Mobile Gaming Market Trends Analysis Report with Growth Forecasts, 2025-2030: In-App Purchases Fuel Mobile Gaming Economy with Personalized Offerings

Dublin, June 27, 2025 (GLOBE NEWSWIRE) — The “Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030” report has been added to ResearchAndMarkets.com’s offering.

The Mobile Gaming Market was valued at USD 139.38 billion in 2024, and is projected to reach USD 256.19 billion by 2030, rising at a CAGR of 10.20%.

The rapid global increase in smartphone usage is the cornerstone of the mobile gaming industry exponential growth. Affordable smartphones, coupled with enhanced processing power, are democratizing gaming and making it accessible to a wider audience than ever before.

In many emerging markets, where access to traditional gaming consoles and PCs may be limited, mobile devices often serve as the primary or sole gaming platform. This widespread accessibility has led to a surge in game downloads, higher user engagement, and more frequent in-game purchases, fostering a robust monetization ecosystem. As smartphone adoption continues to expand, especially in developing regions, the user base for mobile gaming is poised to grow even further, ensuring the industry remains a dominant force in the global entertainment sector.

The free-to-play model has revolutionized mobile gaming by removing the upfront cost barrier, significantly broadening its audience. By offering full access without initial payment, developers attract massive install rates and build large user communities. Monetization is skillfully integrated through in-app purchases, ads, and gated premium features that enhance user experience without compromising core gameplay. Successful titles like Clash Royale and Genshin Impact exemplify how compelling content and monetization can coexist. The continued dominance of F2P is reshaping development priorities, placing greater emphasis on long-term user retention, engagement loops, and recurring revenue streams.

In-app purchases have become the cornerstone of mobile gaming monetization, enabling developers to generate revenue while keeping the core experience free. Players readily spend on cosmetic items, exclusive skins, character boosts, and in-game currency, often driven by personalization and status within the game. Developers strategically implement psychological triggers like scarcity, urgency, and social proof to boost IAP conversion rates. These microtransactions offer a non-intrusive way to support ongoing game development and content updates. As a result, IAPs have turned mobile games into scalable digital economies with dynamic pricing models.

Mobile esports are rapidly maturing into a global competitive ecosystem, drawing millions of players and spectators. Games such as PUBG Mobile, Free Fire, and Mobile Legends host high-profile tournaments with multi-million-dollar prize pools and sponsorship deals. The accessibility of smartphones eliminates traditional hardware barriers, allowing broader participation from emerging markets and younger demographics. Spectator platforms like YouTube, Twitch, and TikTok amplify visibility, creating new entertainment formats and monetization channels. This explosive growth is redefining mobile gaming from a casual pastime to a professional, spectator-driven industry.

Latin America is experiencing rapid growth in the mobile gaming industry, driven by increasing internet penetration and the affordability of smartphones. Countries like Brazil and Mexico are leading the charge, with a growing middle class and increasing disposable incomes. Mobile games that cater to local tastes, like soccer-themed games or culturally relevant narratives, are attracting large audiences. The region is also witnessing the rise of mobile esports and live streaming platforms that are fueling community engagement. With more players coming online, Latin America is set to become a key market for mobile gaming in the coming years.

Tencent is a prominent player in the mobile gaming industry, with ownership stakes in some of the biggest game studios, including Riot Games and Epic Games. Tencent’s mobile gaming titles, such as Honor of Kings and PUBG Mobile, are among the most successful globally. The company’s ability to dominate both domestic and international markets through strategic partnerships and investments is a key driver of its success. Tencent also invests heavily in cloud gaming and esports, further cementing its position in the global market. The company’s diversified approach continues to influence mobile gaming trends worldwide.

Global Mobile Gaming Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the global mobile gaming market report based on platform, device, game genre, distribution channel, monetization model, age group, and region.

This report addresses:

• Market intelligence to enable effective decision-making
• Market estimates and forecasts from 2018 to 2030
• Growth opportunities and trend analyses
• Segment and regional revenue forecasts for market assessment
• Competition strategy and market share analysis
• Product innovation listings for you to stay ahead of the curve

Companies Featured

The major companies featured in this Mobile Gaming market report include:

• Tencent Holdings Limited
• Apple Inc.
• Google LLC
• NetEase Inc.
• Activision Blizzard Inc.
• Electronic Arts Inc.
• Nintendo Co, Ltd.
• Take-Two Interactive Software Inc. (includes Zynga Inc.)
• Roblox Corporation
• Supercell Oy
• Playrix Holding Ltd
• Niantic Inc.

Key Attributes:

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Mobile Gaming Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Value Chain Analysis
3.3. Market Dynamics
3.4. Mobile Gaming Market Analysis Tools
3.4.1. Industry Analysis – Porter’s
3.4.2. PESTEL Analysis
3.5. Market Technology Trends

Chapter 4. Mobile Gaming Market: Platform Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Mobile Gaming Market: Platform Movement Analysis, 2024 & 2030 (USD Billion)
4.3. Android
4.4. iOS
4.5. Hybrid/Cross-Platform
4.6. Progressive Web Apps (PWAs)

Chapter 5. Mobile Gaming Market: Device Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Mobile Gaming Market: Device Movement Analysis, 2024 & 2030 (USD Billion)
5.3. Smartphones
5.4. Tablets

Chapter 6. Mobile Gaming Market: Game Genre Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Mobile Gaming Market: Game Genre Movement Analysis, 2024 & 2030 (USD Billion)
6.3. Action & Adventure
6.4. Puzzle
6.5. Role-Playing (RPG)
6.6. Strategy & Simulation
6.7. Sports & Racing
6.8. Others
6.8.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Billion)

Chapter 7. Mobile Gaming Market: Distribution Channel Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Mobile Gaming Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Billion)
7.3. App Stores
7.4. Cloud Gaming Platforms
7.5. Web-Based (Instant Play)

Chapter 8. Mobile Gaming Market: Monetization Model Estimates & Trend Analysis
8.1. Segment Dashboard
8.2. Mobile Gaming Market: Monetization Model Movement Analysis, 2024 & 2030 (USD Billion)
8.3. Free-to-Play (F2P)
8.4. In-App Purchases
8.5. Premium (Paid Games)
8.6. Play-to-Earn (P2E)
8.7. Subscription-Based

Chapter 9. Mobile Gaming Market: Age Group Estimates & Trend Analysis
9.1. Segment Dashboard
9.2. Mobile Gaming Market: Age Group Movement Analysis, 2024 & 2030 (USD Billion)
9.3. Gen Z
9.4. Millennials / Gen Y
9.5. Gen X
9.6. Baby Boomers

Chapter 10. Mobile Gaming Market: Regional Estimates & Trend Analysis
10.1. Mobile Gaming Market Share, By Region, 2024 & 2030 (USD Billion)

Chapter 11. Competitive Landscape
11.1. Company Categorization
11.2. Company Market Positioning
11.3. Company Heat Map Analysis
11.4. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/pnp780

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