HONG KONG, Jan. 23, 2025 (GLOBE NEWSWIRE) — Kuaishou Technology (“Kuaishou” or the “Company”; HKD Counter Stock Code: 01024 / RMB Counter Stock Code: 81024), a leading content community and social platform, recently announced the global launch of Kling AI’s “multi-image reference” feature, addressing one of the most persistent challenges in AI video generation – maintaining visual consistency. This cutting-edge technology enables AI to analyze and integrate diverse subjects from multiple images and creatively generate composite videos based on users’ text descriptions, empowering creators to produce seamless and professional-quality videos with greater precision.
The “multi-image reference” feature is now available to users worldwide through the Kling AI 1.6 model. Users can upload one or more images of the same subject (such as a person, animal, movie character or object), and the model will reference these images to generate a video with a consistent style, ensuring the subject remains visually consistent across multiple scenes. For example, by uploading images of a cat, a jacket, and sunglasses and entering a prompt like “A humanoid cat in a jacket and sunglasses turns on stage and poses for the camera,” the model skillfully blends the reference images and user instructions to produce a professional-grade video.
Users can also use reference images to define specific scenes, enabling characters to don different outfits and undertake actions within designated settings, thus greatly enhancing creative control. For example, by uploading reference images of an elderly man, a cup of coffee, and a café scene, and entering a prompt such as “A cartoon-style elderly man grabs a cup of coffee in a café,” users can generate a video depicting a man sitting in a café sipping his coffee.
Furthermore, the “multi-image reference” feature enables dynamic interactions between different characters. Users can upload images of multiple subjects (such as people, animals or movie characters) and describe their desired interactions through text prompts. For example, by uploading reference images of a boy and a Corgi and entering the prompt “A cute boy is petting a Corgi,” the feature will generate a video that brings the scene to life (video frame shown below).
Since its initial rollout on June 6, 2024, Kling AI has undergone dozens of extensive iterations and upgrades. Most notably, in December 2024, the video generation model Kling AI 1.6 was officially launched, building upon the foundation model and elevating its capabilities significantly. Kling AI 1.6 introduced major advancements in text responsiveness, increasing its ability to interpret text descriptions related to motion, temporal action, and camera movement. Additionally, the upgraded model enhanced motion quality with smoother motion and more natural expressions. Kling AI 1.6 also delivered comprehensive upgrades in color accuracy, lighting dynamics, and detailed rendering, resulting in a striking improvement in overall video quality. Users can access the new feature via the web portal (Chinese version: https://klingai.kuaishou.com; English version: https://klingai.com) or by searching for and downloading KLINGAI in the app store.
With the launch of the “multi-image reference” feature, Kling AI has taken a substantial step forward in addressing the consistency challenges often faced in video generation. This innovative feature empowers users to unleash their creativity by freely combining various visual elements to craft unique and imaginative scenarios, opening the door to endless possibilities for storytelling and content creation.
Kling AI now serves a growing user base of over 6 million users, with more than 65 million videos and 175 million images generated to date. The platform is also expanding its monetization efforts through tailored membership services for individual users and API interface solutions for businesses, where it has partnered with thousands of enterprise customers, accelerating its monetization progress.
About Kuaishou
Kuaishou is a leading content community and social platform in China and globally, committed to becoming the most customer-obsessed company in the world. Kuaishou uses its technological backbone, powered by cutting-edge AI technology, to continuously drive innovation and product enhancements that enrich its service offerings and application scenarios, creating exceptional customer value. Through short videos and live streams on Kuaishou’s platform, users can share their lives, discover goods and services they need and showcase their talent. By partnering closely with content creators and businesses, Kuaishou provides technologies, products, and services that cater to diverse user needs across a broad spectrum of entertainment, online marketing services, e-commerce, local services, gaming, and much more.
Forward-Looking Statements
Certain statements included in this press release, other than statements of historical fact, are forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may”, “might”, “can”, “could”, “will”, “would”, “anticipate”, “believe”, “continue”, “estimate”, “expect”, “forecast”, “intend”, “plan”, “seek”, or “timetable”. These forward-looking statements, which are subject to risks, uncertainties, and assumptions, may include our business outlook, estimates of financial performance, forecast business plans, growth strategies and projections of anticipated trends in our industry. These forward-looking statements are based on information currently available to the Group and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, many of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realized in the future. Underlying these forward-looking statements are a large number of risks and uncertainties. In light of the risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as representations by the Board or the Company that the plans and objectives will be achieved, and investors should not place undue reliance on such statements. Except as required by law, we are not obligated, and we undertake no obligation, to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after the date of this press release or those that might reflect the occurrence of unanticipated events.
For investor and media inquiries, please contact:
Kuaishou Technology
Investor Relations
Email: [email protected]
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