The global AI MarTech market is forecast to grow from USD 28.00 billion in 2025 to USD 74.30 billion by 2031 at a 17.66% CAGR. Growth is driven by agentic AI, first-party data, privacy-first personalization, multimodal content and platform consolidation. Software held about 73% of the market in 2025, while hybrid deployment is set to grow fastest. Retail and e-commerce leads by industry; North America held around 40%, and APAC will record the highest regional growth. Key vendors include Adobe, Salesforce, Google, Microsoft and Oracle.
Global AI MarTech Market
Dublin, Sept. 11, 2026 (GLOBE NEWSWIRE) — The “Global AI MarTech Market Research Report 2026-2031” report has been added to ResearchAndMarkets.com’s offering.
Global AI MarTech Market to Reach USD 74.30 Billion by 2031, Growing at a 17.66% CAGR
The global AI MarTech market was valued at USD 28.00 billion in 2025 and is projected to reach USD 74.30 billion by 2031, expanding at a compound annual growth rate of 17.66%. Growth is being driven by enterprise demand for AI-powered marketing automation, customer-data activation, personalized engagement, content generation, advertising optimization and measurable campaign performance.
Organizations are increasingly consolidating marketing technology functions across customer data, identity, content, campaign orchestration, advertising, attribution and analytics. This shift supports demand for integrated AI marketing platforms that can reduce manual workflows while connecting campaign decisions with customer and commercial outcomes.
AI Marketing Technology Product Developments
- In April 2026, Bloomreach launched Loomi AI for Shopify, connecting Shopify customer, product, commerce and behavioral data with Bloomreach marketing and search products. The integration coordinates search, recommendations, messaging and personalization across commerce touchpoints.
- In March 2026, Criteo expanded Criteo GO with full self-service access for small and medium-sized businesses and growth-stage commerce brands, enabling advertisers to establish accounts, configure billing and launch AI-powered cross-channel campaigns independently.
- In March 2026, LiveRamp introduced agentic AI capabilities spanning identity, audience development, campaign planning, activation and measurement. The launch strengthens its position in governed campaign execution and marketing-investment optimization.
- In June 2025, Jasper launched a multi-agent platform for enterprise marketing teams, expanding its capabilities across content strategy, workflow coordination, campaign production and brand-controlled execution.
- In June 2025, HCLSoftware launched HCL Unica+, combining agentic AI, customer intelligence, real-time personalization, campaign orchestration and privacy controls.
Merger and Acquisition Activity
In March 2025, DoubleVerify acquired Rockerbox for USD 82.6 million, net of cash acquired. The transaction added performance attribution, optimization and marketing-measurement capabilities, broadening DoubleVerify’s position beyond media-quality verification and strengthening the connection between advertising delivery, lower-funnel outcomes and investment decisions.
AI MarTech Market Trends and Growth Drivers
- Platform consolidation: Enterprises are managing more marketing functions through fewer strategic vendors. Major platforms continue to expand across data, identity, content, automation, advertising and measurement, although migration complexity and specialist capability requirements remain important purchasing considerations.
- Privacy-first marketing: Regulatory requirements and the decline of third-party identifiers are increasing the value of consented first-party data. Demand is rising for consent management, identity resolution, controlled activation, processing transparency and auditable personalization.
- Multimodal content and individualized decisioning: AI MarTech platforms are moving beyond text generation. Google Product Studio supports AI-assisted product imagery and video, while BrazeAI Decisioning Studio optimizes channels, messages, offers, creative treatments, timing and frequency for individual customers.
- Measurement-led operations: Attribution, experimentation, creative analysis and budget optimization are becoming embedded in campaign execution. This trend is increasing demand for shared governance, role-based permissions, approval workflows and standardized performance metrics.
Market expansion may be constrained by integration complexity and insufficient data readiness. AI marketing systems must connect customer relationship management records, commerce platforms, customer profiles, consent data, content repositories, advertising systems and analytics environments. Duplicate identities, inconsistent definitions, incomplete integrations and delayed data movement can weaken personalization and postpone automation programs.
Market Segmentation Highlights
- Offering: Software solutions held approximately 73% of the global AI MarTech market in 2025. Recurring subscription and usage-based models support adoption across customer data, content, campaigns, engagement, advertising and performance measurement.
- Deployment: Hybrid deployment is expected to record the highest CAGR of 18.20% through 2031. Adoption is rising among organizations that combine cloud-based AI services with privately controlled customer records, consent information and analytics environments.
- Organization size: Large enterprises accounted for the largest market share in 2025, supported by complex customer-data environments, multinational operations, multiple brands and extensive governance requirements.
- Business model: Business-to-consumer organizations held the largest share in 2025, while direct-to-consumer businesses are projected to register the fastest growth. Owned digital channels and first-party customer profiles are strengthening demand for direct acquisition, personalization and retention technologies.
- End-use industry: Retail and e-commerce led the market, driven by AI search, product ranking, recommendations, cart recovery, loyalty offers, retail media and real-time shopper activation.
Regional AI MarTech Market Outlook
North America accounted for approximately 40% of global AI MarTech revenue in 2025. The region benefits from a high concentration of AI, cloud, CRM, advertising technology, analytics and customer-engagement vendors, as well as mature enterprise software procurement and extensive digital advertising activity.
Asia-Pacific is forecast to register the highest regional CAGR through 2031, supported by expanding digital commerce, mobile engagement, cloud availability and enterprise technology investment. China held the largest APAC share in 2025. According to the National Bureau of Statistics of China, online retail sales reached USD 2.24 trillion in 2025, an increase of 8.6%, while online sales of physical goods represented approximately 26% of total retail sales of consumer goods.
Competitive Landscape
The AI MarTech vendor landscape includes integrated enterprise technology companies, specialist marketing and advertising platforms, and AI-native workflow providers. Adobe, Salesforce, Google, Microsoft, Meta, Amazon Ads, Oracle, SAP, HubSpot and Braze are among the key vendors competing across customer data, CRM, cloud infrastructure, content, advertising, analytics and marketing automation.
Other prominent participants include Bloomreach, Criteo, LiveRamp, Jasper, HCLSoftware, Klaviyo, Sprinklr, The Trade Desk, AppLovin, 6sense, Hightouch, DoubleVerify, Twilio Segment, Optimizely, Canva, Writer, Persado, Demandbase, SAS Customer Intelligence 360, Amplitude, Mixpanel and AppsFlyer.
Competition is increasingly centered on connecting customer data, AI content creation, campaign decisioning, activation and performance measurement within unified environments. Vendors that deliver reliable integrations, privacy safeguards, brand controls, implementation support and measurable returns are expected to gain stronger long-term enterprise positions as the global AI MarTech market advances toward USD 74.30 billion by 2031.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 263 |
| Forecast Period | 2025 – 2031 |
| Estimated Market Value (USD) in 2025 | $28 Billion |
| Forecasted Market Value (USD) by 2031 | $74.3 Billion |
| Compound Annual Growth Rate | 17.6% |
Key Topics Covered:
Overview
- Scope & Coverage
- Market Derivation
- Market Definition
- Segment Coverage & Definition
- Premium Insights
- Key Market Highlights
- Regional Insights
3. Market Dynamics
- Introduction
- Market Opportunities and Trends
- Growth Enablers
- Market Restraints
- Market Landscape
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- Global AI MarTech Market
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