Haysbert Reprises Role to tell Fans that only Fanatics’ Fair Play Max has Them Covered this season
SEE VIDEO HERE
NEW YORK, Sept. 08, 2026 (GLOBE NEWSWIRE) — Just in time for football season, Fanatics Sports & Casino today debuted its new marketing campaign for FAIR PLAY™ MAX, the latest evolution of its industry-leading injury protection program. The campaign features the return of Dennis Haysbert, as the ambassador and iconic voice of FAIR PLAY MAX, with a humorous take on his longstanding reputation as a calm, trusted spokesperson.
The spots highlight the next evolution of the FAIR PLAY™. Nothing frustrates a sports fan more than when a player they backed is ruled out of a game by injury. Fanatics Betting and Gaming saw this pain point for fans and created the very first player injury protection program called Fair Play™ in 2024. Since then, Fanatics was the first to offer First Half Injury Protection and the first to offer Second Half injury protection at no charge as part of FAIR PLAY™ MAX. Since September of 2024, more than half a million bets were saved by Fair Play Injury Protection and nearly 200,000 pro football bets were saved last season thanks to Fair Play.
New for the 2026 season, Fanatics is introducing even more coverage with Forward Progress Protection. When your Quarterback or Running Back hits the over on their rushing prop, your bet is protected from negative yard plays. Hit the overs, keep the win this season at Fanatics Sports & Casino.
“At Fanatics, we’re building a better way to experience sports and FAIR PLAY™ MAX is the latest example of how we listen to our community and innovate to ensure that bad luck on the field doesn’t have to turn into a bad beat,” said Selena Kalvaria, Chief Marketing Officer of the Fanatics App. “Dennis is known as one of the most trusted, well-liked spokespeople in TV history, and we’re playfully engaging with that credibility with smart, entertaining creative.”
The campaign invokes Haysbert’s iconic previous commercial roles to remind fans that Fanatics has their back. Through two distinct creative spots, Haysbert translates complex betting protection into relatable, human moments:
- “Fairwell”: A reflective piece set on a football field, highlighting the transition from the old ways of unfair sportsbook practices to the peace of mind offered by Fanatics.
- “Roadside”: A narrative spot showcasing how Fanatics provides security when fans need it most, illustrating the FAIR PLAY™ MAX coverage expansion for the upcoming football season.
The FAIR PLAY™ MAX campaign will officially debut across digital and social channels this week.
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Media Contact:
Phil Price Fry, Fanatics ([email protected])
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ff4ef240-9678-4132-be8f-8aa776980ec5
