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Home » NESCAFÉ® Debuts First Liquid Espresso Concentrate, Tapping Into Gen Z’s Iced Coffee Craze
Press Release

NESCAFÉ® Debuts First Liquid Espresso Concentrate, Tapping Into Gen Z’s Iced Coffee Craze

By News RoomJuly 14, 20253 Mins Read
NESCAFÉ® Debuts First Liquid Espresso Concentrate, Tapping Into Gen Z’s Iced Coffee Craze
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TORONTO, July 14, 2025 (GLOBE NEWSWIRE) — Let’s be honest: making iced coffee at home isn’t always as easy as it looks online. Brewing hot coffee, waiting for it to cool, juggling ingredients – it’s a whole process. That’s why this summer, NESCAFÉ®, one of the most recognized and trusted names in coffee, is changing the game with new Espresso Concentrates, a first-of-its-kind liquid espresso concentrate made for iced coffee lovers who want café-quality drinks. Just Pour it. Mix it. Hack it – your way.

With iced coffee now a year-round ritual for young Canadians, NESCAFÉ® Espresso Concentrates deliver the ultimate DIY hack – rich, espresso flavour in a smooth liquid format that’s ready to pour, mix, and hack in seconds. Made with premium coffee beans, the concentrates dissolve instantly in water or milk, giving you a smooth base for crafting everything from an iced vanilla latte to an iced americano creation, no machine required.

Available in two bold and rich flavours, NESCAFÉ® Espresso Concentrates are made to flex with your mood:

  • Black – A bold and smooth concentrate, perfect for classic espresso lovers or as a base for custom creations.
  • Sweet Vanilla – A velvety rich, flavour-forward blend with just the right hint of sweetness.

“As one of the most recognized and trusted names in coffee, NESCAFÉ® has built a legacy of delivering quality, convenience, and great taste, no matter how you take your cup. With decades of coffee expertise behind every sip, Espresso Concentrates are the latest way NESCAFÉ® is showing up for a new generation of coffee lovers. Enjoy consistently delicious flavour, reimagined for iced coffee creativity, everyday convenience, and bold, flavour-forward moments,” says Victoria Martin Evans, Senior Marketing Manager at Nestle Canada. “Every second, 6,100 cups of NESCAFÉ coffee are enjoyed globally, proving its place as a go-to favourite for coffee drinkers around the world.”

To celebrate the launch, NESCAFÉ® is teaming up with The Coffee Party to bring bold flavour and iced espresso creativity to the heart of Toronto. On Saturday, July 19, coffee fans are invited to RendezViews for a one-day-only experience where they’ll be among the first in Canada to try their own NESCAFÉ® Espresso Concentrate drinks.

With a full-service iced coffee bar, signature recipes, and four DJs, this exclusive event is your invite to hack your perfect drink – live and in-person. Space is limited.

Follow @nescafeca for launch updates and a chance to win tickets, and when you post your masterpiece, don’t forget to tag @nescafeca, @Nescafe_CA and #NescaféColdHacks

Each 500ml bottle makes approximately 16 café-style beverages and will be available in the coffee aisle at major retailers nationwide starting this summer.

For media inquiries, please contact:
Elysée Kazemian, Citizen Relations: [email protected]

About Nestlé Canada
Nestlé is the world’s largest food and beverage company present in 189 countries. Nestlé is a Swiss multinational company and has been in Canada since 1887, locally manufacturing and/or distributing some of the world’s most recognized and trusted brands, including, NESQUIK, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, PERRIER, NESPRESSO, GERBER, and NESTLÉ PURINA. Its 3,500 employees in approximately 12 locations across Canada are committed to Nestlé’s purpose, to unlock the power of food to enhance the quality of life for everyone, today and for generations to come. More information and details are available at www.corporate.nestle.ca/en

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/61f9ecf8-05f1-4a9b-aff5-bc531e91b69e

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