questions around your brand, product, competitors, or industry.
- Understand what is driving AI answers by identifying the narratives, citations, and sources influencing responses.
- Measure changes over time to see where AI perception is improving or declining across models and topics.
- Benchmark against competitors to understand where brands are gaining or losing ground.
- Turn insights into communications strategy by identifying where earned media, messaging, and other PR efforts can have the greatest impact.
This connected view allows communications teams to follow a narrative as it moves across the information ecosystem, understand when it begins influencing AI responses, and identify the sources and conversations driving that change.
For communications teams, this also creates a new way to measure impact. Organizations can benchmark AI perception before a campaign or media push and track whether new coverage, messages, and narratives ultimately change how AI responses represent the brand.
“What I like most about AI Perceptions is that it connects two areas we typically look at separately,” said Michael Brito, Global Head of Data & Intelligence at Zeno Group. “We can track the media and social narratives shaping a brand’s reputation and see whether and how those narratives are making their way into AI search engines. That gives us a much more holistic view of reputation, particularly during a crisis or emerging issue. GEO isn’t just about visibility in AI search. It’s increasingly another lens into reputation and how narratives move across the broader information ecosystem.”
AI Perceptions is available today. To learn more, visit PeakMetrics.
About PeakMetrics
PeakMetrics is an AI native narrative intelligence company helping organizations detect, decipher, and defend against the narratives shaping reputation, risk, and influence. Combining an AI powered intelligence platform with forward deployed solutions engineering, PeakMetrics transforms data from news, social media, podcasts, and AI models into intelligence tailored to each organization’s unique information environment. Customers use PeakMetrics to anticipate emerging issues, understand the forces driving narratives, measure reputation and AI visibility, and deploy custom workflows, applications, dashboards, alerts, and executive reporting that turn intelligence into action.
Contact: Jessica Pratt, [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/96e87b91-fb99-4cf2-b848-2a934eba7cb2
