Dublin, Nov. 12, 2024 (GLOBE NEWSWIRE) — The “India Pet Food Market, By Region, Competition, Forecast and Opportunities, 2020-2030F” report has been added to ResearchAndMarkets.com’s offering.
The India Pet Food Market was valued at USD 843.89 Million in 2024, and is expected to reach USD 1.98 billion by 2030, rising at a CAGR of 15.37%
The India pet food market has experienced substantial growth over the past decade, fueled by increasing pet ownership, urbanization, and rising disposable incomes. As more families adopt pets, particularly in urban areas, the demand for high-quality pet food products has surged. Pet owners are increasingly aware of the nutritional needs of their animals and are willing to invest in premium and specialized pet food products.
According to the State of Pet Homelessness report updated on may 2024, approximately 69.3 million stray cats and dogs are found across India. The research indicates there are 8 million stray cats and 52.5 million stray dogs. While these figures are significant, they represent a decrease of over 10 million homeless animals compared to 2021. This decline in stray animal populations may reflect efforts in various regions to address pet homelessness through initiatives such as spaying and neutering programs, adoption drives, and increased awareness about responsible pet ownership.
Government and non-governmental organizations (NGOs) have been instrumental in implementing these measures, aiming to reduce the stray animal population, mitigate public health risks, and improve animal welfare standards across the country.
The market is also seeing a trend towards natural and organic pet food, driven by increasing health consciousness among pet owners. This shift is creating opportunities for new entrants and niche brands focusing on holistic and organic pet food solutions.
Rise in Demand for Natural and Organic Products
There is a growing preference among Indian pet owners for natural and organic pet food products. This trend mirrors broader global consumer behavior towards healthier and more sustainable options. Natural pet foods are perceived as offering better nutritional value, free from artificial additives, colors, and preservatives that can potentially harm pets. Organic options, made from ingredients grown without synthetic pesticides or fertilizers, are also gaining popularity among health-conscious consumers.
Brands are responding to this demand by introducing product lines that emphasize natural ingredients, such as whole grains, vegetables, and high-quality proteins sourced from organic farms. These products often highlight their environmental sustainability credentials, appealing to pet owners concerned about their pets’ well-being and the planet.
Premiumization and Humanization of Pet Food
There is a noticeable trend towards premiumization and humanization of pet food products in India. As pet ownership becomes more integrated into urban lifestyles, pet owners are increasingly willing to invest in higher-quality and specialized diets for their animals. Premium pet foods often feature gourmet ingredients, novel proteins, and customized formulations tailored to specific health needs or dietary preferences.
Humanization of pet food refers to the concept of treating pets as family members and providing them with diets that mirror human food trends. This includes pet foods that mimic popular human dietary trends such as grain-free, gluten-free, or paleo diets. Manufacturers are also focusing on enhancing the palatability and sensory appeal of pet foods, with flavors and textures that appeal to both pets and their owners.
Expansion of Functional and Therapeutic Foods
Functional and therapeutic pet foods are gaining traction in the Indian market, driven by increasing awareness of pet health issues and the desire to address specific nutritional needs. Functional foods are designed to provide additional health benefits beyond basic nutrition, such as improved digestion, joint health, or skin and coat support. These products often contain added supplements like probiotics, omega fatty acids, glucosamine, and antioxidants.
Therapeutic diets cater to pets with specific medical conditions such as allergies, obesity, diabetes, or kidney disease. These diets are formulated under veterinary supervision to help manage or alleviate symptoms and improve overall health outcomes. The availability of such specialized diets is expanding as veterinarians play a more prominent role in recommending nutritionally balanced options for pets with health concerns.
E-commerce and Digital Influence
The role of e-commerce in shaping the pet food market in India cannot be overstated. Online platforms have democratized access to a wide range of pet food products, offering convenience, competitive pricing, and a vast selection that may not be available in local brick-and-mortar stores. This trend has been accelerated by the COVID-19 pandemic, which prompted a shift towards online shopping for pet essentials.
E-commerce platforms allow pet owners to research product reviews, compare prices, and make informed purchasing decisions from the comfort of their homes. Manufacturers and retailers are leveraging digital marketing strategies, including social media campaigns and influencer partnerships, to engage directly with consumers and build brand loyalty. The convenience of subscription services for auto-delivery of pet food further enhances customer retention and ensures regular supply.
Segmental Insights
Pet Type Insights
In the Indian pet food market, the dog food segment is experiencing rapid growth, driven by several factors contributing to its prominence. Dogs are the most popular pets in India, particularly in urban areas where pet ownership is on the rise due to changing lifestyles and increasing disposable incomes. As more families choose to adopt dogs, the demand for specialized and nutritionally balanced dog food products has surged.
Manufacturers are responding to this growing demand by introducing a wide range of dog food options tailored to different breeds, sizes, and life stages. This includes dry kibble, wet food, treats, and supplements that cater to specific dietary needs and preferences. Premiumization within the dog food segment is also notable, with consumers increasingly opting for higher-quality products that offer health benefits such as improved digestion, joint support, and coat health.
The influence of veterinary recommendations and increased awareness among dog owners about the importance of proper nutrition further drives growth in this segment. Online platforms and pet specialty stores play a crucial role in expanding access to a diverse array of dog food brands and formulations, enhancing convenience and choice for pet owners across the country. As the dog food segment continues to evolve, innovations in product development and marketing strategies are expected to sustain its rapid growth trajectory in the Indian market.
Regional Insights
In the India pet food market, the North region stands out as a dominant force due to several key factors. Geographically, this region encompasses major metropolitan areas such as Delhi-NCR (National Capital Region), Chandigarh, and Jaipur, which have high urbanization rates and a large population base with significant disposable incomes. These urban centers are hubs of economic activity and cultural diversity, contributing to a higher concentration of pet ownership compared to other regions.
Moreover, the North region benefits from a well-developed infrastructure that supports the distribution and retailing of pet food products. It hosts a dense network of supermarkets, pet specialty stores, and veterinary clinics that cater to the needs of pet owners. This accessibility to a variety of pet food brands and products enhances consumer choice and promotes market growth.
Culturally, North India also has a long-standing tradition of pet ownership, with pets being considered integral members of many households. This cultural affinity towards pets drives demand for high-quality and specialized pet food products that meet the nutritional requirements and preferences of different pet species and breeds.
Overall, the North region’s combination of economic prosperity, urbanization, robust infrastructure, and cultural factors positions it as a dominant player in shaping the trajectory of the pet food market across India.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 81 |
| Forecast Period | 2024 – 2030 |
| Estimated Market Value (USD) in 2024 | $843.89 Million |
| Forecasted Market Value (USD) by 2030 | $1980 Million |
| Compound Annual Growth Rate | 15.3% |
| Regions Covered | India |
Report Scope:
Key Market Players
- Mars International India Private Limited
- Nestle India Limited
- Himalaya Drug Company Private Limited
- Drools Pet Food Private Ltd
- Venky’s (India) Limited
- Goa Medicos Private Limited (Farmina)
- AOV Agro Foods Pvt. Ltd
- Bharat International Pet Foods Private Limited
- Orange Pet Nutrition Private Limited
- Hausberg Private Limited (Canine India)
India Pet Food Market, By Pet Type:
India Pet Food Market, By Food Type:
India Pet Food Market, By Ingredients:
India Pet Food Market, By Sales Channel:
- Pet Specialty Store
- Supermarket/Hypermarket
- Online
- Others
India Pet Food Market, By Region:
For more information about this report visit https://www.researchandmarkets.com/r/ll22fr
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