DALLAS, Dec. 22, 2025 (GLOBE NEWSWIRE) —
Motel 6, operated by G6 Hospitality, today announced the launch of “Never Skip a Trip,” a new national brand campaign debuting during the NBA season.
The campaign launches this week across NBA game broadcasts across major airport television networks in the United States and Canada, connecting with travellers during game-day moments and peak holiday travel. The campaign will continue through the 2026 NBA Playoffs, running from December 2025 through April 2026.
The campaign will extend across ReachTV, the leading airport television network and will run across major U.S. & Canada hubs including Atlanta, Los Angeles, New York, Las Vegas, Chicago, Dallas, Miami Seattle, Phoenix and Toronto.
Never Skip a Trip celebrates the moments people refuse to miss, holidays, game days, and the trips that bring them together, reinforcing Motel 6’s long-standing brand promise: “Last feedback. Can we keep the tagline to original?
“We’ll keep the lights on, for you”
The first film in the campaign, a 30-seconder features a series of relatable, emotional moments, family dinners, late-night arrivals, post-game celebrations, and tired travellers finally getting rest, all tied together by a simple message:
“Never skip the games. Never skip the holidays. Never skip the trip.”
As part of the campaign, Motel 6 is also promoting a My6 member offer of up to 15% off, for bookings during high-volume travel periods.
“Motel 6 has always been about showing up for the trips that matter and the people behind them. With this campaign, we’re bringing that idea to life in a more modern way, aligning with cultural moments like the NBA season and meeting travelers when they’re actively on the move,” said Sonal Sinha, CEO – G6 Hospitality.
About G6 Hospitality LLC
G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 locations under the iconic Motel 6 and Studio 6 brands in the United States and Canada. Committed to making hospitality accessible to all, G6 provides significant opportunities for franchisees through responsible business practices and a legacy of ownership. The Carrollton, Texas-based company was recently named a 2024 Leader in Diversity by Dallas Business Journal, with both Motel 6 and Studio 6 recognized in the 2024 Entrepreneur Franchise 500 report.
For more information, please visit www.g6hospitality.com.
Contact
Anupriya Malik
G6 Hospitality LLC
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6fad105b-31a4-4511-a93c-be6071e0be4e
