NEW YORK, July 20, 2026 (GLOBE NEWSWIRE) —
WHAT: Webinar – MasterTHIS: Discoverability & Distribution
Today, buyers are discovering companies through AI platforms like ChatGPT as well as through podcasts, newsletters and social media – often before they ever visit a website.
At the same time, traditional marketing metrics no longer tell the full story, making it harder for marketers to understand what’s really driving visibility and business results.
On July 22nd, join Notified and the Content Marketing Institute for a webinar exploring two of the biggest challenges facing brands today: improving AI discoverability and measuring marketing performance in a zero-click world.
Session 1 – Winning AI Visibility with Content Marketing: Structure, Strategy and Citations with Erik Carlson, CEO of Notified
You’ll learn:
- Which owned and earned content formats have the biggest impact on AI visibility and citations
- How to shape and strengthen your brand narrative for AI-driven discovery
- How Notified’s SOAR Content Framework™ can help improve authority to earn citations in AI search
Session 2 – The Death of Attribution: Measuring Content in a Zero-Click World with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing
You’ll learn:
- Why traditional marketing metrics like direct traffic and last-click attribution no longer tell the full story – and what to measure instead
- How to use practical measurement frameworks and simple dashboards to better understand the real impact of your content
- How to present meaningful marketing insights and ROI that help leadership make more informed business decisions
WHEN: Wednesday, July 22, 2026, at 2:00 p.m. ET
REGISTRATION: Link
WHO:
Erik Carlson – Chief Executive Officer, Notified
Under Erik’s leadership, Notified is accelerating its efforts to deliver innovative, integrated solutions that empower public relations and investor relations professionals. With more than 15 years of experience across corporate strategy, finance and operations, Erik has led high-impact initiatives at Notified since 2018, including M&A integration, financial transformation and operational scale. Most recently, he led Notified’s integration into the Equiniti organization.
Amanda Natividad – Chief Evangelist, SparkToro
Amanda is Chief Evangelist at SparkToro and co-author of Zero-Click Marketing. She helps marketers understand how audiences discover brands across AI platforms, social media, newsletters and other zero-click channels. Amanda is widely recognized for her expertise in audience research, content strategy and modern marketing measurement, helping organizations move beyond traditional traffic metrics to better understand what drives awareness and business growth.
WHY:
AI search and zero-click experiences are changing how buyers discover brands and how marketing success is measured. Marketers need new ways to improve discoverability, strengthen AI visibility and understand the real impact of their content beyond just clicks and website traffic.
About Notified
Notified, Equiniti’s market engagement business, helps public relations and investor relations professionals earn attention, measure engagement and deliver results through its integrated platforms Content OS™ and IR Hub™. Click here to learn why more than 50% of the S&P 500 trust Notified’s solutions and services to drive demand and attract capital.
Media Contact
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This press release was published by a CLEAR® Verified individual.
