Dublin, Dec. 27, 2024 (GLOBE NEWSWIRE) — The “Mobile Money Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F” report has been added to ResearchAndMarkets.com’s offering.
The Mobile Money Market was valued at USD 5.61 Billion in 2023, and is expected to reach USD 17.67 Billion by 2029, rising at a CAGR of 20.89%
The mobile money market refers to the ecosystem of financial services and transactions conducted via mobile devices, primarily using mobile applications or SMS-based services. It enables individuals and businesses to transfer money, pay for goods and services, and manage their finances without needing a traditional bank account. The core of mobile money services includes person-to-person (P2P) transfers, bill payments, merchant payments, and mobile banking.
It caters to both banked and unbanked populations, significantly enhancing financial inclusion in developing regions where access to conventional banking infrastructure is limited. The mobile money ecosystem involves mobile network operators (MNOs), financial institutions, fintech companies, and regulatory bodies working together to provide secure, convenient, and cost-effective solutions. A critical component of the mobile money market is the mobile wallet, a digital account linked to a mobile phone that stores funds, enabling users to perform various financial transactions. Mobile wallets serve as the cornerstone of mobile money services, allowing users to deposit, withdraw, and transfer money easily.
They are widely used in developing markets where a large percentage of the population remains underserved by traditional financial institutions. Governments and regulators in these regions often promote mobile money as a way to boost financial inclusion and digitize economies, leading to increased adoption.
The growing global penetration of smartphones and mobile internet connectivity is a major driver of the mobile money market. The rise of 4G and 5G networks has improved access to mobile money services, making transactions faster and more secure. In addition, mobile money providers are increasingly integrating their services with e-commerce platforms, utility providers, and government services to offer a more comprehensive suite of financial services. This convergence of mobile money with digital services is expanding the market’s scope, enabling users to not only send and receive money but also make online purchases, pay bills, and access loans or insurance products.
Increased Adoption of Digital Wallets and Contactless Payments
The mobile money market is witnessing a significant shift towards the widespread adoption of digital wallets and contactless payment solutions. As consumers increasingly prioritize convenience and speed in their financial transactions, digital wallets – such as Apple Pay, Google Wallet, and Samsung Pay – are becoming central to mobile money ecosystems. This trend is driven by the growing penetration of smartphones and the rising preference for cashless transactions. The COVID-19 pandemic further accelerated this trend, as individuals and businesses sought safer, touchless alternatives to traditional payment methods.
Digital wallets offer enhanced security features, such as biometric authentication and tokenization, which boost consumer confidence in mobile payments. Additionally, the integration of loyalty programs and personalized offers within digital wallets enhances their appeal, fostering greater user engagement. The proliferation of contactless payment terminals and the support of various financial institutions and merchants have also facilitated the widespread acceptance of these solutions. As the technology continues to evolve, the mobile money market is likely to see increased innovation in areas like peer-to-peer transfers, cross-border payments, and integrated financial services, further solidifying the role of digital wallets in shaping the future of mobile finance.
Growth of Mobile Money in Emerging Markets
The global mobile money market is experiencing remarkable growth in emerging markets, driven by the need for financial inclusion and the increasing penetration of mobile devices. In regions such as Sub-Saharan Africa, Southeast Asia, and Latin America, mobile money services provide a crucial solution for individuals who lack access to traditional banking infrastructure. Services like M-Pesa in Kenya and GCash in the Philippines have demonstrated the transformative impact of mobile money on financial inclusion, enabling users to perform transactions, save, and access credit via their mobile phones.
This trend is supported by the expanding mobile network coverage and decreasing smartphone costs, which facilitate broader access to mobile financial services. Additionally, governments and regulatory bodies in these regions are increasingly supportive of mobile money initiatives, implementing policies that encourage innovation and protect consumers. The rise of digital financial services in emerging markets also presents opportunities for partnerships between mobile operators, fintech companies, and financial institutions, creating a dynamic ecosystem that fosters economic development and financial empowerment. As these markets continue to evolve, the mobile money sector is expected to play a pivotal role in driving financial inclusion and economic growth.
