TORONTO, April 08, 2026 (GLOBE NEWSWIRE) — A referral may be the closest thing to a “shortcut” in today’s job market, and a new Express Employment Professionals-Harris Poll survey shows just how powerful that endorsement can be. A striking 81% of Canadian hiring managers say employee referrals make hiring more efficient, and 87% say a strong internal reference can open doors that would otherwise stay closed.
Yet despite its impact, most job seekers aren’t tapping into it.
A referral does more than boost visibility. It fundamentally changes how hiring managers perceive a candidate:
- 83% trust a candidate’s stated skills more when someone recommends them.
- 72% prioritize interviewing referred candidates over equally qualified non-referred applicants.
- 66% believe referred candidates perform better on the job.
In a crowded labour market, a single name can be the difference between getting noticed and getting overlooked.
While referrals can be a deciding factor for hiring managers, job seekers rarely recognize their value. Only 38% believe a referral helps them stand out, revealing a significant disconnect between how influence is perceived on each side of the hiring process.
Referrals Work When Relationships Are Real
Hiring managers value referrals, but they also value authenticity:
- 61% have been contacted by former colleagues for a reference after long periods of no communication.
- 54% are less likely to provide a reference if the only time someone reaches out is when they need one.
- 54% consider whether the person maintained the relationship over the years before agreeing to help.
The power of a referral doesn’t begin when a candidate needs a job. It begins long before that through trust, history and genuine connection.
The Strength and Limits of a Referral
Even with its undeniable impact, hiring managers are realistic about the boundaries of a referral:
- 94% say a reference doesn’t always mean the candidate is the right fit.
- 61% worry that relying on referrals can limit team diversity.
Referrals open doors, but they don’t replace a true assessment of skills, culture or potential. They accelerate opportunity, not guarantee it.
“Referrals have always carried weight, but what this data shows is that they carry responsibility too,” said Bob Funk Jr., CEO, President and Chairman of Express Employment International. “The strongest recommendations come from relationships built on consistency and genuine connection, not convenience. When people invest in each other over time, they create opportunities that no algorithm can match. A referral isn’t just a name on an email. It’s trust earned through showing up. That’s what moves careers forward.”
Discover more research and real-world workforce trends from the Canada Employed series at ExpressPros.ca/Newsroom.
Survey Methodology
The Job Insights survey was conducted online within Canada by The Harris Poll on behalf of Express Employment Professionals from Nov. 3 to 19, 2025, among 504 Canadian hiring decision-makers.
The Job Seeker Report was conducted online within Canada by The Harris Poll on behalf of Express Employment Professionals from Nov. 7 to 21, 2025, among 502 adults ages 18 and older.
For full survey methodology, please contact Ana Curic at [email protected].
If you would like to arrange for an interview to discuss this topic, please contact Ana Curic at (613) 858-2622 or email [email protected].
About Robert (Bob) Funk Jr.
Robert (Bob) Funk Jr. is the Chief Executive Officer, President and Chairman of Express Employment International, a global staffing franchisor founded and headquartered in Oklahoma City, Oklahoma. He leads a portfolio of workforce solution brands, including the flagship Express Employment Professionals franchise, along with several affiliated brands serving specialized markets. The Express franchise brand is an industry-leading, international staffing company with franchise locations across the U.S., Canada, South Africa, Australia and New Zealand.
About Express Employment Professionals
At Express Employment Professionals, we’re in the business of people. From job seekers to client companies, Express helps people thrive and businesses grow. Our international network of franchises offers localized staffing solutions to the communities they serve across the U.S., Canada, South Africa, Australia and New Zealand, employing more than 11 million people globally since its inception. For more information, visit ExpressPros.ca.
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