SAN FRANCISCO, Aug. 19, 2026 (GLOBE NEWSWIRE) — The new integration connects customer relationship information, scheduling, communications and accounts to AI assistants, bringing order to the chaos of fragmented business data.
HoneyBook, the client relationship platform for independent businesses, today announced the release of HoneyBook MCP, a new way for members to access their account data and perform actions from wherever they’re already working, covering everything from client pipelines and booking schedules to contracts, invoices, and communications.
As part of this launch, HoneyBook is now available as a community-reviewed connector in Claude, Anthropic’s AI assistant, giving Claude users a direct line to their live HoneyBook data without leaving the conversation. For many independent businesses, HoneyBook already functions as the system of record for the entire client lifecycle, from first inquiry through contracts, scheduling, communications, and final payment. With HoneyBook MCP, that full lifecycle becomes visible directly inside Claude, or any other MCP-compatible agent, instead of requiring a separate login to piece it together.
Beyond answering questions, HoneyBook MCP lets people take action directly from a conversation with their LLM. Users can create and manage projects and leads, including updating stages and dates as a booking moves forward; add notes and connect other information to a client or project record; create and send files like invoices and contracts from their own saved templates; and generate and issue standalone payment requests for one-off charges.
HoneyBook MCP lands at a moment when AI adoption is becoming a defining line between growing and stagnant small businesses: a recent HoneyBook study found that small businesses using AI tools earn nearly five times the revenue that non-adopters do, and HoneyBook MCP extends that same productivity shift into a new surface.
The release also marks an early step in HoneyBook’s plans to let outside developers build new integrations and automations on top of HoneyBook data, extending its use beyond the HoneyBook app itself.
Honeybook MCP was built to help alleviate the immense administrative friction that continues to plague small business operations. While it’s possible to connect AI models to third-party tools such as accounting platforms, email clients, e-signature apps and calendars, most businesses still lack direct visibility into their client-facing workflows.
HoneyBook highlighted this ongoing friction in a recent study, which found that 96.9% of venue operators said they lack access to technologies they need to book more events, citing staff scheduling integration, a client self-service portal, automated lead qualification, and an all-in-one operations platform, with no single fix standing out above the rest. Those four gaps point to the same root problem: venue teams can’t get a fast answer about where a lead, a tour, or a booking stands without manually checking several systems at once.
This is the exact gap that HoneyBook MCP is built to close, by offering a single place to ask which leads have gone quiet, which tours are booked this week, or what a specific couple’s status is. The answer is pulled directly from their account instead of scrolling through email, texts, and DMs to piece it together, and the MCP can then update that lead’s stage on the spot once a tour is booked.
In a second study, HoneyBook found that most photographers are still handling post-shoot workflows by hand: 51.1% copy-paste client information from their CRM into gallery software for every client, 55.5% manually email gallery links, and 44.2% build a new gallery from scratch each time, a combination that can eat 30 to 60 minutes per client.
HoneyBook MCP can tell a photographer in plain language exactly which clients are still waiting on their galleries, cutting out the manual checking that usually comes before setup and automating distribution using personalized templates. Once a shoot wraps, the MCP can then generate and send that client’s invoice straight from a saved template, without switching tools.
Experimenting with the new MCP connector via pre-release access, HoneyBook users across seven business categories said the tool provided most value when reconciling and updating the status of their customer records. They indicated that it proved invaluable for reconciling stale leads, unpaid invoices, and mislabeled client records – elements that quietly pile up in a fragmented workflow.
“Giving our members a way to ask their own business a question – and get the answer from what’s actually in their account, not a guess – changes how the workday starts,” said Helena Bachar, Senior Product Manager at HoneyBook. “The first thing people reached for wasn’t drafting or writing. It was their own track record: what got delivered, what got billed, and what that tells them about the month ahead.”
With HoneyBook MCP, HoneyBook is the first independent client management platform for small businesses to achieve this level of secure integration with AI assistants. To protect sensitive client records, HoneyBook MCP comes with enterprise-grade privacy controls. HoneyBook MCP runs each request in an isolated environment, restricts outbound access to HoneyBook, and never exposes user credentials to the underlying model, with granular controls over what data the model can see.
HoneyBook MCP is built on the open-source Model Context Protocol standard, which means it’s not limited to a single AI assistant. While it’s listed in Claude’s connector directory, it can connect to any MCP-compatible model, which means developers can integrate HoneyBook data with multiple third-party AI assistants.
Starting today, the MCP is available to all HoneyBook users.
About HoneyBook
HoneyBook is the leading AI-powered customer relationship management (CRM) platform for independent business owners, making it easy to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States, Australia, Canada, and the United Kingdom that have booked more than $10 billion in business on the platform. The company has offices in San Francisco and Tel Aviv, with remote staff worldwide. Learn more at HoneyBook.com.
Contact
Dan Edelstein
InboundJunction
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f0be6799-4699-4fc1-bec7-2759703faf55
