With more than 100,000 customers, $20 million in lifetime revenue and a nationwide Williams Sonoma rollout planned for Q4 2026, Popsmith is giving everyday investors one final opportunity to own a piece of the growing brand
SANTA MONICA, Calif., Sept. 10, 2026 (GLOBE NEWSWIRE) — Popsmith, the fast-growing premium popcorn brand known for its design-forward popcorn poppers and gourmet popcorn products, is once again inviting everyday investors to own a piece of the company through its equity crowdfunding campaign on StartEngine.
The raise marks Popsmith’s second equity crowdfunding campaign and its last planned opportunity for retail investors to purchase shares before the brand enters its next stage of growth.
Popsmith first gained national attention after its signature popcorn popper was selected for Oprah’s Favorite Things in 2024. Since then, the company has grown to more than 100,000 customers and $20 million in lifetime revenue and is on pace to generate approximately $9 million in revenue in 2026.
The brand has also established relationships with some of the country’s best-known retailers, including Costco, Crate & Barrel and Williams Sonoma, with Popsmith preparing for a nationwide rollout in Williams Sonoma stores in Q4 2026.
Rather than limiting its latest fundraising round to traditional venture capital or private equity firms, Popsmith is once again turning to the community that helped build the brand.
“We’re at a size and stage where we could have gone the more traditional institutional route and raised capital from venture capital or private equity,” said Tal Moore, founder and CEO of Popsmith. “But our customers and early supporters are a huge part of why Popsmith is where it is today. We wanted to give them the opportunity to actually own a piece of the company they helped support from the beginning. In a lot of ways, this raise is our way of saying thank you to the people who believed in us early.”
Popsmith deliberately set the minimum investment at $350, making the offering accessible to a broad range of investors rather than limiting participation to wealthy individuals or institutions.
“We wanted this to be as inclusive as possible,” Moore added. “You shouldn’t have to be a venture capitalist or write a six-figure check to invest in a brand you love. Our customers and fans now have an opportunity to become actual shareholders.”
Popsmith Returns to Equity Crowdfunding
The company previously completed a successful equity crowdfunding campaign on StartEngine in 2024, raising more than $1 million from a broad community of retail investors. Following the success of that offering, Popsmith decided to return to the platform for one final community round.
The latest raise comes during a period of significant growth for the company. What began with Popsmith’s signature stovetop popcorn popper has expanded into a broader popcorn and home-entertaining brand, with kernels, oils, salts, seasonings, popcorn kits and other consumable products creating repeat purchases around its flagship product.
Oprah’s Favorite Things Fuels a New Stage of Growth
Popsmith’s selection for Oprah’s Favorite Things in 2024 proved to be a pivotal moment for the young company, introducing the brand to a national audience and accelerating consumer demand. Since the Oprah feature, Popsmith has sold out three times as the company has worked to keep pace with growing demand.
Popsmith was founded around a larger idea: while consumers have embraced premium brands across coffee, cookware, kitchen appliances and home entertaining, popcorn has largely remained a commodity category. The company believes there is an opportunity to build the defining premium brand around one of America’s most popular snacks.
“Popcorn is something almost everyone grew up with, but nobody had really built the premium brand around the entire experience,” Moore said. “We believe we’re still in the early innings of what Popsmith can become, and that’s what makes it especially exciting to invite our community along for this next chapter.”
Popsmith says this will be its final planned equity crowdfunding campaign. The minimum investment is $350.
To learn more about Popsmith and its current investment opportunity, visit www.investinpopsmith.com.
About Popsmith
Popsmith is a premium popcorn and home-entertaining brand founded with a mission to make popcorn better. The company’s signature Popsmith Popper combines thoughtful design with the experience of making fresh stovetop popcorn at home, while its growing line of kernels, oils, seasonings and popcorn kits turns popcorn into an elevated everyday ritual.
Popsmith has served more than 100,000 customers, generated approximately $20 million in lifetime revenue and was selected for Oprah’s Favorite Things in 2024. The brand has worked with major national retailers including Costco, Crate & Barrel and Williams Sonoma, with a nationwide Williams Sonoma store rollout planned for Q4 2026.
To learn more about Popsmith and the investment opportunity, visit www.investinpopsmith.com.
Media Contact:
Tal Moore- CEO
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fb850403-21eb-4755-ab13-93194e09adda
