Justin Inman, Founder & CEO, emberos
- Emberos’ AI Brand Management platform is already at work inside organizations including Stagwell, The Honest Company, RA Capital Management, Monigle, Shaun White’s WHITESPACE and BERO.
- Emberos powers Stagwell’s Search+ platform, which was recently recognized with ADWEEK’s 2026 Tech Stack Award in the Search Product/Platform category.
- Powered by the Brand Knowledge Graph, emberos creates a closed loop to see, predict, shape and prove how AI represents a brand across every AI surface.
LOS ANGELES, Sept. 03, 2026 (GLOBE NEWSWIRE) — Emberos, the operating system for AI Brand Management, today announced it has raised an oversubscribed $5.5 million seed round. The funding, among the largest seeds raised to date in the AI brand management category, was backed by a private consortium of strategic angel investors and takes the total amount raised to $6.7 million following its pre-seed round in January, 2026, of $1.2 million.
The capital follows a first year in which emberos moved from pre-seed to production inside global holding companies, entertainment studios and consumer brands. The expansion comes as brands respond to a fundamental shift in how people discover, evaluate and build conviction around companies.
AI systems such as ChatGPT, Claude and Gemini increasingly sit between brands and their audiences, interpreting information, forming recommendations and answering questions that once began with traditional search. For brands, that creates a new reputation management and discovery problem.
AI does not simply retrieve what a company says about itself. It forms an understanding of the brand from thousands of signals across the web, decides which sources to trust, determines which attributes matter, compares the brand against competitors and generates an answer.
That answer is increasingly becoming the brand experience.
Real customers, actively managing the shift
Brands including Stagwell, The Honest Company, RA Capital Management, Monigle, BERO and WHITESPACE, amongst other industries including entertainment, gaming, studios, agencies and more, are using emberos to move beyond visibility, adding foresight into how AI will represent them and the ability to actively shape, prove and govern that representation.
Justin Inman, Founder and CEO of emberos, commented: “Brands have spent decades building systems to manage how they appear in advertising, search, social, retail and media. AI changes the underlying model. You’re no longer managing a page or a ranking. You’re managing what machines understand about you, what they believe is true and what they ultimately tell people. That requires an entirely new operating system.”
Emberos at a glance
- Monitors brand representation across every major AI system, including ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeek.
- Five specialized agents – Scout, Pilot, Flow, Merchant and Echo – create a closed loop from intelligence to action to measurable outcome.
- Prediction models forecast AI-representation shifts with +80% directional accuracy across +300 forecasts.
- Emberos recently predicted the largest box office opening ever for Spider-Man: Brand New Day with 98% accuracy. The model missed by just $8 million on a $360 million opening. 98% accurate, zero tuning.
- SOC 2 Type 1 compliant, with enterprise-grade data governance built into every layer.
- Built the first real-time AI influence leaderboard in partnership with ADWEEK, tracking how individual Super Bowl commercials moved inside AI-generated answers, live.
From measurement to management
The funding follows growing enterprise demand for infrastructure that goes beyond tracking brand mentions or visibility inside AI-generated answers.
Matt Adams, Global CEO Stagwell Media Platform, remarked: “As AI becomes part of how consumers discover, evaluate and choose brands, that intelligence needs to connect into the broader marketing stack. That’s what we’re doing with Stagwell Search+. Emberos powers the underlying intelligence, giving our teams and clients a way to understand how brands are being represented by AI and turn those signals into action.”
Dan Roberts, Global SVP Stagwell Search, stated: “AI is changing both how people make decisions and how brands need to operate. Stagwell Search+ was built to give our clients a way to understand and act on how they are represented across these systems, and emberos provides the intelligence layer that powers that capability. As AI becomes more embedded in discovery and decision-making, connecting those signals to the broader marketing ecosystem becomes increasingly important.”
Sonny McCracken, CEO of WHITESPACE, said: “It’s no secret that shoppers are increasingly turning to LLMs and AI platforms for guidance and recommendations. At WHITESPACE, it’s not only important that we know how we show up on these platforms, but also what we can do about it. Emberos is the only solution we’ve found that goes beyond discovery and focuses on the “so what”, alongside actions needed to drive awareness for our brand and surface our products when shoppers are in-market and ready to buy.”
Building the Infrastructure for AI Brand Management
Emberos was built around the belief that monitoring AI answers is only the beginning. The company’s AI Brand Management operating system enables organizations to see how AI currently understands their brand, identify where that understanding is forming, predict where narratives are heading, determine what needs to change, execute against those opportunities and measure whether those actions changed AI outcomes.
At the center of the platform is the Brand Knowledge Graph, a proprietary intelligence layer spanning more than 10,000 brands and millions of relationships, connecting a brand’s entities, prompts, responses, sources, recommendations, actions, and outcomes.
Five specialized agents operate on top of the graph:
- Scout identifies how AI systems currently represent a brand;
- Pilot predicts how that understanding is likely to evolve;
- Flow identifies and executes opportunities to shape the underlying information environment;
- Merchant extends AI Brand Management into commerce;
- and Echo provides the trust, integrity, and governance layer across the system.
Inman closed: “Knowing what ChatGPT says about your brand is useful. Knowing why it says it is more valuable. Knowing what is likely to change next, what you can do about it and whether that action worked is where this becomes an enterprise operating function. That’s the system we’re building.”
Use of funds
Emberos will use the new capital to accelerate work already underway, including CreatorGraph, an extension of emberos’s Brand Knowledge Graph, which maps creators, communities and independent publishers alongside brands and products. Creator measurement has historically focused on reach and engagement. CreatorGraph reveals which creators shape AI recommendations, why their content gets cited, and whether changes to how that content is structured and published improve its visibility.
About emberos
Founded in 2025 and based in Los Angeles, emberos is the operating system for AI Brand Management. The platform enables brands to understand how AI systems perceive them, predict where their narrative is heading, shape that narrative at the source, and prove what changed. Powered by the emberos Brand Knowledge Graph and a suite of specialized AI agents, emberos gives organizations the intelligence, execution, measurement and governance infrastructure required to manage their brands across AI systems. Emberos is backed by a private consortium of strategic angel investors. Learn more at emberos.ai.
Media Contact
Steel Comms for emberos
[email protected]
Investor Contact
Justin Inman, Founder & CEO
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bb9fab6a-b573-4a68-bf22-94b3a34d94eb
