LONDON, Feb. 29, 2024 (GLOBE NEWSWIRE) — Renowned customer analytics expert and best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts,” Neil Hoyne, is set to deliver the keynote address at Optimove’s Connect Conference. As one of the foremost authorities on customer relationship marketing, as well as a Senior Fellow at the Wharton School and Chief Strategist at Google, Hoyne will share his expertise with top marketers during the conference on March 20-21 at the Pullman St. Pancras Hotel, London. Optimove, the first Customer-Led Marketing Platform, notes that attendees can look forward to gaining valuable insights, practical tips, and networking opportunities that will enhance their customer relationship marketing strategies and drive customer loyalty for their brands.
Hoyne’s book provides a straightforward, research-backed playbook accessible to anyone aiming to identify their best customers and foster long-lasting relationships. During his keynote address, Hoyne will go beyond the book, offering fresh insights to assist marketers in establishing deeper and more meaningful connections with their customer base. Leveraging his extensive data analytics and customer engagement expertise, Hoyne will challenge conventional business approaches and illuminate the potential of building lasting customer relationships through data insights. Attendees can expect to gain powerful, actionable tips that they can immediately implement in their organizations.
“Neil Hoyne is recognized as one of the world’s top experts in customer relationship marketing. As our keynote speaker at Connect, attendees will have a rare chance to hear how marketers can create deeper relationships with customers,” said Pini Yakuel, CEO at Optimove. “His profound knowledge and innovative thinking in customer-centric, data-driven strategies align perfectly with our mission to empower marketers to win customers’ loyalty for life.”
“It is an honor to be the keynote speaker at Optimove’s premier conference,” said Hoyne. “I look forward to tapping into the vast knowledge and collective wisdom of the attendees, who are cutting-edge marketers with real-life case studies on how leading brands drive customer loyalty. Together, we will look at marketing through the lens of conversations and deep relationships that the best brands create with their customers. Plus, I am excited to share new learnings and insights from the book that are relevant to the challenges of today’s marketers.”
The Connect Conference, hosted by Optimove, brings together industry experts, professionals, and thought leaders from various domains to explore the latest trends, best practices, and technological advancements in Customer-Led Marketing.
About Optimove
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.
In Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner’s companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration.
Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands, including BetMGM, SodaStream, Pennsylvania Lottery, bet365, and Staples. For more information, go to Optimove.com.
- Neil Hoyne, Renowned Customer Analytics Expert and Best-Selling Author of “Converted” to Deliver Keynote Address at Optimove’s Connect Conference