Dublin, Feb. 27, 2026 (GLOBE NEWSWIRE) — The “Colombia Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook – Q1 2026 Update” report has been added to ResearchAndMarkets.com’s offering.
The Colombia prepaid card and digital wallet market is expected to grow by 9.9% on annual basis to reach US$4.60 billion in 2026. The prepaid card and digital wallet market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 14.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.2% during 2026-2030. By the end of 2030, the prepaid card and digital wallet market is projected to expand from its 2025 value of USD 4.18 billion to approximately USD 6.32 billion.
This report provides a detailed data-centric analysis of the prepaid card and digital wallet industry in Colombia, covering market opportunities and analysis across a range of prepaid card and digital wallet domains. With over 80+ KPIs at the country level, this report provides a comprehensive understanding of prepaid card and digital wallet market dynamics, market size and forecast, and market share statistics.
Prepaid Card Market Analysis
- Metrics Assessed: The study examines the prepaid card market through various lenses, including transaction value, transaction volume, average transaction value, load value, and the total number of cards in circulation.
- Card Types: A distinction is made between open-loop and closed-loop prepaid cards, providing insights into their respective market shares and growth trajectories.
- Usage Categories: The report segments the prepaid card market into various categories such as general-purpose cards, business and administrative expense cards, travel forex cards, and meal cards.
- Business Segmentation: Further segmentation is provided based on business size and type, including small-scale businesses, mid-tier businesses, enterprise-level businesses, government entities, and retail consumers.
- Sector-Specific Applications: The analysis extends to specific sectors utilizing prepaid cards, including transit and toll payments, healthcare and wellness services, social security and other government benefit programs, fuel purchases, utilities, and more.
Digital Wallet Market Insights
- Key Segments: The digital wallet market is dissected across five primary spending categories: retail shopping, travel, entertainment and gaming, dining establishments, and recharge and bill payments.
- Performance Metrics: For each segment, the report evaluates transaction value, transaction volume, and average transaction value, offering a granular view of consumer spending behaviors.
- Retail Spend Breakdown: An in-depth analysis is provided for retail spending via digital wallets, covering categories such as food and grocery, health and beauty products, apparel and footwear, books, music and video, consumer electronics, pharmacy and wellness, gas stations, restaurants and bars, toys, kids and baby products, services, and other miscellaneous categories.
Virtual Prepaid Card Market Segmentation
- Categories Analyzed: The virtual prepaid card market is segmented into key categories, including general-purpose cards, gift cards, entertainment and gaming cards, teen and campus cards, business and administrative expense cards, payroll cards, meal cards, travel forex cards, transit and toll cards, social security and other government benefit program cards, fuel cards, utilities, and other miscellaneous categories.
- Performance Evaluation: For each category, the report assesses transaction value, providing insights into the adoption and usage patterns of virtual prepaid cards across different consumer segments.
Consumer Usage Trends
The report delves into consumer behavior concerning prepaid cards, segmented by:
- Age Groups: Identifying usage patterns across different age demographics.
- Income Levels: Analyzing how income brackets influence prepaid card adoption and usage.
- Gender: Examining differences in usage trends between genders.
Reasons to Buy
- In-depth understanding of Colombia’s prepaid card and digital wallet market dynamics: Gain a structured view of market opportunity, operating models, and competitive dynamics across 80+ segments and sub-segments, spanning prepaid cards (open-loop and closed-loop), digital wallets, wallet-linked prepaid credentials, and virtual prepaid cards. Analysis focuses on how stored value is issued, funded, used, and regulated in Colombia’s payments ecosystem.
- Understand Colombia’s market opportunities and key trends with forward-looking forecasts (2021-2030): Assess historical performance and future outlook for prepaid cards and digital wallets using core KPIs such as transaction value, transaction volume, active users, and average transaction value, with clear separation between consumer and commercial use cases and wallet-based versus card-based spend.
- Develop Colombia specific prepaid and digital wallet strategies: Identify high-growth segments and structurally resilient use cases to support market-entry, expansion, or optimisation strategies. Evaluate Colombia-specific drivers, constraints, and risks, including regulation, macroeconomic conditions, and adoption patterns, to inform realistic, market-aligned strategic decisions.
- Detailed analysis of Colombia’s market share by key players across prepaid and wallet categories: Understand competitive positioning through issuer and platform-level market share analysis across major prepaid card types, digital wallets, and virtual prepaid instruments. Coverage highlights how banks, fintechs, and wallet providers compete across funding sources, acceptance reach, and use case depth.
