Dublin, Jan. 31, 2025 (GLOBE NEWSWIRE) — The “Middle East & Africa Instant Noodles Market, By Country, Competition, Forecast and Opportunities 2020-2030F” report has been added to ResearchAndMarkets.com’s offering.
The Middle East & Africa Instant Noodles Market was valued at USD 58.43 Billion in 2024, and is expected to reach USD 86.71 Billion by 2030, rising at a CAGR of 6.80%
The Middle East & Africa (MEA) instant noodles market is witnessing steady growth, driven by shifting consumer lifestyles, urbanization, and increasing demand for quick, convenient, and affordable meal solutions.
Key growth factors include a rising working population, particularly among younger demographics, and the growing influence of Asian cuisines in the region, fuelled by international tourism and cultural exchanges. The affordability of instant noodles compared to other ready-to-eat meals also positions them as a preferred choice for budget-conscious consumers in both urban and rural areas. Additionally, the diversification of flavors, healthier formulations such as non-fried noodles, and fortified products are attracting health-conscious buyers, further expanding the market.
Localization of Flavors and Ingredients
A notable trend in the MEA instant noodles market is the emphasis on tailoring flavors and ingredients to align with local tastes and preferences. Consumers in the region exhibit strong attachment to their traditional cuisines, and manufacturers are increasingly incorporating regional flavors to appeal to these preferences. For instance, in the Middle East, popular flavors include chicken, beef, and spicy masala, which resonate with the taste profiles of regional dishes like kebabs and curries.
In Africa, flavors inspired by local stews, spices, and barbeque are gaining traction. Moreover, the use of locally sourced ingredients is becoming a strategic focus for manufacturers. This not only helps reduce costs associated with importing raw materials but also creates a sense of authenticity and connection with the target audience. Localization efforts are particularly important in countries where traditional diets dominate, as they enable instant noodles to integrate into existing culinary habits.
Sustainability and Eco-Friendly Packaging
Sustainability has become a key focus across various industries, and the instant noodles market in the MEA region is no exception. With growing environmental awareness among consumers, there is increasing scrutiny of single-use plastics and non-biodegradable packaging materials commonly used for instant noodles. Manufacturers are responding by adopting eco-friendly packaging solutions, such as biodegradable, compostable, or recyclable materials, to reduce their environmental footprint.
This trend is particularly relevant in countries where governments are implementing stricter regulations on plastic usage. Companies that proactively adopt sustainable practices are likely to gain a competitive edge, as consumers increasingly favor brands that demonstrate environmental responsibility. Moreover, sustainability initiatives also extend to production processes, with manufacturers exploring ways to minimize energy and water consumption and reduce waste.
Growth of E-Commerce and Digital Marketing
The e-commerce sector is experiencing rapid growth in the MEA region, driven by increasing internet penetration, smartphone usage, and improvements in online payment systems. This shift has significantly impacted the instant noodles market, as consumers increasingly prefer the convenience of ordering groceries and packaged foods online. Major e-commerce platforms and online grocery stores now feature a wide range of instant noodle products, often offering discounts and promotions that attract price-sensitive customers.
In addition to online sales, digital marketing has emerged as a powerful tool for engaging with consumers. Social media platforms are being used to promote instant noodles through targeted advertisements, influencer partnerships, and interactive campaigns. These platforms allow brands to showcase new products, highlight nutritional benefits, and create buzz around localized flavors. Digital engagement also helps companies reach younger audiences, who are more likely to discover and purchase products through online channels.
Segmental Insights
Packaging Insights
Packet noodles dominated the MEA instant noodles market due to their affordability, availability, and larger serving sizes, which cater to price-sensitive consumers and families. Packets are particularly popular in rural and semi-urban areas where budget-conscious households form most of the consumer base. Their long shelf life and cost-effectiveness make them a staple in markets like Nigeria, South Africa, and Egypt. Additionally, packets are preferred by retailers due to their ease of storage and ability to stock in bulk, which aligns with the purchasing behavior of lower-income consumers.
Country Insights
South Africa lead the MEA instant noodles market, benefiting from its relatively advanced retail infrastructure and diverse consumer base. The country has a well-established network of supermarkets and hypermarkets, making instant noodles widely available across urban and semi-urban areas. South African consumers exhibit a strong preference for packet noodles, and local flavor adaptations have further driven market penetration. The country’s relatively higher per capita income compared to other African nations allows for greater experimentation with premium and healthier instant noodle options.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 133 |
| Forecast Period | 2024 – 2030 |
| Estimated Market Value (USD) in 2024 | $58.43 Billion |
| Forecasted Market Value (USD) by 2030 | $86.71 Billion |
| Compound Annual Growth Rate | 6.8% |
| Regions Covered | Africa, Middle East |
Report Scope:
Key Market Players
- Nestle SA
- Nissin Foods Holdings Co.Ltd.
- PT Indofood CBP Sukses Makmur Tbk
- Acecook Vietnam Joint Stock Company
- Toyo Suisan Kaisha,Ltd.
- Ottogi Corporation
- Samyang Foods Co.Ltd.
- Uni-President Enterprises Corporation
- Mamee-Double Decker (M) Sdn Bhd
- KOKA Pte Ltd
Middle East & Africa Instant Noodles Market, By Packaging:
Middle East & Africa Instant Noodles Market, By Type:
Middle East & Africa Instant Noodles Market, By Sales Channel:
- Supermarket/Hypermarket
- Convenience Stores
- Online
- Others
Middle East & Africa Instant Noodles Market, By Country:
- Saudi Arabia
- UAE
- Qatar
- Kuwait
- South Africa
- Rest of MEA
For more information about this report visit https://www.researchandmarkets.com/r/u82zl
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- Middle Eastern & African Instant Noodles Market