Segmental Insights
Transaction Mode Insights
The Remote Payments segment held the largest Market share in 2023. The Mobile Money Market in the Remote Payments segment is being driven by several key factors that collectively enhance the adoption and growth of mobile financial solutions. One of the primary drivers is the increasing smartphone penetration and the proliferation of mobile internet access, which enables more users to engage with mobile money services. As mobile devices become more ubiquitous, they provide a convenient and accessible platform for executing remote payments, regardless of geographic location.
The ongoing advancements in mobile technology and the rollout of 4G and 5G networks significantly contribute to improved transaction speeds and reliability, which are crucial for seamless remote payment experiences. The growing preference for cashless transactions, driven by convenience and the need for contactless payment options, further accelerates the adoption of mobile money solutions. This shift is complemented by the rise of digital wallets and mobile payment apps, which offer enhanced features like transaction tracking, budgeting tools, and integration with loyalty programs, making remote payments more attractive to users.
The increasing focus on financial inclusion in developing regions drives demand for mobile money services as a means to reach unbanked and underbanked populations. Governments and financial institutions are also supporting this trend by implementing policies and regulations that promote the use of mobile payments and ensure secure transactions. The proliferation of e-commerce and online services has created additional opportunities for mobile money in remote payments, as consumers seek convenient ways to make purchases and manage their finances digitally.
Innovations in payment security, such as biometric authentication and advanced encryption technologies, also bolster user confidence and drive adoption by addressing concerns about fraud and data breaches. These factors collectively fuel the growth of the mobile money market in the remote payments segment, presenting significant opportunities for service providers to enhance their offerings and cater to an expanding global user base.
Regional Insights
North America region held the largest market share in 2023. The Mobile Money Market in North America is propelled by several key drivers, with technological advancements and increasing consumer preference for digital financial solutions being at the forefront. The proliferation of smartphones and high-speed internet connectivity has significantly facilitated the adoption of mobile money services. The convenience and efficiency of mobile banking apps and digital wallets attract both tech-savvy consumers and businesses looking to streamline financial transactions.
The rise of digital payment platforms such as Apple Pay, Google Wallet, and Samsung Pay, coupled with the growing acceptance of mobile payments in retail and online transactions, bolsters market growth. Enhanced security measures, including biometric authentication and advanced encryption, address consumer concerns about safety, thereby boosting trust and adoption. The shift towards a cashless economy, accelerated by the COVID-19 pandemic, has accelerated the demand for mobile money solutions, as people seek contactless payment methods.
Financial institutions and fintech companies are increasingly partnering to offer innovative mobile money solutions that cater to a wide range of financial needs, from peer-to-peer transfers to investment management. The supportive regulatory environment in North America, which encourages digital innovation and protects consumers, further fuels market expansion.
The rise of e-commerce and the growing trend of remote work also contribute to increased reliance on mobile money for transactions and financial management. With continuous advancements in technology and increasing consumer demand for convenience and security, the Mobile Money Market in North America is set for sustained growth, driven by a combination of technological innovation, changing consumer behaviors, and supportive regulatory frameworks.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 185 |
| Forecast Period | 2023 – 2029 |
| Estimated Market Value (USD) in 2023 | $5.61 Billion |
| Forecasted Market Value (USD) by 2029 | $17.67 Billion |
| Compound Annual Growth Rate | 20.8% |
| Regions Covered | Global |
Report Scope:
Key Market Players
- Vodafone Group Plc
- Mastercard Incorporated
- Comviva Technologies Limited
- Fiserv, Inc.
- PayPal Holdings, Inc.
- Telefonaktiebolaget LM Ericsson
- Apple Inc.
- Infobip Limited
Mobile Money Market, By Transaction Mode:
- Remote Payments
- Proximity Payments
Mobile Money Market, By Industry Type:
- BFSI
- Media & Entertainment
- Retail
- Healthcare
Mobile Money Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Kuwait
- Turkey
For more information about this report visit https://www.researchandmarkets.com/r/57131s
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