SBC Summit 2026 to Host Landmark Leadership Keynote Featuring Sports Business Titans Michael Jordan, Carsten Koerl, and Jason Robins
LISBON, Portugal, Aug. 10, 2026 (GLOBE NEWSWIRE) — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business: Basketball icon, investor, and philanthropist Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board Jason Robins, hosted by former Sky Sports News presenter, broadcaster, and journalist, Kirsty Gallacher.
The headline keynote, titled “Leadership in Sports Business,” will take place on Tuesday 29 September on the first day of SBC Summit 2026 in Lisbon and will explore the evolution of sports, technology, media, data, and fan engagement through the perspective of three leaders who have helped shape the modern sports ecosystem.
As part of the discussion, the connection between sports betting and iGaming will be examined, highlighting how the two sectors are increasingly operating in parallel and in collaboration. Broader leadership themes will also be explored including building global businesses at scale, decision-making under pressure, and how leaders navigate change across fast-moving sports and technology markets.
SBC CEO and Founder Rasmus Sojmark described the session as a defining moment for the event.
“This is the kind of conversation that transcends our industry,” said Sojmark. “To have Michael Jordan, Carsten Koerl, and Jason Robins on stage together is something truly special. These are individuals who have each changed the way people engage with sports and business in completely different ways — through performance, technology, innovation, and vision. Bringing them together at SBC Summit reflects both the scale of where this industry is today and where it is heading.”
SBC Summit 2026 will take place in Lisbon and is expected to welcome over 40,000 industry professionals from across sports, betting, gaming, payments, marketing, affiliation, technology, and media.
Additional details regarding the keynote session, including timing and attendee access, will be announced in the coming months. You can also visit the SBC Summit website for more information: https://sbcevents.com/sbc-summit
About SBC Summit
SBC Summit is SBC’s flagship global event, bringing together senior executives and decision-makers from across the sports, betting and gaming industries for a week of networking, exhibition, and conference content in Lisbon.
Contact details:
[email protected]
Media Contact:
Official PR Partner
EasyPRWire
Prakriti Pokharel
Business Development Manager
[email protected]
Disclaimer: This sponsored content is provided by the content provider and does not necessarily reflect the views of this media platform or its publisher. The information is shared for general informational purposes only and should not be considered financial, investment, or trading advice. Cryptocurrency and mining-related activities carry risks, including the potential loss of capital, and readers are encouraged to conduct their own research and seek professional advice where appropriate. Speculate only with funds that you can afford to lose.The media platform and publisher assume no responsibility for any losses or claims arising from reliance on this content. GlobeNewswire does not endorse any content on this page.
Legal Disclaimer: This article is provided on an “as-is” basis, without warranties or representations of any kind, express or implied. The media platform assumes no responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information presented. Any complaints, claims, or copyright concerns related to this article should be directed to the content provider mentioned above.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8f8498e3-9ff1-442e-a5f1-6b97404342ec
