ZURICH, March 31, 2026 (GLOBE NEWSWIRE) — Inference Beauty, a B2B beauty technology company, today announces the expansion of its AI-powered personalization platform across five global markets, now serving more than 100 active retailer and brand integrations across the European Union, United States, Canada, Australia, and the United Arab Emirates. The announcement marks a significant milestone for the Swiss-based company, which has built one of the most comprehensive beauty product intelligence databases in the industry, encompassing 150,000 products, 60,000 standardized cosmetic ingredients, and 15,000 fragrance notes. The expansion reflects accelerating demand from beauty retailers seeking a proven infrastructure layer for personalized product discovery at scale.
The company’s growth coincides with significant expansion in the market for AI-driven product recommendation technology. According to Envive AI research, the global product recommendation engine market reached 7.42 billion USD in 2024 and is projected to reach 10.13 billion USD in 2025, reflecting a compound annual growth rate of 36.5%. Within the beauty sector specifically, AI-powered recommendation tools have been shown to increase retailer revenue by up to 300% while lifting conversion rates by as much as 150%, with 94% of beauty marketers reporting direct sales increases attributable to personalization efforts.
“The growth we are reporting shows genuine market demand,” said Estella Benz, Founder and CEO of Inference Beauty. “Beauty retailers are actively seeking the infrastructure to deliver real personalization at scale, and our platform provides exactly that. The combination of structured product data, AI diagnostics, and cross-brand recommendation capability is proving to be highly valuable across every market we serve.“
The commercial outcomes clients are achieving reinforce that assessment. Retailers using the Inference Beauty platform report a 30% increase in conversion rate, a 30% increase in average basket value, a 10% rise in products added per basket, and a 12% user sign-up rate, generating durable first-party data that compounds personalization performance over time. These results are driven by the platform’s full solution suite: AI Skin Analysis for Skincare Personalization, AI Hair Analysis for Haircare Recommendations, AI Fragrance Finder with Olfactory Matching, AI Foundation Shade Matching Across Brands, an Ingredient Intelligence and Transparency Engine, Beauty Product Data Enrichment and Catalog Structuring, and a PDP Personalization and Recommendation Engine.
Inference Beauty’s differentiation rests on the depth of its proprietary data layer. The 150,000-product database is enriched with structured attributes across ingredients, effects, categories, and brand-level metadata, enabling cross-brand product recommendations based on individual shopper needs rather than catalogue-level similarity. The platform draws on signals from more than 3 million beauty-interested consumer profiles per month, providing continuously updated data that improves recommendation accuracy across skin type, fragrance preferences, and ingredient sensitivities. These capabilities are accessible through AI Skin Analysis, Hair Analysis, Foundation Shade Matching, Fragrance Finder, and an Ingredient Explainer, all delivered through a single platform integration.
McKinsey’s State of Beauty research projects that over 30 percent of global beauty sales will occur through ecommerce channels by 2030, reflecting a structural, long-term migration of beauty purchasing to digital environments. Retailers and beauty ecommerce platforms interested in integrating the Inference Beauty platform can engage directly with the company to explore implementation options designed for deployment within existing ecommerce environments at the product detail page level and across broader discovery journeys.
“We are building toward a clear long-term objective, which is to become the core intelligence layer powering how consumers discover beauty products online,” said Benz. “Every metric we track, from revenue growth to integration volume to consumer engagement data, tells us the market is moving in this direction. We are positioned to lead that shift.”
Visit Inference Beauty to learn more about the company’s AI personalization platform and commercial performance.
About Inference Beauty
Formerly known as Skin Match Technology, the company rebranded to Inference Beauty in 2025. Inference Beauty is a B2B beauty technology company providing AI-powered personalization and product intelligence for beauty retailers, brands, and ecommerce platforms. Backed by a database of 150,000+ beauty products, 60,000 standardized ingredients, and 15,000 fragrance notes, the platform delivers AI diagnostics, cross-brand recommendations, and ingredient transparency tools to more than 100 active client integrations across five global markets. An alumnus of the Beauty Tech Atelier L’Oréal Accelerator, winner of the ForwardBeauty Challenge by Douglas, and finalist of the Beauty E-Commerce Award Germany.
Contact:
Estella Benz, Founder and CEO
Inference Beauty
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cdb86f32-6f45-41ff-81c3-d63641ef3fe8
