NEW YORK, Sept. 04, 2024 (GLOBE NEWSWIRE) — The PESO Model© – paid, earned, shared and owned media – is transforming how organizations craft and distribute news. On Thursday, September 12, 2024 from 2-3 pm ET, join Gini Dietrich, the creator of the PESO Model©, and Adam Christensen, Chief Marketing Officer at Notified, for a must-attend webinar to learn how to effectively apply this model to news releases, measure impact and refine media strategies. Register here.
WHAT: Webinar – How To Apply the PESO Model© To News Releases
Attendees will learn how to:
- Measure the effectiveness of news releases using the PESO Model©
- Utilize key metrics to demonstrate value and gain actionable insights
- Set criteria for impactful media coverage
WHO:
Gini Dietrich – Founder and CEO, Spin Sucks
Gini Dietrich, a leading communications expert and creator of the PESO Model©, will provide valuable insights into effective media strategies.
Adam Christensen – Chief Marketing Officer, Notified
With extensive experience in PR and marketing, Adam Christensen will discuss how to leverage newswire analytics to optimize communications.
WHEN:
Thursday, September 12, 2024 from 2-3pm ET
REGISTRATION: Link
WHY:
The PESO Model© is crucial for PR professionals as it provides a framework for how to integrate paid, earned, shared and owned media. By combining these media types, PR pros can enhance credibility, maintain consistent messaging and effectively measure the success of campaigns. This webinar will equip attendees with the knowledge to create impactful news releases that resonate across all media channels, making it an essential event for anyone looking to enhance their communication strategies.
About Notified
We are Notified, and your story goes here. It starts with GlobeNewswire, which for more than 30 years has been the globally trusted press release distribution and regulatory filing service to leading organizations.
From there, gain deeper audience insights with our world-class media and social monitoring tools, and elevate shareholder confidence with our award-winning investor relations solutions, so that you—the modern storyteller—are well-equipped to engage, educate and excite your audience.
Learn more at notified.com, subscribe to our blog and follow us on LinkedIn.
Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO).
Contact Information
Caroline Smith
[email protected]
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/884248db-f6d8-4779-a0c8-384c93765e4f
This press release was published by a CLEAR® Verified individual.
