MIRIMAR will help bring greater visibility as Five Guys enters its next chapter of growth
LOS ANGELES, Sept. 09, 2026 (GLOBE NEWSWIRE) — Five Guys has named MIRIMAR its creative agency of record (AOR) following a competitive pitch, establishing an ongoing relationship with the award-winning independent creative agency as the family-led burger restaurant brand enters a more intentional marketing chapter.
For nearly four decades, Five Guys has built a highly successful business and cult following largely through word of mouth, with a fanatical focus on fresh preparation, quality ingredients, and customer experience.
“Forty years ago, the Murrells opened a carry-out joint in Arlington, Va., focused on one thing: the best burgers and fries around,” said Five Guys Chief Commercial Officer Navin Sharma. “We’ve never cut corners on ingredients, and we’re not cutting corners on who tells our story. MIRIMAR earned this the same way we’ve earned every customer – by being exceptional at what they do.”
“It’s rare to have a company like Five Guys, where there’s nothing to manufacture,” added Luke McKelvey, co-founder and CEO of MIRIMAR. “They’ve spent decades obsessing over the things they do to make the world’s best burgers and fries, and they’ve built an incredibly successful business doing it. We feel proud to help Five Guys tell its story in a way that’s never been done before.”
McKelvey said the relationship also felt right from day one because the two businesses share values: both are founder- and family-led, ambitious, and completely dedicated to doing things the way they believe is right. “When you understand Five Guys doesn’t have freezers in any restaurants because everything is made fresh, every day, and they offer unlimited toppings at no charge; it’s clearly a generous, confident business, obsessed with quality” he added.
For MIRIMAR, the win adds another AOR relationship as the agency continues to grow its roster of larger AOR brand partnerships on both the East and West coasts. The agency also serves as AOR for clients such as Rocket and Priceline.
About MIRIMAR
MIRIMAR is an Emmy Award-winning independent creative agency that helps ambitious brands turn their biggest business challenges into culturally significant work that drives growth. Working at the intersection of advertising and entertainment, MIRIMAR partners with brands through ongoing AOR relationships and high-profile project engagements spanning brand transformation, major launches, integrated campaigns, and entertainment-led creative.
Founded by brothers John McKelvey, chief creative officer, and Luke McKelvey, CEO, MIRIMAR is headquartered in Los Angeles, with a team in New York and across the U.S. The agency works with brands including Beats by Dre, Rocket, Netflix, Poppi and Priceline. Visit mirimarus.com for more.
About Five Guys
Five Guys is a global fast-casual leader known for quality ingredients and customizable burgers. It began in 1986, when the Murrell family opened their first burger joint in Arlington, Va. Today, Five Guys operates nearly 2,000 locations in 30 countries. It strives to deliver a consistently great experience for customers.
Follow Five Guys on X, Facebook, Instagram, TikTok, and LinkedIn. For more information, visit fiveguys.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/156b6d90-e62d-4483-81e2-ad40f7a0238d
CONTACT: MEDIA CONTACT: Flight PR Alysha Light [email protected]