- Insights into Colombia’s consumer attitudes and payment behaviour: Analyse how consumers use prepaid cards, virtual prepaid cards, and digital wallets for everyday spend, e-commerce, subscriptions, and controlled payments. Understand behavioural shifts, frequency of use, and value per transaction to support ROI optimisation, product design, and targeted go-to-market strategies.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 159 |
| Forecast Period | 2026 – 2030 |
| Estimated Market Value (USD) in 2026 | $4.6 Billion |
| Forecasted Market Value (USD) by 2030 | $6.32 Billion |
| Compound Annual Growth Rate | 8.2% |
| Regions Covered | Colombia |
Report Scope
Colombia Prepaid Payment Instrument Market Size and Forecast
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Market Share Analysis by Prepaid Card vs. Digital Wallet
Colombia Digital Wallet Market Size and Forecast
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Market Share Analysis by Key Segments
Colombia Digital Wallet Market Size and Forecast by Key Segments
- Retail Shopping (Value, Volume, Avg. Value)
- Travel (Value, Volume, Avg. Value)
- Restaurant (Value, Volume, Avg. Value)
- Entertainment and Gaming (Value, Volume, Avg. Value)
- Recharge and Bill Payment (Value, Volume, Avg. Value)
Colombia Digital Wallet Retail Spend Dynamics
- Food and Grocery – Transaction Value
- Health and Beauty Products – Transaction Value
- Apparel and Foot Wear – Transaction Value
- Books, Music and Video – Transaction Value
- Consumer Electronics – Transaction Value
- Pharmacy and Wellness – Transaction Value
- Gas Stations – Transaction Value
- Restaurants & Bars – Transaction Value
- Toys, Kids, and Baby Products – Transaction Value
- Services – Transaction Value
- Others – Transaction Value
Colombia Prepaid Card Industry Market Attractiveness
- Load Value Trend Analysis
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
- Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop
- Market Share Analysis by Prepaid Card Categories
Colombia Open Loop Prepaid Card Future Growth Dynamics
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
Colombia Closed Loop Prepaid Card Future Growth Dynamics
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
Colombia Prepaid Card Consumer Usage Trends
- By Age Group
- By Income Group
- By Gender
Colombia Prepaid Card Retail Spend Dynamics
- Food and Grocery – Transaction Value
- Health and Beauty Products – Transaction Value
- Apparel and Foot Wear – Transaction Value
- Books, Music and Video – Transaction Value
- Consumer Electronics – Transaction Value
- Pharmacy and Wellness – Transaction Value
- Gas Stations – Transaction Value
- Restaurants & Bars – Transaction Value
- Toys, Kids, and Baby Products – Transaction Value
- Services – Transaction Value
- Others – Transaction Value
Colombia General Purpose Prepaid Card Market Size and Forecast
Colombia Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
- By Open Loop Gift Card
- By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
- By Retail Consumer Segment
- By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
- Gift Card Market Share Analysis by Gifting Occasion
- Gift Card Market Share Analysis by Purchase Location
Colombia Entertainment and Gaming Prepaid Card Market Size and Forecast
Colombia Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
- By Open Loop Teen and Campus Prepaid Card
- By Closed Loop Teen and Campus Prepaid Card
Colombia Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
Colombia Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
Colombia Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
Colombia Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
- By Retail
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
Colombia Transit and Tolls Prepaid Card Market Size and Forecast
Colombia Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast
Colombia Fuel Prepaid Cards Market Size and Forecast
Colombia Utilities, and Other Prepaid Cards Market Size and Forecast
Colombia Virtual Prepaid Card Industry Market Attractiveness
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Market Share Analysis by Key Virtual Prepaid Card Categories
Colombia Virtual Prepaid Card Market Size by Key Categories
- General Purpose Prepaid Card – Transaction Value
- Gift Card – Transaction Value
- Entertainment and Gaming Prepaid Card – Transaction Value
- Teen and Campus Prepaid Card – Transaction Value
- Business and Administrative Expense Prepaid Card – Transaction Value
- Payroll Prepaid Card – Transaction Value
- Meal Prepaid Card – Transaction Value
- Travel Forex Prepaid Card – Transaction Value
- Transit and Tolls Prepaid Card – Transaction Value
- Social Security and Other Government Benefit Programs Prepaid Card – Transaction Value
- Fuel Prepaid Cards – Transaction Value
- Utilities, and Other Prepaid Cards – Transaction Value
For more information about this report visit https://www.researchandmarkets.com/r/f9mgox
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- Colombian Prepaid Card and Digital Wallet Market
