Dublin, Aug. 09, 2024 (GLOBE NEWSWIRE) — The “Non-Endemic Advertising Explainer 2024″report has been added to ResearchAndMarkets.com’s offering.
Some retailers with media networks are beginning to sell ad inventory to advertisers promoting products, brands, or services not sold by that retailer. Known as non-endemic advertising, this practice allows retailers to monetize their first-party transaction data by extending its use beyond advertisers promoting products within their own assortment. The tactic opens additional revenue streams from a wider range of advertisers.
Key Question: What is non-endemic advertising, and how will it impact the retail media landscape?
Key Stat: More than half (53%) of advertisers have leveraged media networks with retailers where they are a non-endemic brand.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 5 Charts: Reliable data in simple displays for presentations and quick decision making.
- 4 Expert Perspectives: Insights from industry and company leaders.
Key Topics Covered:
- Non-endemic advertising is an early-stage growth opportunity in retail media
- Non-endemic advertising has potential to drive incremental ad revenues, but it won’t happen overnight
- Interviews
- Sources
- Media Gallery
Charts in This Report
- Most Brands Have Partnered With Retailers That Don’t Carry Their Products (% of US brands, Aug 2023)
- Retail Media: Where do non endemic brands fit?
- Media, Financial Services, and Quick-Service Restaurants (QSRs) Are Retailers’ Main Non-Endemic Advertisers (% of US retailers, Aug 2023)
- The Time Is Narrowing Between Launching a Retail Media Network and Incorporating Non-Endemic Offerings
- Despite Brand Interest, Retailers Don’t Rank Non-Endemic Partnerships Among Top Opportunities (% of US retailers, Aug 2023)
Interviewed for This Report
- Eric Brackmann, Koddi – VP, Commerce Media
- Glen Conybeare, Kinesso – Global President, Kinesso Commerce, Interpublic
- Sean Crawford, Threefold – Managing Director, North America
- Alex Juday, Pacvue – Head of International Growth and Global Agency Business
For more information about this report visit https://www.researchandmarkets.com/r/1sghjv
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