Dublin, Jan. 07, 2025 (GLOBE NEWSWIRE) — The “Hyper Personalization Market Report 2024” report has been added to ResearchAndMarkets.com’s offering.
The hyper personalization market is undergoing a significant transformation, with forecasts projecting an increase from $18.49 billion in 2023 to $21.79 billion in 2024, marking a robust compound annual growth rate (CAGR) of 17.8%. This surge is attributed to several factors including the rise in internet usage, expansion of e-commerce, heightened consumer expectations for personalized interactions, advancements in mobile technology, and the broader availability of big data.
This comprehensive market analysis covers all pertinent aspects, including the range of services such as consulting, AI model development, data management, and optimization services. The market value is determined based on revenues generated from these services, associated goods sold, and hardware related to hyper personalization. The transformational growth of the market reflects the increasing importance placed on specialized and real-time customer engagement, stressing the value that hyper personalization brings to businesses’ profitability and customer satisfaction.
Future Outlook
Beyond 2024, the hyper personalization market anticipates sustained growth, expecting to reach $42.14 billion by 2028, progressing at a CAGR of 17.9%. This growth trajectory is bolstered by the growing appetite for individualized customer experiences, an increase in consumer data volume, continued digital and e-commerce platform advancement, and the necessity for improved customer engagement and retention strategies.
Technological Innovations
Innovations in technology play a critical role in driving market expansion. With the integration of AI and machine learning, companies are pushing the boundaries of customer experience. The adoption of omnichannel strategies, advancements in data privacy, predictive analytics, and the creation of sophisticated recommendation engines will contribute significantly to the hyper personalization sector.
E-commerce as a Growth Catalyst
E-commerce is a vital contributor to the growth of hyper personalization. The increasing reliance on the internet for shopping, high smartphone penetration, logistics advancements, and the appeal of digital transactions contribute to personalized online commercial experiences. Hyper personalization is critical for enhancing customer engagement in e-commerce and is evidenced by the increase in e-commerce sales according to recent reports.
Corporate Developments
Leading corporations within the hyper personalization market are developing AI-driven platforms aimed at delivering unparalleled personalized customer experiences. These platforms leverage user data to curate real-time personalized content and marketing strategies. One such notable development is the acquisition of Dynamic Yield Ltd. by Mastercard Inc., enhancing the personalization capabilities for businesses across various sectors.
Geographical Insights
Geographically, Asia-Pacific led the hyper personalization market in 2023. However, Europe is anticipated to experience the fastest growth within the forecast period. This market intelligence encompasses data from Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, as well as country-specific insights.
The hyper personalization market reflects the broader trend towards data-driven customization, where businesses across diverse industries employ AI and real-time data analysis to create bespoke experiences that resonate with consumers and drive loyalty. This approach is reshaping how industries, from banking to retail and healthcare, interact with their customers—ushering in a new era of customer engagement strategies.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 175 |
| Forecast Period | 2024 – 2028 |
| Estimated Market Value (USD) in 2024 | $21.79 Billion |
| Forecasted Market Value (USD) by 2028 | $42.14 Billion |
| Compound Annual Growth Rate | 17.9% |
| Regions Covered | Global |
The major companies profiled in this Hyper Personalization market report include:
- Google LLC
- Microsoft Corporation
- PepsiCo Inc.
- Amazon Web Sevices Inc.
- Accenture plc
- International Business Machines Corporation
- Oracle Corporation
- SAP SE
- Salesforce Inc.
- Cognizant Technology Solutions Corporation
- Adobe Inc.
- Infosys Limited
- Experian PLC
- SAS Institute Inc.
- HubSpot
- Klaviyo
- Algolia
- emarsys eMarketing Systems
- MoEngage
- Dynamic Yield Ltd.
- Velocify
- Clearbit
- Sailthru Inc.
- Taplytics Inc.
- RichRelevance
For more information about this report visit https://www.researchandmarkets.com/r/da2lmx
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- Hyper Personalization Market
